Elton John is skint and Lil Nas X questions it in hilarious Uber Eats campaign

Uber Eats
(Sir Elton John, Lil Nas X)

The Reel 360 team always thought the Mark Hamill/Patrick Stewart Uber Eats spot would be hard to beat. Others have come close, but this Lil Nas X/Sir Elton John teaming is nothing short of bomb.

They are the stars of Uber Eats’ newest ‘Tonight I’ll Be Eating’ campaign. Each unapologetically themselves, iconically unique and cross-generational kindred spirits, they humorously riff off of each other in the campaign for the delivery app, breaking today. 

Created by LA-based Special Group US, the latest installment of the campaign showcases the obvious chemistry and light-hearted banter between the two – who have spent the last few months collaborating on music together.

Directed by Smuggler’s Guy Shelmerdine, the 30-second spot titled, ‘Rides,’ features Elton on a mechanical rocket ship and Lil Nas X a grocery-store pony ride, as they declare their Uber Eats’ orders. Elton tries to borrow some change for his stalled ride, but Lil Nas X can’t believe that the superstar is “skint.”  Watch below:

Another 15-second spot ‘Casual Friday’ features an iconic outfit swap between the two – their idea! Elton struts in one of Lil Nas X’s Old Town Road-era pink cowboy suits and hats, which he wore at the Grammys, while Lil Nas X wears one of Elton’s most outlandishly feathered costumes, worn in the Rocketman movie. They gush about how fabulous the other looks.

“This is a very exciting edition of our ‘Tonight I’ll Be Eating’ campaign,” said Georgie Jeffreys, head of Uber Eats marketing in the U.S. & Canada. “Not only is it the first time we’re highlighting Uber Eats’ grocery, alcohol, and convenience offerings, but we have Sir Elton John and Lil Nas X starring – two trailblazing artists that have made the world think differently about culture and creativity.”


REELated: Lil Nas X gets intimate with Durex Condoms for Sexual Health Awareness Month


“They are both such visual performers. It was amazing to bring those worlds together,” said Matthew Woodhams-Roberts, ECD, Special Group US. “The iconic wardrobe and style from both Nas and Elton was electrifying and played so well off each other.”

https://youtube.com/watch?v=ofCsPYO7La8

“They come from different generations and different genres, but ultimately there’s such a fantastic similarity that they share,” noted Dave Horton, ECD, Special Group US. “Seeing them together seems to amplify their force.” 

The campaign is the latest in the celebrity mash-ups presented by Uber Eats and Special Group. Besides The Star Wars x Star Trek showdown, the campaign has featured Simone Biles and Jonathan Van Ness and Mike Myers and Dana Carvey “Wayne’s World” reunion featuring Cardi B.

Media spans broadcast, online video and digital platforms, along with outdoor and extensive social channels in global markets with a focus on the US and Canada.

CREDITS:

CLIENT: UBER EATS

  • CHIEF MARKETING OFFICER: Thomas Ranese
  • GLOBAL HEAD OF BRAND: Shivram Vaideswaran
  • HEAD OF MARKETING US & CAN: Georgie Jeffreys
  • GLOBAL CREATIVE DIRECTOR: Natalie Purbrick
  • GLOBAL EXECUTIVE CREATIVE DIRECTOR: Danielle Hawley
  • DIRECTOR OF GLOBAL PRODUCTION: CAREY HEAD
  • HEAD OF BUSINESS AFFAIRS: Rashad Suarez
  • GLOBAL SOCIAL MEDIA LEAD, DELIVERY: N’Yaisha Aziz
  • CREATIVE PRODUCER: Alexis Bley
  • SENIOR MARKETING MANAGER: Liza Keller
  • SENIOR CONSUMER COMMUNICATIONS MANAGER: Lexi Levin Mitchel
  • BRAND MEDIA LEAD: Gracie Childress

AGENCY: SPECIAL GROUP U.S./Australia

  • FOUNDING PARTNER US / CCO: William Gelner
  • EXECUTIVE CREATIVE DIRECTOR: Dave Horton
  • EXECUTIVE CREATIVE DIRECTOR: Matthew Woodhams-Roberts
  • CREATIVE DIRECTOR: Brandon Davis
  • CREATIVE DIRECTOR: Jon Marshall
  • ASSOCIATE CREATIVE DIRECTOR: Alyssa Cavanaugh
  • ASSOCIATE CREATIVE DIRECTOR: Ryan Siepert
  • ASSOCIATE CREATIVE DIRECTOR, DESIGN: Alex Lumain
  • SOCIAL LEAD: Lachlan Stewart
  • FOUNDING PARTNER US / MANAGING DIRECTOR: Caroline Jackson
  • SENIOR ACCOUNT DIRECTOR: Rafik Massoud
  • ACCOUNT SUPERVISOR: Sarah Newton
  • FOUNDING PARTNER US / HEAD OF STRATEGY: Kelsey Hodgkin
  • STRATEGY DIRECTOR: Janet Shih
  • HEAD OF PRODUCTION: Esther Perls
  • SENIOR PRODUCER: Chelsea Larner
  • PRODUCER: Chloe Seitz
  • HEAD OF BUSINESS AFFAIRS: Latanya Ware
  • HEAD OF OPERATIONS: Veronica DeLaRosa
  • HEAD OF FINANCE: Karen Lo
  • FOUNDING PARTNER AUS / JOINT CEO: Cade Heyde
  • PARTNER AUS / CCO: Tom Martin
  • PARTNER AUS / CCO: Julian Schreiber
  • MEDIA : MEDIACOM
  • MANAGING PARTNER, STRATEGY: Rob Frost
  • MANAGING PARTNER, VIDEO INVESTMENT: Martin Blich
  • GROUP ACCOUNT LEADER: Laura Lefever
  • US PLANNING LEAD, UBER: Emma Rogers
  • ASSOCIATE DIRECTOR OF STRATEGY: Bobby Edwards
  • ASSOCIATE DIRECTOR, PLANNING: Meg Blauvelt
  • ASSOCIATE DIRECTOR, VIDEO INVESTMENT: Diana Bartumioli
  • MEDIA SUPERVISOR: Caroline Nee

PRODUCTION: SMUGGLER

  • DIRECTOR: Guy Shelmerdine
  • CO-FOUNDER: Patrick Milling-Smith
  • CO- FOUNDER: Brian Carmody
  • EXECUTIVE PRODUCER: Allison Kunzman
  • CHIEF OPERATING OFFICER: Andrew Colon
  • HEAD OF PRODUCTION: Alex Hughes
  • PRODUCER: Donald Taylor

SOCIAL PRODUCTION : FANCIFUL FOX

  • DIRECTOR: Richard Downie
  • EP: James Toth
  • PRODUCER: Christopher Broyles

EDIT: WORK EDITORIAL

  • EDITOR: Rich Orrick
  • EDITOR: Nick Rondeau
  • EDITOR: Oliver Hecks (social)
  • HOP: Marlo Baird
  • EP: Brandee Probasco
  • PRODUCER: Evan Cohen

VFX: MILL

COLOR: MPC Color

  • COLORIST: Dimitri Zola
  • COLOR ASSIST: Taylor Pool
  • EXECUTIVE PRODUCER, COLOR: Meghan Lang
  • PRODUCER: Phoebe Torsilieri

SOUND + MIX: ELEVEN

AUDIO POST STUDIO: Eleven

  • MIX/SOUND DESIGN: Jordan Meltzer
  • ASST MIXER: Marco Tornillo
  • EXECUTIVE PRODUCER: Melissa Elston
Uber Eats
(Sir Elton John, Lil Nas X)

The Reel 360 team always thought the Mark Hamill/Patrick Stewart Uber Eats spot would be hard to beat. Others have come close, but this Lil Nas X/Sir Elton John teaming is nothing short of bomb.

They are the stars of Uber Eats’ newest ‘Tonight I’ll Be Eating’ campaign. Each unapologetically themselves, iconically unique and cross-generational kindred spirits, they humorously riff off of each other in the campaign for the delivery app, breaking today. 

Created by LA-based Special Group US, the latest installment of the campaign showcases the obvious chemistry and light-hearted banter between the two – who have spent the last few months collaborating on music together.

Directed by Smuggler’s Guy Shelmerdine, the 30-second spot titled, ‘Rides,’ features Elton on a mechanical rocket ship and Lil Nas X a grocery-store pony ride, as they declare their Uber Eats’ orders. Elton tries to borrow some change for his stalled ride, but Lil Nas X can’t believe that the superstar is “skint.”  Watch below:

Another 15-second spot ‘Casual Friday’ features an iconic outfit swap between the two – their idea! Elton struts in one of Lil Nas X’s Old Town Road-era pink cowboy suits and hats, which he wore at the Grammys, while Lil Nas X wears one of Elton’s most outlandishly feathered costumes, worn in the Rocketman movie. They gush about how fabulous the other looks.

“This is a very exciting edition of our ‘Tonight I’ll Be Eating’ campaign,” said Georgie Jeffreys, head of Uber Eats marketing in the U.S. & Canada. “Not only is it the first time we’re highlighting Uber Eats’ grocery, alcohol, and convenience offerings, but we have Sir Elton John and Lil Nas X starring – two trailblazing artists that have made the world think differently about culture and creativity.”


REELated: Lil Nas X gets intimate with Durex Condoms for Sexual Health Awareness Month


“They are both such visual performers. It was amazing to bring those worlds together,” said Matthew Woodhams-Roberts, ECD, Special Group US. “The iconic wardrobe and style from both Nas and Elton was electrifying and played so well off each other.”

https://youtube.com/watch?v=ofCsPYO7La8

“They come from different generations and different genres, but ultimately there’s such a fantastic similarity that they share,” noted Dave Horton, ECD, Special Group US. “Seeing them together seems to amplify their force.” 

The campaign is the latest in the celebrity mash-ups presented by Uber Eats and Special Group. Besides The Star Wars x Star Trek showdown, the campaign has featured Simone Biles and Jonathan Van Ness and Mike Myers and Dana Carvey “Wayne’s World” reunion featuring Cardi B.

Media spans broadcast, online video and digital platforms, along with outdoor and extensive social channels in global markets with a focus on the US and Canada.

CREDITS:

CLIENT: UBER EATS

  • CHIEF MARKETING OFFICER: Thomas Ranese
  • GLOBAL HEAD OF BRAND: Shivram Vaideswaran
  • HEAD OF MARKETING US & CAN: Georgie Jeffreys
  • GLOBAL CREATIVE DIRECTOR: Natalie Purbrick
  • GLOBAL EXECUTIVE CREATIVE DIRECTOR: Danielle Hawley
  • DIRECTOR OF GLOBAL PRODUCTION: CAREY HEAD
  • HEAD OF BUSINESS AFFAIRS: Rashad Suarez
  • GLOBAL SOCIAL MEDIA LEAD, DELIVERY: N’Yaisha Aziz
  • CREATIVE PRODUCER: Alexis Bley
  • SENIOR MARKETING MANAGER: Liza Keller
  • SENIOR CONSUMER COMMUNICATIONS MANAGER: Lexi Levin Mitchel
  • BRAND MEDIA LEAD: Gracie Childress

AGENCY: SPECIAL GROUP U.S./Australia

  • FOUNDING PARTNER US / CCO: William Gelner
  • EXECUTIVE CREATIVE DIRECTOR: Dave Horton
  • EXECUTIVE CREATIVE DIRECTOR: Matthew Woodhams-Roberts
  • CREATIVE DIRECTOR: Brandon Davis
  • CREATIVE DIRECTOR: Jon Marshall
  • ASSOCIATE CREATIVE DIRECTOR: Alyssa Cavanaugh
  • ASSOCIATE CREATIVE DIRECTOR: Ryan Siepert
  • ASSOCIATE CREATIVE DIRECTOR, DESIGN: Alex Lumain
  • SOCIAL LEAD: Lachlan Stewart
  • FOUNDING PARTNER US / MANAGING DIRECTOR: Caroline Jackson
  • SENIOR ACCOUNT DIRECTOR: Rafik Massoud
  • ACCOUNT SUPERVISOR: Sarah Newton
  • FOUNDING PARTNER US / HEAD OF STRATEGY: Kelsey Hodgkin
  • STRATEGY DIRECTOR: Janet Shih
  • HEAD OF PRODUCTION: Esther Perls
  • SENIOR PRODUCER: Chelsea Larner
  • PRODUCER: Chloe Seitz
  • HEAD OF BUSINESS AFFAIRS: Latanya Ware
  • HEAD OF OPERATIONS: Veronica DeLaRosa
  • HEAD OF FINANCE: Karen Lo
  • FOUNDING PARTNER AUS / JOINT CEO: Cade Heyde
  • PARTNER AUS / CCO: Tom Martin
  • PARTNER AUS / CCO: Julian Schreiber
  • MEDIA : MEDIACOM
  • MANAGING PARTNER, STRATEGY: Rob Frost
  • MANAGING PARTNER, VIDEO INVESTMENT: Martin Blich
  • GROUP ACCOUNT LEADER: Laura Lefever
  • US PLANNING LEAD, UBER: Emma Rogers
  • ASSOCIATE DIRECTOR OF STRATEGY: Bobby Edwards
  • ASSOCIATE DIRECTOR, PLANNING: Meg Blauvelt
  • ASSOCIATE DIRECTOR, VIDEO INVESTMENT: Diana Bartumioli
  • MEDIA SUPERVISOR: Caroline Nee

PRODUCTION: SMUGGLER

  • DIRECTOR: Guy Shelmerdine
  • CO-FOUNDER: Patrick Milling-Smith
  • CO- FOUNDER: Brian Carmody
  • EXECUTIVE PRODUCER: Allison Kunzman
  • CHIEF OPERATING OFFICER: Andrew Colon
  • HEAD OF PRODUCTION: Alex Hughes
  • PRODUCER: Donald Taylor

SOCIAL PRODUCTION : FANCIFUL FOX

  • DIRECTOR: Richard Downie
  • EP: James Toth
  • PRODUCER: Christopher Broyles

EDIT: WORK EDITORIAL

  • EDITOR: Rich Orrick
  • EDITOR: Nick Rondeau
  • EDITOR: Oliver Hecks (social)
  • HOP: Marlo Baird
  • EP: Brandee Probasco
  • PRODUCER: Evan Cohen

VFX: MILL

COLOR: MPC Color

  • COLORIST: Dimitri Zola
  • COLOR ASSIST: Taylor Pool
  • EXECUTIVE PRODUCER, COLOR: Meghan Lang
  • PRODUCER: Phoebe Torsilieri

SOUND + MIX: ELEVEN

AUDIO POST STUDIO: Eleven

  • MIX/SOUND DESIGN: Jordan Meltzer
  • ASST MIXER: Marco Tornillo
  • EXECUTIVE PRODUCER: Melissa Elston