Six Flags is turning up the fright factor by releasing its first-ever horror short flick titled Tick. Tick. Tick. Directed by John Suits, the five-minute horror flick is part of a new campaign to entice thrill-seekers with an immersive, at-home taste of the park’s terrifying attractions.
Produced by The Marketing Arm, the short will be featured digitally on YouTube and across the social media platforms for five participating parks: Kings Island, Kings Dominion, Dorney Park, Valleyfair, and Canada’s Wonderland.
Tick. Tick. Tick. taps into the eerie world of haunted houses and malevolent clowns, following four housemates as they are terrorized in their home. With a cast and crew deeply rooted in horror filmmaking, including TMA’s chief creative officer Harris Wilkinson (Leprechaun: Origins, My Crazy Ex) and Suits, the short film is designed to bring the park’s “Fear is Waiting” message to life in a visceral and terrifying way. This year’s twist on the campaign tagline carries a more urgent message: “Don’t keep fear waiting.”
The film specifically targets teens and young adults, the demographic that flocks to Six Flags during Halloween. In addition to the thrills, it serves as a promotion for each park’s Gold season passes, offering fans unlimited visits and other exclusive benefits. Watch below:
“A visit to Six Flags is always an immersive experience—but at Halloween, participating parks turn that dial to 11,” said Wilkinson. “This film brings the tension and terror of the in-park experience home, reminding fans not to keep fear waiting.”
With Tick. Tick. Tick., Six Flags is upping its horror game, using the power of film to reach audiences beyond the park gates and build anticipation for a hair-raising Halloween season.
CREDITS:
Client: Six Flags Entertainment
- Stella Smith, Vice President of Advertising and Creative Services
Agency: TMA
- Trina Roffino, Chief Executive Officer
- Harris Wilkinson, Chief Creative Officer
- Kevin Kleber, Executive Creative Director
- Emma Quinn, Creative Director
- Melissa Matos, Associate Creative Director
- Andrea Wood, Art Director
Production Company: Natural Selection
- John Suits, Director and Editor
- Nicole Flores, Executive Producer
- Jeremiah Pitman, Director of Photography
- Suzsano Valdez, Production Designer
- Hugo Villasenor, Makeup Effects
- Samantha Kuester, Costume Designer
Sound Design: Timeline Audio
- Joe Barrucco, Sound Designer
Color: Company 3
- Matt Osborne, Colorist
Visual Effects:
- John Lester, VFX
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