After watching this new Jet-Puffed campaign from award-winning agency, VaynerMedia, the Reel 360 team feels like we just experienced a :60-second long bong hit… if you know, we did do bongs. This all emanates from an adorable new look and campaign for those fluffy marshmallows that we love so much. The exuberant new :60 creative … Continue reading “VaynerMedia launches fluff campaign for Jet-Puffed”
Thinking of giving your sweetie a one-of-a-kind engagement ring for Valentine’s Day? Well, forget the ol’ Emerald and Princess cuts for her, him or they. Have them try this on for size – a Pepsi Engagement Ring. You read that right. For this heart-shaped day, the beverage brand has launched a one-of-a-kind contest, tailor made … Continue reading “Pepsi, VaynerMedia engage audiences with a ring”
The French were kind to NY-based VaynerMedia and its in-house production arm VaynerProductions. At the 66th Cannes Lions International Festival of Creativity, VaynerMedia and in-house production company, VaynerProductions, won four Cannes Lions, a first for both companies. “I’m enormously grateful to work with partners who give us the autonomy to take risks on behalf of … Continue reading “VaynerMedia and VaynerProductions win first-ever Lions”
Gary Vaynerchuk today announced the launch of a new production studio, Eva Nosidam Productions. The name, which spells Madison Ave backwards, signifies the intent of the company – to be the antithesis of Madison Ave by creating ads that don’t feel like ads but rather content that moves and engages people. Maya Brewster-Dorian will lead … Continue reading “Gary Vaynerchuk launches Eva Nosidam Productions”
VaynerX announced the launch of VaynerTalent, a modern-day talent agency for emerging and established personalities looking to expand their brands in a contemporary way. The company combines traditional talent management with an innate ability to develop personal brands through unique content creation and social strategy. It will focus on strategic consulting, digital marketing, and representation … Continue reading “VaynerX launches VaynerTalent agency”
The Los Angeles-based tabletop-focused studio, Canteen, has announced its recent relaunch. Founded by Executive Producer Elyse Sara in 2014, Canteen went into hiatus in 2019, when she became the Managing Director and Partner of Chuck Studios LA. Sara was a part of Chuck Studios’ launch in Los Angeles, giving the Dutch company its first foray … Continue reading “Elyse Sara relaunches Canteen with new partners”
Who doesn’t love hummus at a Super Bowl party? Sabra and its agency, Vayner Media, have unveiled teasers for its first-ever Super Bowl commercial as the brand prepares to move hummus from the sidelines into prime time for the biggest dipping occasion of the year. The teasers feature an unexpected mix of stars including rapper T-Pain, … Continue reading “T-Pain, Miz Cracker & Kim Chi, RHONY tease Sabra”
RIP, Mr. Peanut. I ate you well. In by far what is the nuttiest Super Bowl teaser yet, Planters Peanuts has killed off beloved Mr. Peanut in a fiery death from AOR Vayner Media. The first question that comes to the minds of the Reel 360 team is, does this mean Mr. Peanut is now … Continue reading “Mr. Peanut meets fiery death saving Wesley Snipes”
The Planters brand is headed to Super Bowl LVII with a national in-game ad featuring the iconic Mr. Peanut. This marks the first return to the Super Bowl stage for Mr. Peanut since his dramatic appearance and rebirth as Baby Nut in 2020. This year’s ad will show a lighter side of the company’s beloved mascot, … Continue reading “Planters Brand suits up for Big Game”
This season, Mr. Peanut is bringing Planters nuts to the center of holiday gatherings with new, decadent, limited-edition treats and returning holiday classics. The makers of the Planters brand have something to please every snack nut fan, including: New Planters Butter Cinnamon Pecans are a perfect indulgent snack. Each pecan delivers a touch of sweet … Continue reading “Planters “shellabrates” the holiday nut bowl”
After sitting out last year’s Super Bowl for the first time in 37 years to support COVID-19 vaccine awareness, Budweiser is back in the game with a commercial spotlighting a beloved Budweiser Clydesdale’s path to recovery, symbolizing the resiliency that the people of America continue to show through difficult times. The spot, entitled “A Clydesdale’s … Continue reading “Eternals’ director Chloé Zhao captures journey of injured Budweiser Clydesdale”
We are three weeks from the Super Bowl, hopefully, a match-up between the Kansas City Chiefs and the L.A. Rams. Now, the maker of the Planters is returning to the Big Game. This year, the brand is teaming up with comedic duo Ken Jeong and Joel McHale to feed the debate of how America eats Planters Deluxe Mixed Nuts — … Continue reading “Planters returns to Super Bowl with two nuts – Ken Jeong, Joel McHale”
Beloved actor Reginald VelJohnson has his best team up since Bruce Willis and Urkel. The maker of the Planters brand and Mr. Peanut are feeling particularly nutstalgic this holiday season after many families spent a year apart and are teaming up with VelJohnson to shellebrate being able to come together again with loved ones for … Continue reading “Planters “shellabrates” the holidays with Reginald VelJohnson”
As an art director/copywriter at the fledgling DeVito/Verdi advertising agency in 1992, Rob Carducci’s simple black-and-white print ad for a small chain of off-price clothing stores quickly provoked outrage and protests – and ultimately set the agency off on its renowned run of impactful ads that would come to mark its style over the next three decades. … Continue reading “Rob Carducci returns to DeVito/Verdi after 30 years”
Earlier this year, Planters announced it was dedicating its $5 million Big Game budget to recognize fans who go a nut above with Little Acts of Extraordinary Substance. Now, the 115-year-old snack brand is launching a new look and creative campaign that puts substance front and center. The brand will launch a new creative campaign from VaynerMedia that … Continue reading “Planters is a nut above with new design and campaign”
DDB Worldwide has today announced that Donna Tobin has joined the global advertising network as Global Chief Marketing & Communications Officer. She joins DDB to oversee all global and North America internal and external corporate communications. Tobin will report directly to DDB Worldwide CEO Marty O’Halloran on all matters of marketing communications, brand management, media relations, corporate social responsibility and internal … Continue reading “Tobin named DDB Chief Marketing & Comms Officer”
Richmond based-creative studio Hue&Cry in collaboration with New York-based creative agency VaynerMedia, have unveiled a handful of simple, vibrant new spots showcasing the added upgrades to the Chase Freedom Unlimited card. The ads, which have launched as part of the bank’s larger campaign for its cash back rewards credit card, reinforces Chase’s brand positioning that with every product and interaction, the banking … Continue reading “Hue&Cry crafts latest Chase Bank campaign”
WoodShop Founders Executive Producer Sam Swisher and ECD/Director Trevor Shepard have welcomed Director Peter Cote to the company’s expanding roster of directorial talent. Cote joins the WoodShop team with the launch of a brand-new Cracker Barrel campaign for fall, which has received over 1.8 Million Views. “Peter is a unicorn; he has a robust skill … Continue reading “Woodshop director Peter Cote delivers new work for Cracker Barrel, Dunkin’ Cereal”
CNN host and political commentator Van Jones has been announced as the special keynote speaker at Where Are All The Black People (WAATBP), The One Club for Creativity’s annual diversity conference and career happening this year on September 22nd-24th and presented online, free of charge. Van Jones is an Emmy-nominated producer, and for more than 25 years has been a leader in … Continue reading “Van Jones to keynote ‘Where Are All The Black People’”
Before Baby Yoda, it was Baby Nut who captured America’s curiosity. It even seems like just yesterday, (COVID what?) we witnessed the death of Mr. Peanut as he drove the Nutmobile over a cliff with Wesley Snipes and Matt Walsh. He was then resurrected as Baby Nut on the Super Bowl. And America fell in … Continue reading “Baby Nut “shellabrates” 21st birthday”
