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Tim Cook to step down as Apple CEO
  • Reel Moves/Cupertino

Tim Cook to step down as Apple CEO

By Reel 360 Apr 20, 2026
Tim Cook is stepping into a new era at Apple. The company announced that Cook will transition to executive chairman of the board, while longtime hardware leader John Ternus wil...
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Apple Watch takes aim at Quitter’s Day with call to “Quit Quitting”
  • Reel Ad of the Week

Apple Watch takes aim at Quitter’s Day with call to “Quit Quitting”

By Colin Costello Jan 7, 2026
Apple is starting 2026 by reframing the New Year’s resolution narrative, positioning Apple Watch as a tool for consistency rather than hype. A new campaign from Apple’s in-...
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Apple puts accessibility center stage in musical film
  • Reel Ad of the Week

Apple puts accessibility center stage in musical film

By Colin Costello Dec 9, 2025
For this year’s International Day of Persons with Disabilities on December 3, Apple has released a vibrant global short film that shines a spotlight on disabled college stude...
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Apple Maps releases data trends tool to track COVID-19
  • Tech

Apple Maps releases data trends tool to track COVID-19

By Reel 360 Apr 15, 2020
Apple has released a mobility data trends tool from Apple Maps to support the impactful work happening around the globe to mitigate the spread of COVID-19. This mobility data m...
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