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Plenty taps Bakery as creative AOR for premium strawberry launch
  • Reel Moves/Austin

Plenty taps Bakery as creative AOR for premium strawberry launch

By Reel 360 Aug 31, 2026
Plenty has named Austin-based creative agency Bakery as its creative agency of record, tapping the shop to help launch a new line of premium and ultra-premium strawberries grow...
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Dulce Vida lets the agave do the talking in “For Those Who Know”
  • REEL AUSTIN

Dulce Vida lets the agave do the talking in “For Those Who Know”

By Reel 360 Jun 29, 2026
Most tequila brands bring in a celebrity to tell you they are authentic. Dulce Vida is going straight to the source. The 100% USDA-certified organic, additive-free tequila b...
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Tree Hut brings creators x uncontainable color to Super Bowl
  • Super Bowl

Tree Hut brings creators x uncontainable color to Super Bowl

By Reel 360 Feb 3, 2026
Tree Hut is making its Super Bowl debut by doing the opposite of what beauty advertising usually does. Developed in partnership with creative agency of record Bakery, the brand...
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Tree Hut’s “Sugar, Sugar” proves self-care is a group performance
  • REEL AUSTIN

Tree Hut’s “Sugar, Sugar” proves self-care is a group performance

By Reel 360 Jan 6, 2026
Tree Hut is stepping beyond social feeds and into mass media with its first-ever traditional, omnichannel brand campaign, developed in partnership with AOR, Bakery. Known fo...
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Bakery announces four promotions to partner roles
  • Reel Moves/Austin

Bakery announces four promotions to partner roles

By Reel 360 Dec 15, 2025
Bakery has announced the elevation of four longtime agency leaders to partner roles, reinforcing the independent shop’s creative and operational leadership as it continues to...
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