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Drake Cooper names Kyle Acquistapace Executive Media Director
  • REEL MOVES/BOISE

Drake Cooper names Kyle Acquistapace Executive Media Director

By Reel 360 Mar 24, 2026
Drake Cooper is strengthening its media leadership, bringing on industry veteran Kyle Acquistapace as Executive Media Director, a newly created role at the independent agency. ...
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Rethink names Jon Legere first Chief Production Officer
  • REEL MOVES/NEW YORK

Rethink names Jon Legere first Chief Production Officer

By Reel 360 Mar 24, 2026
Rethink is leveling up its production game, naming Jon Legere as its first-ever Chief Production Officer as the independent agency continues its rapid growth. Based in New Y...
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Sprite taps street culture, music and spicy food for global reboot
  • REEL ATLANTA

Sprite taps street culture, music and spicy food for global reboot

By Reel 360 Mar 20, 2026
Sprite is making a major global reset play. The Coca-Cola-owned brand has unveiled “It’s That Fresh,” a sweeping new platform rolling out across 180 markets, designed to ...
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Coca-Cola drops March Madness ‘Fight Song’ and Glass Sipper
  • SPORTS

Coca-Cola drops March Madness ‘Fight Song’ and Glass Sipper

By Reel 360 Mar 20, 2026
Coca-Cola is going all-in on the madness and the fans fueling it. As a continuation of its “Fan Work Is Thirsty Work” platform, the brand’s latest March Madness push cele...
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Chuck, Sam, Magic and Jen hit March Madness road for Capital One
  • SPORTS

Chuck, Sam, Magic and Jen hit March Madness road for Capital One

By Reel 360 Mar 20, 2026
Capital One is rolling back into March Madness with a fresh chapter of its long-running “Road Trip” campaign, bringing along a familiar crew and a few new faces for the rid...
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PUMA launches surreal H-Street campaign Starring Rosé
  • STYLE

PUMA launches surreal H-Street campaign Starring Rosé

By Reel 360 Mar 14, 2026
PUMA has teamed up with Anomaly to debut a new global campaign starring Rosé that reimagines suburban life in a surreal, tech-infused world centered on the brand’s revived H...
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natural bliss, VML launch ‘unexplainably blissful’ campaign
  • REEL NEW YORK

natural bliss, VML launch ‘unexplainably blissful’ campaign

By Reel 360 Mar 14, 2026
Nestlé’s natural bliss is brewing up a new chapter for coffee lovers with the launch of Unexplainably Blissful, a new creative platform designed to bring unexpected delight ...
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Jameson declares it’s St. Patrick’s Season
  • REEL NEW YORK

Jameson declares it’s St. Patrick’s Season

By Reel 360 Mar 13, 2026
For Jameson Irish Whiskey, celebrating St. Patrick’s Day should not be limited to just one day. With a new campaign created by Ogilvy New York, the brand is expanding the hol...
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Kahlúa puts twist on St. Patrick’s Day with  new campaign
  • Reel London

Kahlúa puts twist on St. Patrick’s Day with new campaign

By Reel 360 Mar 13, 2026
St. Patrick’s Day has long been dominated by one iconic drink: stout. But Kahlúa is offering a different kind of black and creamy option this year. With help from Wieden+Ken...
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Lowe’s “rolls out” new campaign, There’s no place like Lowe’s
  • REEL NEW YORK

Lowe’s “rolls out” new campaign, There’s no place like Lowe’s

By Reel 360 Mar 12, 2026
Home improvement should feel exciting. For many people, especially Gen Z and millennial homeowners, it often feels like work. The category has spent years glorifying the grind,...
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McDonald’s brings back 313 Day in Detroit
  • REEL DETROIT

McDonald’s brings back 313 Day in Detroit

By Reel 360 Mar 11, 2026
For the third straight year, McDonald’s is leaning into its hyperlocal love letter to Detroit with the return of its 313 Day initiative. This time, the brand is adding a new ...
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Dakota Johnson slips into Calvin Klein and steals Spring
  • Reel Ad of the Week

Dakota Johnson slips into Calvin Klein and steals Spring

By Colin Costello Mar 11, 2026
This might be Reel Ad of the Month. Calvin Klein has never exactly been in the business of subtle seduction, and its new Spring 2026 campaign with Dakota Johnson knows that per...
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Gatorade Lower Sugar ushers in a new era of hydration
  • REEL LA

Gatorade Lower Sugar ushers in a new era of hydration

By Reel 360 Mar 10, 2026
Gatorade is introducing Gatorade Lower Sugar, a new science-backed hydration option made with no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirs...
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Progressive expands the Dr. Rick Universe with a Podcast Special
  • REEL BOSTON

Progressive expands the Dr. Rick Universe with a Podcast Special

By Reel 360 Mar 9, 2026
Call it the "DRU!" Progressive, in partnership with AOR Arnold, is expanding the world of Dr. Rick with You Are Not Your Parents: A Dr. Rick Podcast Special, a 15-minute long-f...
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2026 Writers Guild Awards winners announced in New York
  • Awards Season

2026 Writers Guild Awards winners announced in New York

By Reel 360 Mar 9, 2026
The Writers Guild of America East and Writers Guild of America West announced the winners of the 2026 Writers Guild Awards, recognizing outstanding achievement in writing acros...
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PurposeBuilt Brands expands Hanson Dodge partnership
  • REEL MOVES/MILWAUKEE

PurposeBuilt Brands expands Hanson Dodge partnership

By Reel 360 Feb 26, 2026
Hanson Dodge has been awarded two additional assignments from existing client PurposeBuilt Brands, the global manufacturer of specialty cleaning and pest control products. T...
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Fernet-Branca taps Ian Eagle for March Madness campaign
  • March Madness

Fernet-Branca taps Ian Eagle for March Madness campaign

By Reel 360 Feb 25, 2026
Fernet-Branca is leaning into basketball’s most chaotic month with a new March Madness push created by Gravity Global. Titled “Can You Handle a Shot of Madness?," the camp...
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Lincoln launches first-ever Navigator content series
  • REEL NEW YORK

Lincoln launches first-ever Navigator content series

By Reel 360 Feb 25, 2026
Lincoln is expanding beyond traditional advertising with the debut of its first long-form digital content series, Stories from the Second Row, now streaming on YouTube. The ...
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Gerety Awards appoints Jury Presidents, names LA, NY locations
  • Advertising Awards

Gerety Awards appoints Jury Presidents, names LA, NY locations

By Reel 360 Feb 25, 2026
The Gerety Awards has announced Los Angeles and New York as its 2026 U.S. Executive Jury locations, appointing Val Carlson, Global Chief Creative Officer at Critical Mass, as J...
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Robots and wiper blades take center stage in Bosch campaign
  • REEL NEBRASKA

Robots and wiper blades take center stage in Bosch campaign

By Reel 360 Feb 24, 2026
Bosch Mobility Aftermarket is leveling up its presence in the competitive wiper blade category with the launch of “Impressive Innovation,” a new integrated campaign develop...
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