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Toyota turns “Thong Song” into full-blown ToyotaTHON anthem
  • REEL LA

Toyota turns “Thong Song” into full-blown ToyotaTHON anthem

By Reel 360 Dec 26, 2025
Toyota is leaning all the way into pop culture this holiday season, partnering with Saatchi & Saatchi and multi-platinum artist Sisqó to rework the early-2000s classic Tho...
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Why our brains rejected McDonald’s AI holiday ad
  • Insights

Why our brains rejected McDonald’s AI holiday ad

By Amy Pais-Richer Dec 26, 2025
When McDonald’s released its AI-generated holiday ad declaring the holidays “The Most Terrible Time of the Year,” the backlash was immediate. Many were quick to blame AI ...
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Caviar director Amir Farhang skewers holidays for Solitaire Clash
  • HOLIDAY SPIRIT

Caviar director Amir Farhang skewers holidays for Solitaire Clash

By Reel 360 Dec 26, 2025
Just in time for the holiday season’s inevitable overindulgence and family tension, Solitaire Clash is offering a comically relatable escape route in a series of three spots ...
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Crunch Fitness shows us “how to do it” in new campaign
  • REEL RICHMOND

Crunch Fitness shows us “how to do it” in new campaign

By Reel 360 Dec 26, 2025
Between the holiday parties, the cookies that somehow refill themselves, the third round of eggnog you absolutely did not need, and the collective agreement to start being “g...
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Diablo unleashes hell on Los Angeles for Game Awards
  • REEL LA

Diablo unleashes hell on Los Angeles for Game Awards

By Colin Costello Dec 24, 2025
On December 11, the night of gaming’s biggest stage, Blizzard Entertainment's Diablo IV decided subtlety was overrated. Instead, Los Angeles woke up to a procession of hearse...
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Ludacris steps in for Santa in Mercedes-Benz holiday campaign
  • HOLIDAY SPIRIT

Ludacris steps in for Santa in Mercedes-Benz holiday campaign

By Reel 360 Dec 24, 2025
Before he became the Grammy-winning hip-hop icon known as Ludacris, Chris Bridges once flirted with a far more festive alter ego. Early in his career, the Atlanta rapper briefl...
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Marty Supreme and ESPN turn Ping Pong into Holiday Music
  • Reel Ad of the Week

Marty Supreme and ESPN turn Ping Pong into Holiday Music

By Colin Costello Dec 23, 2025
If Christmas Day already felt overbooked, ESPN and A24 just found a way to make it louder, weirder, and oddly musical. In a shared holiday promo for ESPN’s NBA Christmas Day ...
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2025 proves to be the strongest holiday ad season
  • HOLIDAY SPIRIT

2025 proves to be the strongest holiday ad season

By Reel 360 Dec 23, 2025
The 2025 holiday advertising season has emerged as the strongest yet in the US, according to new emotional response data from System1. Findings from the company’s Test Your A...
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Disney unwraps holiday short from Taika Waititi
  • HOLIDAY SPIRIT

Disney unwraps holiday short from Taika Waititi

By Reel 360 Dec 23, 2025
Disney kicked off the holiday season early with A Disney Holiday Short: Best Christmas Ever, a heartwarming original directed by Academy Award winner Taika Waititi. Streaming o...
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Farmer’s Dog celebrates “More Good Years” in new ad
  • REEL NEW YORK

Farmer’s Dog celebrates “More Good Years” in new ad

By Reel 360 Dec 23, 2025
The Farmer’s Dog is bringing its mission to transform pet care into focus with a new national ad titled More Good Years, debuting today, Monday, December 22. The spot cele...
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Lexus takes a snowride through AI-powered wonderland
  • HOLIDAY SPIRIT

Lexus takes a snowride through AI-powered wonderland

By Reel 360 Dec 22, 2025
Lexus is embracing winter magic in a new spot created with creative partner AKQA, using AI-assisted techniques to create an imaginative journey seen entirely from inside the ca...
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AFI x TIME name Direct Relief 2025 Dreamer of the Year
  • REEL NEW YORK

AFI x TIME name Direct Relief 2025 Dreamer of the Year

By Reel 360 Dec 22, 2025
For the fourth consecutive year, in partnership with TIME’s Person of the Year, American Family Insurance has announced its Dreamer of the Year Award. This year’s honoree i...
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Wendy’s turns the Quarter Zip Trend into a 25-cent sip moment
  • Social Media

Wendy’s turns the Quarter Zip Trend into a 25-cent sip moment

By Reel 360 Dec 22, 2025
Wendy’s, alongside creative partner agency VML, is tapping into youth culture by leaning into the viral “Quarter Zip Movement,” a social trend popularized by content crea...
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Cristina Reina named Chief Creative Experience Officer at Droga5
  • REEL MOVES/NEW YORK

Cristina Reina named Chief Creative Experience Officer at Droga5

By Reel 360 Dec 22, 2025
Droga5 continues to strengthen its creative leadership bench with the appointment of Cristina Reina as chief creative experience officer of New York and the Americas. Reina ...
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Steven Spielberg returns to UFO territory with Disclosure Day trailer
  • Trailers

Steven Spielberg returns to UFO territory with Disclosure Day trailer

By The Geek Dec 18, 2025
Universal has unveiled the first trailer for Disclosure Day, a secretive new original thriller from Steven Spielberg that revisits one of the filmmaker’s most enduring fascin...
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Metro Rewind urges D.C. riders to have a look back on their trips
  • REEL D.C.

Metro Rewind urges D.C. riders to have a look back on their trips

By Reel 360 Dec 18, 2025
Independent agency White64 has unveiled its latest campaign for the Washington Area Metro Transit Authority (WMATA), rolling out a second edition of Metro Rewind. This mobile-f...
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Tribeca launches inaugural Tribeca X Advisory Council
  • Indie Film

Tribeca launches inaugural Tribeca X Advisory Council

By Reel 360 Dec 18, 2025
Tribeca Enterprises has announced the formation of the first-ever Tribeca X Advisory Council, bringing together a cross-industry group of leaders from entertainment, marketing,...
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CALLEN makes two additions to leadership
  • Reel Moves/Austin

CALLEN makes two additions to leadership

By Reel 360 Dec 17, 2025
CALLEN is continuing its rapid growth streak with two major leadership additions, naming David Terry as its first-ever Chief Strength Officer and Paola Ortega as Strategy Direc...
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Facebook taps holiday nostalgia in ‘Secret Santa’ campaign
  • HOLIDAY SPIRIT

Facebook taps holiday nostalgia in ‘Secret Santa’ campaign

By Reel 360 Dec 17, 2025
Facebook is leaning into the small, human moments that still define the platform with its new holiday spot, Secret Santa, a warm workplace tale created by Droga5 and directed b...
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AAF announces 2026 inductees for Advertising Hall of Fame
  • Advertising Awards

AAF announces 2026 inductees for Advertising Hall of Fame

By Reel 360 Dec 16, 2025
As the American Advertising Federation (AAF) marks the 75th anniversary of the Advertising Hall of Fame, the organization has announced a landmark Class of 2026 that brings tog...
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