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Scabby the Rat, WGA staffers protest as talks begin with AMPTP
  • UNION NEWS

Scabby the Rat, WGA staffers protest as talks begin with AMPTP

By Reel 360 Mar 18, 2026
The Writers Guild of America (WGA) officially kicked off high-stakes contract negotiations with major studios Monday, but outside the room, the optics were just as loud as the ...
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natural bliss, VML launch ‘unexplainably blissful’ campaign
  • REEL NEW YORK

natural bliss, VML launch ‘unexplainably blissful’ campaign

By Reel 360 Mar 14, 2026
Nestlé’s natural bliss is brewing up a new chapter for coffee lovers with the launch of Unexplainably Blissful, a new creative platform designed to bring unexpected delight ...
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Uber enlists Maura Higgins for “Irish Exit” campaign
  • REEL NEW YORK

Uber enlists Maura Higgins for “Irish Exit” campaign

By Reel 360 Mar 13, 2026
Uber is taking a different approach to St. Patrick’s Day marketing this year. Instead of encouraging revelers to stay out longer, the ride-sharing company is celebrating the ...
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Dakota Johnson slips into Calvin Klein and steals Spring
  • Reel Ad of the Week

Dakota Johnson slips into Calvin Klein and steals Spring

By Colin Costello Mar 11, 2026
This might be Reel Ad of the Month. Calvin Klein has never exactly been in the business of subtle seduction, and its new Spring 2026 campaign with Dakota Johnson knows that per...
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Dawit N.M. launches ABABA, a creative studio
  • REEL MOVES/NEW YORK

Dawit N.M. launches ABABA, a creative studio

By Reel 360 Mar 10, 2026
Director Dawit N.M., best known for Charlie Puth’s “Mother” music video and work for brands including Curry Brand and Under Armour, has launched ABABA, a creative studio ...
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Hoppers leaps past Scream 7 to lead the B.O.
  • Film

Hoppers leaps past Scream 7 to lead the B.O.

By Reel 360 Mar 9, 2026
Hoppers leapt into first place this weekend, knocking Scream 7 out of the top spot with a $46.0 million debut. The Disney and Pixar release helped drive the total weekend box o...
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2026 Writers Guild Awards winners announced in New York
  • Awards Season

2026 Writers Guild Awards winners announced in New York

By Reel 360 Mar 9, 2026
The Writers Guild of America East and Writers Guild of America West announced the winners of the 2026 Writers Guild Awards, recognizing outstanding achievement in writing acros...
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Scream 7 stabs other competition at Box Office
  • Film

Scream 7 stabs other competition at Box Office

By Reel 360 Mar 1, 2026
Paramount’s Scream 7 jolted the 2026 box office back to life with a franchise-best $64.1 million opening weekend, powering the overall marketplace to $110.8 million across al...
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HBO acquires Colin Farrell doc The Slightest Touch
  • REEL MOVES/NEW YORK

HBO acquires Colin Farrell doc The Slightest Touch

By Reel 360 Feb 26, 2026
HBO Documentary Films has acquired television and streaming rights to The Slightest Touch, the new feature documentary directed by Rachel Fleit, ahead of its world premiere at ...
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Lincoln launches first-ever Navigator content series
  • REEL NEW YORK

Lincoln launches first-ever Navigator content series

By Reel 360 Feb 25, 2026
Lincoln is expanding beyond traditional advertising with the debut of its first long-form digital content series, Stories from the Second Row, now streaming on YouTube. The ...
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Gerety Awards appoints Jury Presidents, names LA, NY locations
  • Advertising Awards

Gerety Awards appoints Jury Presidents, names LA, NY locations

By Reel 360 Feb 25, 2026
The Gerety Awards has announced Los Angeles and New York as its 2026 U.S. Executive Jury locations, appointing Val Carlson, Global Chief Creative Officer at Critical Mass, as J...
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Farm Sanctuary takes over Times Square with challenge
  • REEL NEW YORK

Farm Sanctuary takes over Times Square with challenge

By Reel 360 Feb 24, 2026
Marking its 40th anniversary, Farm Sanctuary, the world’s first farm animal sanctuary and a leading voice in the farm animal protection movement, is taking over Times Square ...
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LinkedIn and McCann launch “The Network That Works For You”
  • Reel Ad of the Week

LinkedIn and McCann launch “The Network That Works For You”

By Reel 360 Feb 22, 2026
LinkedIn is leaning into the awkward realities of work life in a new brand campaign created with McCann New York. Titled “The Network That Works For You,” the effort mar...
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Gap and Harlem’s Fashion Row reunite to reimagine denim
  • STYLE

Gap and Harlem’s Fashion Row reunite to reimagine denim

By Reel 360 Feb 22, 2026
Gap is returning to its roots. The brand has teamed up once again with Harlem’s Fashion Row for a new collaboration centered on denim, the fabric most closely tied to Gap’s...
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Coco Gauff returns as Chief Smoothie Officer for Naked
  • REEL NEW YORK

Coco Gauff returns as Chief Smoothie Officer for Naked

By Reel 360 Feb 20, 2026
Naked Smoothie is back on court, and so is its Chief Smoothie Officer. Coco Gauff returns in a new series of lighthearted spots introducing the “New Naked,” complete with r...
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StreetEasy marks 20 years with “Be a Forever New Yorker”
  • REEL NEW YORK

StreetEasy marks 20 years with “Be a Forever New Yorker”

By Reel 360 Feb 18, 2026
After two decades helping New Yorkers navigate one of the most complicated real estate markets in the country, StreetEasy is celebrating its 20th anniversary with a new brand p...
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Embrace Pet Insurance names GALE Integrated AOR
  • REEL MOVES/NEW YORK

Embrace Pet Insurance names GALE Integrated AOR

By Reel 360 Feb 18, 2026
Embrace Pet Insurance has selected GALE as its Integrated Agency of Record as the pet health insurer looks to accelerate growth and sharpen its position in an increasingly comp...
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WBD reopens Paramount talks as Netflix slams rival’s “antics”
  • REEL BUSINESS

WBD reopens Paramount talks as Netflix slams rival’s “antics”

By The Geek Feb 17, 2026
Grab the popcorn. This one’s playing out like a prestige drama with a third-act twist. Warner Bros. Discovery (WBD) has reopened talks with Paramount Skydance, despite alread...
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New GALE study helps CMOs make smarter media investments
  • REEL NEW YORK

New GALE study helps CMOs make smarter media investments

By Reel 360 Feb 11, 2026
GALE has released new research aimed at helping CMOs make smarter media investments as brands head into 2026. The report, titled “Connection Over Impressions: Unlocking Growt...
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Big Spaceship puts the vowels back, reclaims its name
  • REEL BUSINESS

Big Spaceship puts the vowels back, reclaims its name

By Reel 360 Jan 29, 2026
After careful consideration, market research, and observing what happened to HBO Max, creative agency Big Spaceship announced it is officially returning to its original name af...
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