Uber Eats wants its food user base to expand and is looking at new methods to keep them loyal and ordering. The ride-share and delivery brand is now discontinuing its current rewards program and is making a serious effort to promote its Uber One.
The program was introduced in the fall of 2021 and includes delivery fees, discounts across rides and delivery, as well as exclusive access to perks such as premium member support and promotions.
Now to get the message out.
Celebrities have been the go-to for Uber and Special Group U.S. for the last couple of years. We have seen stars including Elton John, Lil Nas X, Mark Hamill, Patrick Stewart, Leslie Jones, Jennifer Coolidge, Gwyneth Paltrow and more.
Now, independent creative agency Special Group U.S. has launched a pretty hilarious campaign featuring comedians Sarah Silverman, Tracy Morgan, model Julia Fox and actor Zach Cherry (Severance), who each go over how Uber One is saving them costs and going to extremes to save.
For instance, Silverman won’t have to post anymore feet pics on Bignaturaltoes.net. Watch the spot directed by Furlined’s Nora Kirkpatrick:
By the way, if you do happen to click on Bignaturaltoes.com, (maybe I did, maybe I didn’t) you will be taken to an Uber microsite where Silverman calls you a “Pervert” and will lead you to sign up for Uber One.
In the Tracy Morgan spot, the comedian confesses about using the service in order to save on relies on “gravy nachos, yummy croissants, staplers and lady fingers.” Watch below:
REELated:
The campaign will run across the U.S. and Canada on linear and connected TV, out-of-home, audio and digital through the end of the year. It will also feature exclusive promotions and offers for Uber One members throughout the back half of 2022.
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Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
