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Duke’s Mayo crashes the party with Bowl-Game-sized launch
  • REEL RICHMOND

Duke’s Mayo crashes the party with Bowl-Game-sized launch

By Reel 360 Jan 5, 2026
Duke’s Mayo made its biggest statement yet at the 2026 Duke’s Mayo Bowl, using college football’s most gloriously unhinged postseason tradition to debut a new national br...
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Crunch Fitness shows us “how to do it” in new campaign
  • REEL RICHMOND

Crunch Fitness shows us “how to do it” in new campaign

By Reel 360 Dec 26, 2025
Between the holiday parties, the cookies that somehow refill themselves, the third round of eggnog you absolutely did not need, and the collective agreement to start being “g...
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“Every Moment Matters” in Mercy University campaign
  • REEL RICHMOND

“Every Moment Matters” in Mercy University campaign

By Reel 360 Oct 27, 2025
As Mercy University marks its 75th anniversary, the institution is rolling out a new brand campaign that highlights the moments, big and small, that shape the student experienc...
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Chesapeake Bank sets sail for 125th anniversary campaign
  • REEL RICHMOND

Chesapeake Bank sets sail for 125th anniversary campaign

By Reel 360 Jul 18, 2025
To mark its 125th anniversary, Chesapeake Bank is celebrating in the most Chesapeake way possible, with a duck boat, some serious local pride, and a campaign that puts authenti...
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Familiar Creatures adds a little Kernel knowledge to bland popcorn
  • REEL RICHMOND

Familiar Creatures adds a little Kernel knowledge to bland popcorn

By Reel 360 May 5, 2023
Why is nobody talking about how mediocre and bland microwave popcorn has been this entire time?  Kernel Season's, the nation's leading popcorn seasoning brand, is out...
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Duke’s promotes Mayohem during Mayo Bowl
  • REEL RICHMOND

Duke’s promotes Mayohem during Mayo Bowl

By Reel 360 Jan 3, 2023
Duke's Mayonnaise, the feisty underdog of condiments, debuted its exciting Mayo Mania campaign during the 2022 Duke's Mayo Bowl. The campaign takes its passionate fans...
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