1stAveMachine welcomes EP Scott Gemmell

Following a banner year with lauded campaigns for DoorDash, ESPN, Ford Mustang, and Frooti, to name a few, as well as key additions of Executive Producers Katie Hitchings and Sabrina Elizondo, storytelling production company 1stAveMachine elevates its leadership team by welcoming Executive Producer Scott Gemmell to its stacked ensemble. Formerly a Partner/EP at StarBeast and Traction Ave. Films, as well as VP/Head of Studio, … Continue reading “1stAveMachine welcomes EP Scott Gemmell”

1stAveMachine signs director Lake Buckley

Storytelling production company 1stAveMachine is expanding its prestigious creative roster with the signing of director Lake Buckley. Having contributed her impressive talent to many recent notable campaigns, 1stAveMachine welcomes Buckley to their globally diverse team. With over ten years of experience in the creative industry, Buckley brings a highly developed understanding of branding and communication to her … Continue reading “1stAveMachine signs director Lake Buckley”

1stAveMachine crafts origin story for Frooti

This is a colorful production. 1stAveMachine Buenos Aires has partnered with longtime partners &Walsh and Frooti, to bring the globally popular mango drink Frooti, to life. Created by Parle Agro, “Frooti Together”, featuring Bollywood stars Alia Bhatt and Ram Charan, is a fictionalized mixed media adventure through time inspired by the story of the birth of Frooti in India. … Continue reading “1stAveMachine crafts origin story for Frooti”

1stAveMachine adds EP Kate Hitchings

Formerly an Executive Producer for Electric Theatre Collective and, later it’s sister company, Friends Electric, Kate Hitchings is a consummate problem solver, able to meet production challenges with deft skill and resolve. For her approach, she credits her background working with not only production companies and creative studios (such as Rogue Films), but agencies as … Continue reading “1stAveMachine adds EP Kate Hitchings”

1stAveMachine BA welcomes EP Sabrina Elizondo

Our friends at 1stAveMachine and TRONCO have expanded its leadership team with the addition of Executive Producer Sabrina Elizondo. Formerly an Executive Producer at Timber, Elizondo brings a transparent and solution-orientated producing style, always embracing new challenges. Over her storied career, she’s served at the likes of WoodShop, Stardust, Brand New School, Arsenal FX, The Mill, Method, and … Continue reading “1stAveMachine BA welcomes EP Sabrina Elizondo”

1stAveMachine animates anti-smoking campaign

Our friends at  1stAveMachine have created an animated anti-smoking story for agency Acento Advertising for the California Department of Public Health’s CTCP, one of the world’s leaders in tobacco-control efforts. Helmed by 1stAveMachine director as well as BRUT Co-Founder and Executive Creative Director Martin Allais, the campaign, entitled “Jackson,” follows a habitual smoker — who often craves a drag while drinking … Continue reading “1stAveMachine animates anti-smoking campaign”

1stAveMachine signs director Ron Brodie

Today, 1stAveMachine announced the addition of director Ron Brodie to its roster. Drawing inspiration from many different sources, Brodie’s diverse body of work blurs the lines between identity and ability, carving space to explore his memories and true events of life in his own creative vision. He believes that telling stories that are often overlooked … Continue reading “1stAveMachine signs director Ron Brodie”

TikTok Star EJ Marcus is Heinz’s Vegetarian Vampire

Yeah, yeah we know – Halloween is so last month, but we still need to talk about some of the campaigns we loved, like this one from storytelling production company 1stAveMachine and Wieden + Kennedy for Heinz. Titled “Vegetarian Vampire”, the campaign feature TikTok star EJ Marcus, and debuted during the premiere of AMC’s new … Continue reading “TikTok Star EJ Marcus is Heinz’s Vegetarian Vampire”

Director Kevin Wilson Jr. joins Little Minx

Little Minx, a 2022 AdAge A-List Production Company Standout, has signed the award-winning filmmaker Kevin Wilson Jr. to its renowned roster of directors for commercial and content representation. A North Carolina native, Wilson first came to the attention of the industry with his short student film My Nephew Emmett, based on the true story of the … Continue reading “Director Kevin Wilson Jr. joins Little Minx”

Rakish taps Fern Berresford for U.S. Representation

Artist-driven boutique Rakish welcomes to their roster award-winning director Fern Berresford, whose dynamic and offbeat visual storytelling is simpatico with Rakish’s sophisticated, cinematic vision. “Rakish has a fantastic slate of talent which got my attention immediately,” said Berresford, who was drawn to Rakish’s highly-curated roster. “There’s a unique space for my style of visually striking and bold, emotive storytelling. I … Continue reading “Rakish taps Fern Berresford for U.S. Representation”

Senior colorist Todd Bchner joins Harbor

As Harbor doubles the footprint of its Los Angeles campus, Founder and CEO Zak Tucker shared the news that top Senior Colorist Todd Bochner will join Harbor’s talent roster. Todd Bochner’s career spans more than two decades, including stints at Modern Videofilm as Senior Colorist, and then at Sim as Supervising Senior Colorist during which … Continue reading “Senior colorist Todd Bchner joins Harbor”

DoorDash dances its way into consumer hearts

Mastering messes, conquering chaos, and pummeling paperwork. DoorDash can help. DoorDash is showing how it can assist in conquering everyday “stress monsters” with a dance-tastic new campaign from Hard Work Club called “Dancing With My Stress.” It is the Toronto-based agency’s first work for DoorDash since being awarded the account late last year. The campaign … Continue reading “DoorDash dances its way into consumer hearts”

BBH launches global short film competition

London-based BBH is marking its 40th year with the launch of a global short film competition. Four filmmaking teams from four countries will be commissioned, with the aim of finding more diverse voices in film and supporting the next generation of creative talent from around the world.  ‘Differently Does It’ will launch in the UK, … Continue reading “BBH launches global short film competition”

REEL WOMEN: Creative Director, Designer Lake Buckley

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2022 REEL WOMEN – incredible personalities in Advertising, Entertainment, Media and Production. Women like Lake Buckley are making “Herstory.” Lake is a Brooklyn-based multi-disciplinary artist. She works as a designer, creative director, and director at 1stAveMachine. Her brand work … Continue reading “REEL WOMEN: Creative Director, Designer Lake Buckley”

RBL Spotlight: Director Ron Brodie

Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity on a daily basis. For the next 29 days, you will be able to celebrate wonderful human beings, like, 1stAveMachine director, guru Ron … Continue reading “RBL Spotlight: Director Ron Brodie”

ESPN: Expands One App, One Tap campaign from BSSP

After a wildly successful launch last year, ESPN tasked Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) with expanding the “One App, One Tap” campaign and the team ended up developing a brand-new spot for the U.S.’s  #1 sports app.  “After the successful debut of our initial ‘One App, One Tap’ creative last November, we wanted to … Continue reading “ESPN: Expands One App, One Tap campaign from BSSP”

FCB appoints Laura Wimer as ECD

FCB, New York has brought on award-winning creative, Laura Wimer, as Executive Creative Director. She joins the agency off a 5-year run at Mekanism San Francisco, most recently as ECD. Laura will serve as creative lead on Lincoln Financial Group and GSK’s smoker health business initially and will also play an active role in helping … Continue reading “FCB appoints Laura Wimer as ECD”

Two ‘bots go on an actual date for Jose Cuervo

I’ve recently been using dating apps, and let’s just get it out of the way now – I HATE them. They are like an unnecessary evil. My thumbs are pained from swiping right to only never match. I’m clearly a swipe left. And when I do match, the conversations are rarely intriguing and most of … Continue reading “Two ‘bots go on an actual date for Jose Cuervo”

Wear what you love in new Macy’s campaign

There is nothing like the magic of an amazing new outfit. And who knows that better than Macy’s? That’s what we have in their spring campaign from storytelling production company 1stAveMachine and Chicago-based agency Major Behavior for Macy’s. Helmed by 1stAveMachine director Tim Brown, the campaign, entitled “Wear What You Love Anywhere,” visualizes the magic of a great outfit. Bursting … Continue reading “Wear what you love in new Macy’s campaign”

Don’t stand on way to greatness in Gatorade work

Gatorade has launched a powerful Latin American campaign for 2021 titled “Don’t Stand On Your Way to Greatness,” highlighting commitment to the brand’s continued mission to inspire the next generation of athletes on their path to greatness. Showing how athletes push themselves to be better every minute of every day, Gatorade has teamed with six-time Ballon d’Or … Continue reading “Don’t stand on way to greatness in Gatorade work”