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Toast Reclaims ‘Busy’ with new brand platform from Arnold
  • REEL BOSTON

Toast Reclaims ‘Busy’ with new brand platform from Arnold

By Reel 360 Apr 17, 2026
Toast is reframing one of the most loaded words in business with “Built for Busy,” a new brand platform and national campaign created with Arnold. At a time when “busy...
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Sydney Sweeney x American Eagle reunite for summer campaign
  • STYLE

Sydney Sweeney x American Eagle reunite for summer campaign

By Reel 360 Apr 17, 2026
American Eagle is doubling down on summer’s most reliable staple with “Syd for Short,” a new campaign starring Sydney Sweeney and positioning jean shorts as the season’...
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RBC trades spectacle for sound in golf Campaign
  • REEL LA

RBC trades spectacle for sound in golf Campaign

By Reel 360 Apr 17, 2026
RBC is taking a quieter, more deliberate approach to sports marketing with “Just Sounds Different,” a new campaign created with Battery. Timed to golf season, the work f...
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It’s kinda unreal how PETERMAYER reimagined Petoskey area
  • REEL New Orleans

It’s kinda unreal how PETERMAYER reimagined Petoskey area

By Reel 360 Apr 17, 2026
PETERMAYER has unveiled a full rebrand of Michigan’s Petoskey Area, anchored by a new campaign titled “It’s Kinda Unreal.” The creative-led agency set out to reposit...
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The One Show reveals 2026 finalists from 51 Countries
  • The One Club

The One Show reveals 2026 finalists from 51 Countries

By Reel 360 Apr 16, 2026
The One Club for Creativity has announced the finalists for The One Show 2026, recognizing standout work from 51 countries and regions. Every finalist is guaranteed to take ...
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Vrbo takes on vacation pain points in new campaign
  • REEL DALLAS

Vrbo takes on vacation pain points in new campaign

By Reel 360 Apr 15, 2026
Vrbo is taking on one of the category’s biggest pain points with “Surprise-Free Vacation Rentals,” a new brand platform and campaign created with GSD&M. As the vac...
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Vaseline fights counterfeits with a real Nigerian Prince
  • Reel Ad of the Week

Vaseline fights counterfeits with a real Nigerian Prince

By Colin Costello Apr 15, 2026
Vaseline is taking a direct shot at counterfeit products in Nigeria with an unexpected ally. A real Nigerian prince. Created by Leo Singapore, the campaign introduces a new aut...
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Utah turns tourism site into a living ‘Dark Skies’ event
  • REEL MILWAUKEE

Utah turns tourism site into a living ‘Dark Skies’ event

By Reel 360 Apr 15, 2026
The week of April 13 to 20 marks International Dark Sky Week, a global effort to celebrate the night while raising awareness around light pollution, energy waste, and the prote...
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Anomaly opens office in Paris
  • REEL MOVES/INTERNATIONAL

Anomaly opens office in Paris

By Reel 360 Apr 15, 2026
Anomaly has officially launched its Paris office, marking a significant expansion into one of the world’s most influential creative markets. The move extends Anomaly’s g...
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Whole Moon launches ‘Straight Up Good’ to fuel expansion
  • Reel Ad of the Week

Whole Moon launches ‘Straight Up Good’ to fuel expansion

By Colin Costello Apr 14, 2026
I haven't laughed this hard at a campaign in a looooooong time. Whole Moon is leaning into taste and attitude with “Straight Up Good,” a new national campaign designed to p...
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Mario holds the crown as B.O. momentum continues
  • Film

Mario holds the crown as B.O. momentum continues

By Reel 360 Apr 13, 2026
The Super Mario Galaxy Movie remained firmly in control of the box office, delivering $69 million in its second weekend and leading all films to a $124.6 million total. While t...
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Fujifilm celebrates spontaneity with new instax mini 13 campaign
  • REEL NEW YORK

Fujifilm celebrates spontaneity with new instax mini 13 campaign

By Reel 360 Apr 11, 2026
Fujifilm is spotlighting the beauty of unplanned moments in “Time for the Unexpected,” a new global campaign for its instax mini 13, created in partnership with McCann. ...
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Pacifico doubles down on yellow in new campaign
  • REEL LA

Pacifico doubles down on yellow in new campaign

By Reel 360 Apr 11, 2026
Pacifico is leaning hard into its most recognizable asset, its signature yellow, in a new campaign from Day One Agency that turns the color into a full-blown mindset. Titled...
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Team One explores a world where reality is rare
  • REEL LA

Team One explores a world where reality is rare

By Reel 360 Apr 6, 2026
Isn’t it nice to know some things are still real? In a world flooded with fakes, replicas, and increasingly flawless simulations, authenticity is becoming harder to find, and...
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From Summer’s Steve to pickles in donuts: the best April Fools’ ads
  • April Fools' Day

From Summer’s Steve to pickles in donuts: the best April Fools’ ads

By Colin Costello Apr 3, 2026
April 1 struck again. And as expected, brands showed up ready to mess with your feed. From fake product drops to oddly convincing stunts, this year’s batch of April Fools’ ...
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New Era unveils 2026 MLB cap collections
  • SPORTS

New Era unveils 2026 MLB cap collections

By Reel 360 Apr 3, 2026
New Era is stepping into the 2026 MLB season with a refreshed lineup of on-field and fan-ready caps, blending performance upgrades with design updates across its Batting Practi...
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Rockies launch “We’re Here for the Climb” campaign
  • SPORTS

Rockies launch “We’re Here for the Climb” campaign

By Reel 360 Apr 3, 2026
The Colorado Rockies are embracing a fresh identity heading into the 2026 season with a new campaign built around a simple but pointed message: New era. At altitude. We’re...
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Royals.TV launch signals new streaming era
  • SPORTS

Royals.TV launch signals new streaming era

By Reel 360 Apr 3, 2026
The Kansas City Royals are stepping into a new era of local broadcasting with the launch of Royals.TV, a direct-to-consumer streaming platform designed to give fans in-market a...
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Atlanta Braves expand “Braves Country” across six states
  • SPORTS

Atlanta Braves expand “Braves Country” across six states

By Reel 360 Apr 3, 2026
The Atlanta Braves are taking a regional approach to fandom, building a marketing strategy designed to connect with audiences across what the team calls “Braves Country.” ...
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MLB taps Japan’s “Breakfast Club” fandom
  • SPORTS

MLB taps Japan’s “Breakfast Club” fandom

By Reel 360 Apr 3, 2026
Baseball may be America’s pastime, but Major League Baseball is making it clear the game never sleeps. In a new Opening Day spot aimed at Japanese audiences, MLB leans into t...
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