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Tag: BMW

BMW celebrates joy in translation for Chinese New Year
  • Lunar New Year

BMW celebrates joy in translation for Chinese New Year

By Reel 360 Feb 2, 2023
We’ve all seen it happen. The result of the online translation of 慢走 (safe trip) is translated to ‘walk slowly’; 开挂 (cheating in a video game) is ‘hang upâ...
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BMW North America adds Hofmeister Kink to maps

BMW North America adds Hofmeister Kink to maps

By Reel 360 Aug 1, 2022
To mark the 60th anniversary of the Hofmeister Kink, a visual design element introduced in 1962 and featured on virtually every BMW model since, the carmaker is introducing a ...
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