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Love lives in the small details in Tiffany & Co.’s Valentine’s Day Film
  • Valentine's Day

Love lives in the small details in Tiffany & Co.’s Valentine’s Day Film

By Reel 360 Feb 11, 2026
Tiffany & Co. is leaning into intimacy and emotional nuance with its 2026 Valentine’s Day campaign, a cinematic short directed by Emmy-nominated filmmaker Justyna Obasi o...
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Dawson’s Creek star James Van Der Beek dies at 48
  • In memoriam

Dawson’s Creek star James Van Der Beek dies at 48

By Reel 360 Feb 11, 2026
James Van Der Beek, best known for his role as Dawson Leery on the hit series Dawson's Creek, has died at the age of 48. Van Der Beek passed away following a battle with stage ...
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Zillow launches national campaign supporting every step of the home journey
  • REEL LA

Zillow launches national campaign supporting every step of the home journey

By Reel 360 Feb 11, 2026
Zillow is expanding its cultural presence with the launch of “Someday Starts Today,” a new national brand platform, campaign, and tagline aimed at supporting consumers at e...
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SixTwentySix taps Sahil Mirchandani as Head of Production
  • REEL MOVES/LA

SixTwentySix taps Sahil Mirchandani as Head of Production

By Reel 360 Feb 11, 2026
Award-winning bicoastal creative studio SixTwentySix has appointed Sahil Mirchandani as Head of Production, bringing in a seasoned leader known for steering ambitious, multi-ch...
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New GALE study helps CMOs make smarter media investments
  • REEL NEW YORK

New GALE study helps CMOs make smarter media investments

By Reel 360 Feb 11, 2026
GALE has released new research aimed at helping CMOs make smarter media investments as brands head into 2026. The report, titled “Connection Over Impressions: Unlocking Growt...
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David Patton takes helm as CEO of D&AD
  • Reel Moves/London

David Patton takes helm as CEO of D&AD

By Reel 360 Feb 11, 2026
D&AD, the global non-profit championing excellence in design and commercial creativity, has appointed David Patton as Chief Executive Officer. He will take up the role late...
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DoorDash, Gut lean into bad Valentine’s Day gifting
  • Valentine's Day

DoorDash, Gut lean into bad Valentine’s Day gifting

By Reel 360 Feb 11, 2026
As Valentine’s Day anxiety ramps up and the pressure to land the perfect gift reaches DEFCON 1, DoorDash is stepping in with a power ballad and a practical fix. In “You ...
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Super Bowl LX ratings come up just short of all-time record
  • Super Bowl

Super Bowl LX ratings come up just short of all-time record

By Reel 360 Feb 10, 2026
Super Bowl LX once again proved that nothing draws an audience like the Big Game, even if it narrowly missed topping last year’s historic numbers. The Big Game, aired acr...
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Alaska Airlines turns Super Bowl into a global invite
  • Super Bowl

Alaska Airlines turns Super Bowl into a global invite

By Reel 360 Feb 10, 2026
Alaska Airlines closed out Super Bowl LX by looking far beyond the game itself. During the Big Game, the carrier debuted “Welcome to Alaska Airlines,” a new localized campa...
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Sofía Vergara teaches Owen Wilson Spanish for Telemundo
  • Super Bowl

Sofía Vergara teaches Owen Wilson Spanish for Telemundo

By Reel 360 Feb 10, 2026
Sofía Vergara puts Owen Wilson through a crash course in Spanish in a surprise Super Bowl ad for Telemundo, produced by Caviar and directed by Jason Woliner and Alan Yang. ...
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Stop bitching about celebrities in Super Bowl ads
  • Super Bowl

Stop bitching about celebrities in Super Bowl ads

By Colin Costello Feb 10, 2026
Every Super Bowl, without fail, the same complaint pops up: “Too many celebrities.” And every year, it misses the real point. If you’re spending $8 million for 30 seconds...
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Liquid I.V. had us take a look at our pee during Super Bowl
  • Super Bowl

Liquid I.V. had us take a look at our pee during Super Bowl

By Reel 360 Feb 10, 2026
What began as a cryptic 15-second tease titled “Take A Look” from Liquid I.V. has now expanded into the brand’s first-ever Big Game commercial, developed with Anomaly an...
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How Ben Affleck reunited ’90s TV Icons for Dunkin’s Super Bowl ad
  • Super Bowl

How Ben Affleck reunited ’90s TV Icons for Dunkin’s Super Bowl ad

By BANG Showbiz Feb 9, 2026
Ben Affleck turned the Super Bowl into a full-on ’90s sitcom reunion by enlisting a who’s-who of television icons for his latest Dunkin’ commercial. The actor, who has...
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Trump dumps on Bad Bunny’s halftime performance
  • Super Bowl

Trump dumps on Bad Bunny’s halftime performance

By BANG Showbiz Feb 9, 2026
Donald Trump has sharply criticized Bad Bunny’s Spanish-language Super Bowl LX halftime show, calling the performance “disgusting” and “one of the worst” in the event...
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TDA_Boulder’s Mia Nogueira Hearne shares thoughts on Super Bowl ads
  • Super Bowl

TDA_Boulder’s Mia Nogueira Hearne shares thoughts on Super Bowl ads

By Mia Nogueira Hearne Feb 9, 2026
There were a few bright Super Bowl spots this year, especially from brands that didn’t overcomplicate their ideas. The Claude ads were great. The idea was clear. The casting ...
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Yep, that was a legit wedding Bad Bunny performed at halftime
  • Super Bowl

Yep, that was a legit wedding Bad Bunny performed at halftime

By BANG Showbiz Feb 9, 2026
Bad Bunny turned his Super Bowl halftime show into a once-in-a-lifetime love story by marrying a real-life couple on football’s biggest stage, after they originally invited ...
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Ben Stiller praises ‘incredible’ Benson Boone
  • Super Bowl

Ben Stiller praises ‘incredible’ Benson Boone

By BANG Showbiz Feb 9, 2026
Ben Stiller came away from his Super Bowl collaboration with Benson Boone convinced the breakout musician could easily make the jump into acting if he ever wanted to. Stille...
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Kurt Russell shares real reason he did Michelob spot
  • Super Bowl

Kurt Russell shares real reason he did Michelob spot

By BANG Showbiz Feb 9, 2026
Kurt Russell had a refreshingly honest reason for saying yes to a Super Bowl commercial this year: he was trying to keep pace with his dog. The actor stars alongside Lewis P...
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Reel 360’s Top 10 Super Bowl LX spots
  • Super Bowl

Reel 360’s Top 10 Super Bowl LX spots

By Colin Costello Feb 9, 2026
Super Bowl advertising has never been more complex or more sprawling than right now. With brands dropping extended cuts, teasers, and online exclusives long before kickoff, aud...
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Hard Rock Bet counters post–Super Bowl blues with ‘I Will Survive’ remix
  • Super Bowl

Hard Rock Bet counters post–Super Bowl blues with ‘I Will Survive’ remix

By Reel 360 Feb 8, 2026
The Big Game's over. The confetti’s been swept up. Football season has officially clocked out.Feeling bummed? Heartbroken? Maybe… betrified? Hard Rock Bet knows the emotion...
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