As the 2024/2025 NFL season kicks off, NFL Shop is helping fans elevate their game-day wardrobes with the launch of the third iteration of their “Drip is in the Details” campaign.
Developed in partnership with 72andSunny, the campaign highlights the small yet impactful details that can take fan outfits to the next level, allowing fans to embrace their “main character energy” and feel ready to take on the season in style.
This year’s campaign celebrates how the right gear—whether it’s the stitching, fit, or perfect color combination—can boost confidence and fuel a sense of pride. NFL Shop is tapping into the idea that the way we dress can give us the energy to face whatever challenges come our way, both on and off the field. Launching ahead of Thursday Night Football, the campaign, directed by Even/Odd’s David Camarena, features three initial spots:
“Click Click Snap”
This spot emphasizes how clothing choices reflect personal style and identity, capturing moments in time through school pictures, candid photo booths, and family portraits. Watch below:
“Women’s Edit”
A tribute to the women of NFL fandom, showcasing how they bring their unique style and swagger to game day.
“International Edit”
As NFL fandom continues to grow globally, this spot highlights fans outside the U.S. showing love for their favorite teams by proudly sporting their gear.
REELated:
Clare Hines, Group Strategy Director at 72andSunny, explains, “The ‘Drip is in the Details’ campaign celebrates how the small details of an outfit can level up the whole look. For this year’s iteration, we wanted to tap into the ‘main character energy’ that NFL fans all over the world feel when they put on their gear: a sense of confidence, swagger, and team pride.”
Throughout September, four additional spots will be released, featuring influencers such as AJ Green, Jenna Bandy, Katie Austin, Ryan Mitchell, Lala Romero, Coach OTB, RK Russell, Magaly Rodriguez, Chef Geech, and Alli Forsythe. These personalities bring their unique flair to the campaign, further emphasizing how the NFL Shop can help fans express their team pride.
The campaign will air on TV and digital channels both nationally and globally, ensuring fans everywhere can bring their best on game day.
CREDITS:
BRAND: NFL Shop
- Chief Marketing Officer: Tim Ellis
- SVP Global Brand & Consumer Marketing: Marissa Solis
- SVP Social, Influencer, and Content Marketing: Ian Trombetta
- VP, Culture Marketing: Eddie Capobianco
- VP Marketing: Rhett Nichols
- VP Content Marketing: Tony Isetta
- Director, Music Licensing : Christine Black-Reimel
- Senior Producer: Lucy Hallowell
- Producer: Roisin Fitzgerald
- Director Marketing and E-Commerce : Ashley Daniel
- Sr. Manager International CP : Angie Clift
- Senior Coordinator, Licensing : Quentin Van der Lee
- Senior Marketing Coordinator : Caroline Davis
- Influencer & Talent Marketing Coordinator : Kimsly Quezada
- Fashion Content Strategist : Kyle Smith
- Culture Marketing Strategist : Javier Farfan
AGENCY: 72andSunny Los Angeles
PRODUCTION COMPANY: Even/Odd
Director: David Camarena
EDIT/POST: Cosmo Street
MIX: Lime Studios
FINISH: The End VFX
TELECINE: Apache
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