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H&R Block celebrates every type of business success
  • REEL NEW YORK

H&R Block celebrates every type of business success

By Reel 360 Jan 5, 2026
H&R Block is leaning into a broader, more inclusive definition of success with the launch of For Life Outside the Box, a new unifying brand platform developed in collaborat...
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Visit Lauderdale unveils “Never Lose Your Splash” campaign
  • REEL FLORIDA

Visit Lauderdale unveils “Never Lose Your Splash” campaign

By Reel 360 Jan 5, 2026
Visit Lauderdale has launched a bold new global brand campaign, Never Lose Your Splash, positioning Greater Fort Lauderdale as a destination defined by carefree confidence, vib...
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Kia celebrates 2027 Telluride with NYE Times Square takeover
  • REEL LA

Kia celebrates 2027 Telluride with NYE Times Square takeover

By Reel 360 Jan 3, 2026
Kia America rang in the New Year with a high-profile Times Square takeover celebrating the all-new 2027 Telluride, the next generation of the brand’s flagship SUV. Team Membe...
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Our 2025 Marketer of The Year is The NFL
  • Year in Review

Our 2025 Marketer of The Year is The NFL

By Colin Costello Dec 31, 2025
In a year marked by volatility, exhaustion, and cultural whiplash, one brand didn’t just cut through the noise. It rose above it. The National Football League earns Reel 360 ...
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Our Creative Agency of 2025 is 72andSunny
  • Year in Review

Our Creative Agency of 2025 is 72andSunny

By Colin Costello Dec 31, 2025
Alright, deep breath. Because if 2025 felt chaotic, heavy, and occasionally on fire, 72andSunny didn’t flinch. They leaned in. That’s why they’re our Creative Agency of 2...
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2025 in Review: The Best Campaigns
  • Year in Review

2025 in Review: The Best Campaigns

By Colin Costello Dec 31, 2025
Choosing the best ads of 2025 wasn’t about polish or perfection. It was about survival. This was the year of wildfires and whiplash, mergers and mass layoffs, Trump headlines...
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GOBOWLING embraces the joy of not being good
  • REEL DALLAS

GOBOWLING embraces the joy of not being good

By Reel 360 Dec 30, 2025
In a marketing landscape obsessed with optimization, offers, and calls to action, a new campaign from Dallas indie agency Poke The Bear and GOBOWLING takes a refreshingly diffe...
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Crunch Fitness shows us “how to do it” in new campaign
  • REEL RICHMOND

Crunch Fitness shows us “how to do it” in new campaign

By Reel 360 Dec 26, 2025
Between the holiday parties, the cookies that somehow refill themselves, the third round of eggnog you absolutely did not need, and the collective agreement to start being “g...
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Diablo unleashes hell on Los Angeles for Game Awards
  • REEL LA

Diablo unleashes hell on Los Angeles for Game Awards

By Colin Costello Dec 24, 2025
On December 11, the night of gaming’s biggest stage, Blizzard Entertainment's Diablo IV decided subtlety was overrated. Instead, Los Angeles woke up to a procession of hearse...
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Ludacris steps in for Santa in Mercedes-Benz holiday campaign
  • HOLIDAY SPIRIT

Ludacris steps in for Santa in Mercedes-Benz holiday campaign

By Reel 360 Dec 24, 2025
Before he became the Grammy-winning hip-hop icon known as Ludacris, Chris Bridges once flirted with a far more festive alter ego. Early in his career, the Atlanta rapper briefl...
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2025 proves to be the strongest holiday ad season
  • HOLIDAY SPIRIT

2025 proves to be the strongest holiday ad season

By Reel 360 Dec 23, 2025
The 2025 holiday advertising season has emerged as the strongest yet in the US, according to new emotional response data from System1. Findings from the company’s Test Your A...
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Disney unwraps holiday short from Taika Waititi
  • HOLIDAY SPIRIT

Disney unwraps holiday short from Taika Waititi

By Reel 360 Dec 23, 2025
Disney kicked off the holiday season early with A Disney Holiday Short: Best Christmas Ever, a heartwarming original directed by Academy Award winner Taika Waititi. Streaming o...
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Lexus takes a snowride through AI-powered wonderland
  • HOLIDAY SPIRIT

Lexus takes a snowride through AI-powered wonderland

By Reel 360 Dec 22, 2025
Lexus is embracing winter magic in a new spot created with creative partner AKQA, using AI-assisted techniques to create an imaginative journey seen entirely from inside the ca...
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AFI x TIME name Direct Relief 2025 Dreamer of the Year
  • REEL NEW YORK

AFI x TIME name Direct Relief 2025 Dreamer of the Year

By Reel 360 Dec 22, 2025
For the fourth consecutive year, in partnership with TIME’s Person of the Year, American Family Insurance has announced its Dreamer of the Year Award. This year’s honoree i...
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Wendy’s turns the Quarter Zip Trend into a 25-cent sip moment
  • Social Media

Wendy’s turns the Quarter Zip Trend into a 25-cent sip moment

By Reel 360 Dec 22, 2025
Wendy’s, alongside creative partner agency VML, is tapping into youth culture by leaning into the viral “Quarter Zip Movement,” a social trend popularized by content crea...
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Cristina Reina named Chief Creative Experience Officer at Droga5
  • REEL MOVES/NEW YORK

Cristina Reina named Chief Creative Experience Officer at Droga5

By Reel 360 Dec 22, 2025
Droga5 continues to strengthen its creative leadership bench with the appointment of Cristina Reina as chief creative experience officer of New York and the Americas. Reina ...
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Metro Rewind urges D.C. riders to have a look back on their trips
  • REEL D.C.

Metro Rewind urges D.C. riders to have a look back on their trips

By Reel 360 Dec 18, 2025
Independent agency White64 has unveiled its latest campaign for the Washington Area Metro Transit Authority (WMATA), rolling out a second edition of Metro Rewind. This mobile-f...
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Tribeca launches inaugural Tribeca X Advisory Council
  • Indie Film

Tribeca launches inaugural Tribeca X Advisory Council

By Reel 360 Dec 18, 2025
Tribeca Enterprises has announced the formation of the first-ever Tribeca X Advisory Council, bringing together a cross-industry group of leaders from entertainment, marketing,...
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CALLEN makes two additions to leadership
  • Reel Moves/Austin

CALLEN makes two additions to leadership

By Reel 360 Dec 17, 2025
CALLEN is continuing its rapid growth streak with two major leadership additions, naming David Terry as its first-ever Chief Strength Officer and Paola Ortega as Strategy Direc...
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AAF announces 2026 inductees for Advertising Hall of Fame
  • Advertising Awards

AAF announces 2026 inductees for Advertising Hall of Fame

By Reel 360 Dec 16, 2025
As the American Advertising Federation (AAF) marks the 75th anniversary of the Advertising Hall of Fame, the organization has announced a landmark Class of 2026 that brings tog...
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