Who doesn’t love hummus at a Super Bowl party? Sabra and its agency, Vayner Media, have unveiled teasers for its first-ever Super Bowl commercial as the brand prepares to move hummus from the sidelines into prime time for the biggest dipping occasion of the year. The teasers feature an unexpected mix of stars including rapper T-Pain, drag queens Miz Cracker and Kim Chi, and reunited on screen for the first time since their infamous fall-out, Caroline Manzo and Teresa Giudice of the Real Housewives of New Jersey.
The teasers set the stage for an entertaining 30-second commercial which will debut during the Big Game, showcasing the versatility and broad appeal of Sabra hummus.
“Hummus is for everyone and pairs well with nearly every food you eat,” said Jason Levine, chief marketing officer for Sabra. “Whatever your passion, however you live, love, eat and enjoy life, this plant-based food is a winner. We’re bringing a diverse group of personalities to the table and demonstrating just how incredibly versatile, relevant and relatable hummus is today. We think we’ve got something for everyone.”
The full spot will be available on Sabra’s social channels after the Super Bowl. Follow the online conversation during Super Bowl LIV to see what happens next.
Hopefully, we won’t miss the spot as we will be running to the snack table to dip our carrots, tomatoes and crackers into Sabra.
SOURCE Sabra Dipping Company