Covering Greatness is a new national television commercial released by State Farm, coinciding with the start of March Madness. The ad pays tribute to the extraordinary talent of Caitlin Clark, highlighting her exceptional performance both on and off the basketball court.
Narrated by Hall of Famer Lisa Leslie, the commercial poses the question, “What does it take to achieve greatness, to rewrite history and go places no athlete has ever gone?” The answer, it suggests, lies in qualities like passion, heart, and the support of a community.
The spot showcases Caitlin’s remarkable feats during games, capturing moments with teammates, family members, and fans. It emphasizes the importance of having a supportive community, including State Farm, which takes pride in witnessing and supporting greatness. Watch below:
REELated:
The 30-second advertisement premiered during CBS’ coverage of the NCAA tournament. Created by TMA (The Marketing Arm), it serves as the latest example of State Farm’s ongoing support for Caitlin. Previously, the insurance company celebrated Caitlin’s achievements during Senior Day with a surprise visit from Maya Moore and a custom-made jacket from designer Kristin Juszczyk. State Farm plans to continue supporting Caitlin and women’s sports in the future.
CREDITS:
BRAND: State Farm
- Chief Agency, Sales & Marketing Officer Kristyn Cook
- Marketing Vice President Alyson Griffin
- Marketing Executive Patty Morris
- Group Creative Director Clinton Inselmann
- Manager, Creative Content Andrew Freeman
- Sr. Creative Strategist Tammy White
- Campaign Manager Jenna Durako
- Sr. Producer Joshua Zilm
AGENCY: The Marketing Arm (TMA)
- Chief Creative Officer Harris Wilkinson
- Executive Director, Creative Rick Utzinger
- Creative Director Jennifer Page
- Group Director, Production Matthew Poness
- VP, Account Management Johnny Fitzsimmons
- Director, Account Management Raisa Collazo
- Sr. Account Executive, Account Management Alexandria Cooper
- Associate Director, Business Affairs Kelly Lenthe
- Sr Talent Manager, Production Cheryl Collins
- Talent Manager, Production Randa Briggs
EDIT: COSMO STREET
- Editor Kimmy Dubé
FOOTAGE: Omaha Productions
SAG Signatory/Co-Producer: CMC
- Business Affairs Production Manager Carolina Clifford
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