American Eagle is doubling down on summer’s most reliable staple with “Syd for Short,” a new campaign starring Sydney Sweeney and positioning jean shorts as the season’...
Kirsten Dunst is heading into the world of The Housemaid. The Oscar-nominated actor has officially joined The Housemaid’s Secret, the upcoming sequel to the breakout psycholo...
From the "heart, the brain, and yes, the boobs," Sydney Sweeney is entering the lingerie space with something deeply personal. Syrn.
The Euphoria and The Housemaid star off...
Sydney Sweeney is set to bring her movie The Housemaid back to cinemas with a sequel. The 28-year-old actress starred as Millie Calloway in the thriller, based on Freida McFadd...
If the Internet doesn't break from the Stranger Things finale theories, then this one is sure to do it. To address all of the rumors that she has had cosmetic surgery, Sydney S...
Christy and Euphoria actress Sydney Sweeney has officially put one of the internet’s most persistent curiosities to rest.
During a Vanity Fair lie-detector test with her...
Sydney Sweeney "didn’t even recognize [herself]" while making Christy. The 28-year-old actress plays a former professional boxer in the new sports drama, and Sydney admits sh...
Sydney Sweeney is reportedly the newest star in Jeff Bezos’s orbit, and not just in Hollywood. The Euphoria actress has attracted the Amazon founder’s attention both on sc...
American Eagle rolled out its cheeky new campaign, “Sydney Sweeney Has Great Jeans”, on July 23. It sparked immediate attention: the pun on “genes” and “jeans,” p...
Ah, July. The month where fireworks go off, humidity levels become sentient, and brands crank up the creativity dial just to keep us from scrolling past. From anime-inspired mi...
In the latest twist of the Sydney Sweeney ad saga, former President Donald Trump has thrown his weight and social media reach behind the controversial American Eagle campai...
American Eagle has issued a formal response to the growing online controversy surrounding its viral Sydney Sweeney ad campaign, which sparked widespread debate over a supposed ...
Let’s get this out of the way up top: Advertising shapes culture. It always has. That’s not up for debate. But not every campaign is a culture war, and not every attractive...
What started as a cheeky play on words for American Eagle has quickly spiraled into one of the most polarizing fashion campaigns of the summer. The fashion brand's Fall 2025 ca...
Sydney Sweeney is turning internet obsession into product innovation—literally. The Euphoria star has teamed up once again with natural soap brand Dr. Squatch, but this time,...
Sydney Sweeney is going after "dirty little boys." And we're not talking about her co-stars on Euphoria. The acclaimed actress from Immaculate and White Lotus, is stepping int...
