Yeah, yeah we know – Halloween is so last month, but we still need to talk about some of the campaigns we loved, like this one from storytelling production company 1stAveMachine and Wieden + Kennedy for Heinz.
Titled “Vegetarian Vampire”, the campaign feature TikTok star EJ Marcus, and debuted during the premiere of AMC’s new Interview With the Vampire series.
The PSA-esque spot, directed by award-winning comedy writer, director, and actor David Ebert, features 280-year-old vampire, influencer, and activist Toby pleading for his fellow vampires to consider becoming “vegetarian” by switching their diets from his human friends to Heinz Tomato Blood ketchup. Watch below:
REELated:
“Vegetarian Vampire” is just one of the recent TikTok-centric projects David has helmed for 1stAveMachine. His previous campaign for Kraft, “Real Mayo”, utilized his non-accredited astrological knowledge to deliver personalized readings on TikTok and Twitter.
David was also the Creative Director for “GroupHug”, a 1stAveMachine-created TikTok channel created with the goal of showcasing the impact and utility of TikTok for brands. The project featured over 80 pieces of content with over 30 creators.
CREDITS:
CLIENT: Kraft-Heniz
- Heinz Lead: Megan Magnuson
- Sr. Brand Manager: Jacqueline Chao
- Brand Manager: Alyssa Cicero
AGENCY: Wieden + Kennedy
- Creative Director: Christine Santora
- Creative Director: Will Binder
- Art Director: Bowook Yoon
- Copywriter: Sara Carr
- Producer: Tara Toliver
- Executive Producer: Sam Kilbreth
- Management Supervisor: Carina Polini
- Account Supervisor: Miriam Charry
- Account Executive: Emily Rivera
- Senior Business Manager: Andrew Fagan
PRODUCTION COMPANY: 1stAveMachine
- Directors: David Ebert
- Partner/Executive Producer: Sam Penfield
- Executive Producer: Andrew Geller
- Producer: Matthew Snetzko
Post Production:
Editor: Melissa Burns
