SNICKERS is escalating the peanut butter wars with a new campaign that playfully targets one very specific audience: people literally named Reese.
The latest push from Mars ...
DonerColle Partners has appointed award-winning creative leader Mariana O’Kelly as its first Chief Creative Officer, signaling the company’s growing ambitions as it continu...
Clash Royale is transforming the chaos of real gameplay into animated storytelling with “30 Seconds Left,” a new campaign from DAVID New York that turns the final moments o...
Cindy Crawford is bringing decades of iconic beauty credibility to a new partnership with Upneeq, the prescription eye drop designed to help adults with low-lying eyelids appea...
Droga5 is helping Essentia Water aggressively scale its “Change the Equation” platform into a major national campaign just ahead of peak summer hydration season.
The mov...
Envato is leaning directly into the chaos modern creatives feel every day with the launch of “Creative Flow: Activated,” a new campaign built around a pretty relatable idea...
After seven years away from theaters, the Star Wars universe returned to cinemas this week with The Mandalorian and Grogu, and Disney celebrated the launch by bringing a little...
Cowboys are back. Between the rise of country music culture, the continued dominance of Taylor Sheridan’s television universe, and Gen Z’s growing fascination with American...
VML New York has officially been named Agency of the Year in the 2026 One Show Global Creative Rankings, capping off a massive year at one of the advertising industry’s most ...
Ready Set Rocket has named Rich Kolopeaua its new Executive Creative Director as the New York-based agency continues to expand its integrated creative and business transformati...
The National Peanut Board is giving one of America’s most familiar foods a full-scale brand rethink. With the launch of its new national platform, “It’s Not Nuts. It’s ...
DICK’S Sporting Goods is bringing its credit card directly into the action with “The Card for Sport,” a new social-first campaign created alongside creative studio MAKE.
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NESCAFÉ is tapping into soccer culture’s most enduring tradition — the post-match conversation — with the launch of “The NESCAFÉ Third Half,” a new campaign rolling...
Priceline is dusting off one of advertising’s most recognizable brand characters and handing him to a new generation. In a nostalgia-fueled move designed to address rising tr...
The One Club for Creativity has unveiled the 2026 Pencil and Merit winners for The One Show, with Ogilvy Singapore emerging as the global leader in Gold Pencils with nine wins ...
There are smart campaigns. Then there are campaigns where you immediately wish you’d thought of it first. This week’s Reel Ad of the Week goes to IKEA Canada and Rethink fo...
What’s the least expected delivery room imaginable? For thousands of families every year, it’s the back of an ambulance. That emotional reality sat at the center of Ford Mo...
YETI is stripping its branding down to four simple letters in a new campaign from Wieden+Kennedy Portland that transforms the company’s iconic logo into a badge for obsession...
Brave Makers and director Sami Abdou are inviting audiences into the richly textured world of cookbook author, food stylist and designer Mariana Velásquez in a visually lush n...
Mateo’s Gourmet Salsa is leaning hard into freshness in a new campaign from GSD&M that quite literally drops a giant farmer into everyday situations to make its point.
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