Boo! What up ghouls and ghouls?! It’s that special day of the year that the entire Reel 360 News Team lives for. Or is it die? Anyway, Happy Halloween!
It’s our day to dress how we want and eat all the sugar we want, no matter what our Blood Pressure tells us. It’s also a day that major brands flex their creativity and show us their best Halloween creative. From scares to family-friendly to being very meta, brands approach the day that is befitting of them.
From Chucky to a vegan Dracula to Hocus Pocus-inspired witches, we have collected our favorites of the scare season. Let’s have a look below:
Uber Eats – “Don’t Run Out”
Always one to entertain, Uber Eats now enlists Nope’s Keke Palmer and production company Great Guns’ director Dan Trachtenberg (10 Cloverfield Lane, Prey) to create a campaign called appropriately, “Don’t Run Out.”
Embedded with $1 million worth of discount codes, the spot takes place on Halloween night, when three friends realize they’re running low on candy. Palmer’s character explains how one family vanished on Halloween after the same thing happened to them. So, she does the obvious – rushes to order more on Uber Eats – but at that moment… Well, watch below if you dare:
Umault – “Marketergeist The Horror of Neglecting Your B2B Brand”
After a couple moves into their oh-so-perfect house, things start to go sideways. The film called “Marketergeist” for Umault’s in-house agency shows you the scares that happen when you neglect your small business.
M&M’s – “However You Halloween”
M&M’s new Halloween campaign delivers an acceptance message, saying that whoever you are and however you choose to celebrate, the brand has something surprising, fun and unique to bring to the Halloween party.
The brand, along with the agency, The&Partnership, has given us a campaign that inspires confidence and is inclusive:
REELated:
Heinz – “Vegetarian Vampire Recruitment Film“
Heinz’s Halloween entry rebrands the popular ketchup as “Tomato Blood.” Created by W+K, we meet the first vegetarian vampire, Toby, who is played by TikTok influencer E.J. Marcus. The mockumentary/PSA gives us the likable “bat-man” asking us to not go after people. Drink less blood. Have more ketchup.
The creative coincided with the October 2 release of AMC’s Interview With the Vampire series:
Elysian Brewery – “Chucky: A Killer Wit Beer”
Early in the season, Elysian Brewing released its seasonal brew, a pumpkin witbier called “Chucky: A Killer Wit Beer.” Whether you’re a beer drinker or not, the accompanying film the AB InBev brand released in partnership with USA Network and Syfy is truly the stuff of nightmares—and a scary good time
Dietz and Watson – “Enter the Chat”
Forget sucking out the souls of children, like the Sanderson Sisters. For this fierce trio it’s all about roast beef stacked high. Or honey-baked ham and melted cheddar on brioche. Or an Italian hoagie layered just right. If it’s a sandwich… It’s their obsession.
Developed by Red Tettemer O’Connell + Partners (RTO+P), the SandWitch Sisters are taking their vibe to your favorite social media platforms to share their favorite sandwiches, tips and recipes. They may be witches, but it’s all love with a side of spicy mustard.
That’s a little taste of the scare season. Hope you have a safe and fun Halloween!
Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
