PurposeBuiltBrands has unveiled its inaugural nationwide campaign in support of its widely acclaimed Green Gobbler Drain Clog Dissolver.
The move signals a bold entry into the fiercely competitive drain clog remover category, primarily dominated by established brands like Drano and Liquid-Plumr. Green Gobbler, acquired by PurposeBuiltBrands in 2020, is poised to disrupt this duopoly by offering a more effective and environmentally friendly alternative.
The drain clog remover sector is experiencing substantial growth, and Green Gobbler has emerged as the fastest-growing brand in brick-and-mortar retail. Unlike traditional cleaners that rely on harsh chemicals like bleach or lye, Green Gobbler delivers exceptional performance without compromising the safety of your pipes. It effectively tackles clogs while safeguarding the environment, a distinct advantage in a market increasingly prioritizing eco-friendly solutions.
The campaign, developed in collaboration with creative agency partner Hanson Dodge, revolves around Green Gobbler’s most significant asset: its brand name. The central theme, “Let the Gobbler Get It,” places the spotlight on the Green Gobbler itself, a friendly neighborhood “home nuisance negator” known for its prowess in solving even the most stubborn problems. Homeowners will witness firsthand how Green Gobbler alleviates their concerns in the safest and most efficient manner possible.
The Green Gobbler proudly asserts, “I’m biodegradable, safe for pipes, and guaranteed.” These qualities hold particular appeal for the brand’s target audience—consumers willing to invest in environmentally sound products. Watch below:
REELated:
The campaign’s robust support includes a multi-million dollar, multi-media strategy spanning various platforms such as CTV (Connected TV), social media, display advertising, podcasts, and more. PurposeBuiltBrands is committed to raising awareness of Green Gobbler’s unique value proposition and its potential to revolutionize the drain clog remover market.
As Green Gobbler gains momentum and captures the attention of environmentally conscious consumers, it aims to redefine the industry landscape by providing effective, safe, and eco-friendly solutions to everyday nuisances.
CREDITS:
CLIENT: PurposeBuilt Brands/Green Gobbler
- CEO: Chris Bauder
- CMO & SVP/GM Ecommerce: Chad Hansen
- VP Consumer Marketing: Jon Bellante
- Sr. Brand Manager: Sean Friedman
AGENCY: Hanson Dodge
- Executive Creative Director: Chris Buhrman
- Creative Director: Mitch Markussen
- Copywriter: Katherine Schmidt
- Art Director: Maddy Margulis
- Graphic Designer: Ashley Mahurin
- Producer: Michael Joyce
- Digital Production: Brad Rochford
- Brand Strategist: Mike Stefaniak
- VP, Client Leadership: David Pollard
- Account Director: Corrisa Terrien
- Senior Account Executive: Maisie Bentz
PRODUCTION COMPANY: 8th Street Productions
Director: Daniel DelPurgatorio
POST-PRODUCTION:
Video/Animation: AtkPln, Reelfx
Audio: Nick Mihalevich-Cape Status
OTHER PARTNERS:
Independent Sound
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