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Diablo unleashes hell on Los Angeles for Game Awards
  • REEL LA

Diablo unleashes hell on Los Angeles for Game Awards

By Colin Costello Dec 24, 2025
On December 11, the night of gaming’s biggest stage, Blizzard Entertainment's Diablo IV decided subtlety was overrated. Instead, Los Angeles woke up to a procession of hearse...
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Ludacris steps in for Santa in Mercedes-Benz holiday campaign
  • HOLIDAY SPIRIT

Ludacris steps in for Santa in Mercedes-Benz holiday campaign

By Reel 360 Dec 24, 2025
Before he became the Grammy-winning hip-hop icon known as Ludacris, Chris Bridges once flirted with a far more festive alter ego. Early in his career, the Atlanta rapper briefl...
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2025 proves to be the strongest holiday ad season
  • HOLIDAY SPIRIT

2025 proves to be the strongest holiday ad season

By Reel 360 Dec 23, 2025
The 2025 holiday advertising season has emerged as the strongest yet in the US, according to new emotional response data from System1. Findings from the company’s Test Your A...
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Disney unwraps holiday short from Taika Waititi
  • HOLIDAY SPIRIT

Disney unwraps holiday short from Taika Waititi

By Reel 360 Dec 23, 2025
Disney kicked off the holiday season early with A Disney Holiday Short: Best Christmas Ever, a heartwarming original directed by Academy Award winner Taika Waititi. Streaming o...
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Lexus takes a snowride through AI-powered wonderland
  • HOLIDAY SPIRIT

Lexus takes a snowride through AI-powered wonderland

By Reel 360 Dec 22, 2025
Lexus is embracing winter magic in a new spot created with creative partner AKQA, using AI-assisted techniques to create an imaginative journey seen entirely from inside the ca...
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AFI x TIME name Direct Relief 2025 Dreamer of the Year
  • REEL NEW YORK

AFI x TIME name Direct Relief 2025 Dreamer of the Year

By Reel 360 Dec 22, 2025
For the fourth consecutive year, in partnership with TIME’s Person of the Year, American Family Insurance has announced its Dreamer of the Year Award. This year’s honoree i...
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Wendy’s turns the Quarter Zip Trend into a 25-cent sip moment
  • Social Media

Wendy’s turns the Quarter Zip Trend into a 25-cent sip moment

By Reel 360 Dec 22, 2025
Wendy’s, alongside creative partner agency VML, is tapping into youth culture by leaning into the viral “Quarter Zip Movement,” a social trend popularized by content crea...
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Cristina Reina named Chief Creative Experience Officer at Droga5
  • REEL MOVES/NEW YORK

Cristina Reina named Chief Creative Experience Officer at Droga5

By Reel 360 Dec 22, 2025
Droga5 continues to strengthen its creative leadership bench with the appointment of Cristina Reina as chief creative experience officer of New York and the Americas. Reina ...
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Metro Rewind urges D.C. riders to have a look back on their trips
  • REEL D.C.

Metro Rewind urges D.C. riders to have a look back on their trips

By Reel 360 Dec 18, 2025
Independent agency White64 has unveiled its latest campaign for the Washington Area Metro Transit Authority (WMATA), rolling out a second edition of Metro Rewind. This mobile-f...
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Tribeca launches inaugural Tribeca X Advisory Council
  • Indie Film

Tribeca launches inaugural Tribeca X Advisory Council

By Reel 360 Dec 18, 2025
Tribeca Enterprises has announced the formation of the first-ever Tribeca X Advisory Council, bringing together a cross-industry group of leaders from entertainment, marketing,...
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CALLEN makes two additions to leadership
  • Reel Moves/Austin

CALLEN makes two additions to leadership

By Reel 360 Dec 17, 2025
CALLEN is continuing its rapid growth streak with two major leadership additions, naming David Terry as its first-ever Chief Strength Officer and Paola Ortega as Strategy Direc...
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AAF announces 2026 inductees for Advertising Hall of Fame
  • Advertising Awards

AAF announces 2026 inductees for Advertising Hall of Fame

By Reel 360 Dec 16, 2025
As the American Advertising Federation (AAF) marks the 75th anniversary of the Advertising Hall of Fame, the organization has announced a landmark Class of 2026 that brings tog...
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R/GA taps Vanessa Lai to advance AI-driven creative
  • REEL MOVES/NEW YORK

R/GA taps Vanessa Lai to advance AI-driven creative

By Reel 360 Dec 16, 2025
R/GA is continuing to push deeper into AI-driven creative innovation with the appointment of Vanessa Lai as Group Creative Director, Intelligent Systems, a newly created role d...
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Ted Danson x JB Smoove go full sitcom for Consumer Cellular
  • REEL NASHVILLE

Ted Danson x JB Smoove go full sitcom for Consumer Cellular

By Reel 360 Dec 16, 2025
Consumer Cellular is leaning even harder into comedy, and comfort, with its latest campaign, bringing Ted Danson back into the fold and adding Curb Your Enthusiasm favorite JB ...
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Mary Beth Barone unveils first-ever ‘Swole Santa’ for Milk
  • HOLIDAY SPIRIT

Mary Beth Barone unveils first-ever ‘Swole Santa’ for Milk

By Reel 360 Dec 15, 2025
Santa Claus may be jolly, but comedian and actress Mary Beth Barone is here to argue he’s also absolutely ripped. Revisiting centuries of holiday folklore with a gym-minded e...
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R&R Partners sends out AI-powered holiday card – Meet Nick Jolly
  • HOLIDAY SPIRIT

R&R Partners sends out AI-powered holiday card – Meet Nick Jolly

By Reel 360 Dec 15, 2025
Instead of mailing out another holiday card destined for a desk drawer, R&R Partners decided to build one that talks back. Meet Nick Jolly: a fully immersive, AI-powered ho...
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Bakery announces four promotions to partner roles
  • Reel Moves/Austin

Bakery announces four promotions to partner roles

By Reel 360 Dec 15, 2025
Bakery has announced the elevation of four longtime agency leaders to partner roles, reinforcing the independent shop’s creative and operational leadership as it continues to...
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Zales makes contract for stealing own gift back
  • HOLIDAY SPIRIT

Zales makes contract for stealing own gift back

By Reel 360 Dec 15, 2025
Zales is leaning into a familiar holiday truth with “It’s Actually For Me,” a playful new activation that acknowledges the temptation to keep an excellent gift for yourse...
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First footage from DC Studios’ Lanterns drops
  • Trailers

First footage from DC Studios’ Lanterns drops

By The Geek Dec 13, 2025
Our first glimpse of footage from DC Studios’ upcoming HBO Max series Lanterns has arrived, revealing Friday Night Lights star Kyle Chandler and Krypton alum Aaron Pierre as ...
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Avocados x Coconuts brings family legacy to life in Storyworth ad
  • REEL SAN FRANCISCO

Avocados x Coconuts brings family legacy to life in Storyworth ad

By Reel 360 Dec 12, 2025
Creative production agency Avocados and Coconuts has co-conceived and produced a new brand campaign for Storyworth, the original and most trusted platform for preserving family...
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