Hanson Dodge wins three new pieces of business

Hanson Dodge has recently secured three new clients through competitive reviews. The new clients include Lafeber, Potawatomi Business Development Corp, and Softeon Warehouse Management System, representing businesses in nutrition/pet care, B2B, and data solution/technology sectors. For Lafeber, Hanson Dodge will work on strategic branding for the EmerAid Life-Saving Nutrition Line, specifically targeting aging dogs and … Continue reading “Hanson Dodge wins three new pieces of business”

Hanson Dodge adds twist to BIPOC Summer Intern Program

There is a real critical and urgent need to address the challenges of diversity and Inclusion in advertising. Creating a workforce that is diverse and inclusive is essential not only for attracting talent but also for delivering the best work to reach multicultural target audiences. Hanson Dodge (HD) firmly believes in the principle of diversity … Continue reading “Hanson Dodge adds twist to BIPOC Summer Intern Program”

Hanson Dodge takes digital to next level with Megan DeAngelis

Milwaukee-based independent agency Hanson Dodge (HD) announced today that Megan DeAngelis has joined the agency in the newly created role of Tech Account Director.  She was most recently an Account Supervisor at BVK in Milwaukee.   At HD, Ms. DeAngelis has been added to help the agency manage its expanded digital responsibilities which have grown during … Continue reading “Hanson Dodge takes digital to next level with Megan DeAngelis”

NOW launches first national campaign from Hanson Dodge

It’s no secret that health and wellness is top-of-mind for many consumers.  According to Fortune Business, the global vitamin and supplement market was estimated at $130 billion going into COVID.  Coming out of the pandemic, the category is enjoying its highest growth rate and is now projected to reach close to $200 billion by 2028. … Continue reading “NOW launches first national campaign from Hanson Dodge”

Ad Age names Hanson Dodge “Best Place to Work”

Today, Ad Age released results of its “Best Places to Work 2022” survey, identifying those companies that did a standout job last year as the ad business rebounded, the talent pool tightened and the specter of COVID-19 remained omnipresent at work, at home – and at work at home.  Fifty (50) companies were honored.  For the second … Continue reading “Ad Age names Hanson Dodge “Best Place to Work””

Creminelli launches meaty campaign via Hanson Dodge

Boar’s Head.  Columbus.  Dietz & Watson.  Creminelli. These are just a few of the recognizable fine meats brands that compete in the charcuterie category. And seriously, who doesn’t love a little charcuterie? With Memorial Day, Father’s Day and summer approaching, and of course lowered restrictions due to people getting vaccinated, the number of occasions for … Continue reading “Creminelli launches meaty campaign via Hanson Dodge”

Ken Hanson, Dave Hanneken join WI Ad HOF

The Wisconsin Advertising Hall of Fame will officially induct visionary Hanson Dodge founder, Ken Hanson, and writer, professor, and creative director, Dave Hanneken.  Considered Wisconsin advertising’s highest honor, both inductees were unanimously chosen for their indelible impact on the advertising industry and their service to the community throughout their careers.  Former CEO, Ken Hanson helped … Continue reading “Ken Hanson, Dave Hanneken join WI Ad HOF”

PurposeBuiltBrands launches national campaign for Green Gobbler Drain Clog Dissolver

PurposeBuiltBrands has unveiled its inaugural nationwide campaign in support of its widely acclaimed Green Gobbler Drain Clog Dissolver. The move signals a bold entry into the fiercely competitive drain clog remover category, primarily dominated by established brands like Drano and Liquid-Plumr. Green Gobbler, acquired by PurposeBuiltBrands in 2020, is poised to disrupt this duopoly by … Continue reading “PurposeBuiltBrands launches national campaign for Green Gobbler Drain Clog Dissolver”

NOW offers 19,000 reasons to feel good

Last year, NOW, the largest independent and family-owned manufacturer of natural products, vitamins and supplements, launched its first-ever integrated national campaign from its new creative agency partner, Hanson Dodge.  The platform was “Feel good spending less,” which focused on how NOW provides quality supplements without you having to pay a premium price.  It was an … Continue reading “NOW offers 19,000 reasons to feel good”

Westside Comedy Club launches L’Humor fragrance

Most comedy clubs smell like beer, chicken and desperation. M.I.’s (Mission Improvable) Westside Comedy Theater in Santa Monica is out to change that with its new stand-up fragrance – L’Humor. Something smells funny. M.I.’s Westside Comedy Theater is LA’s only dedicated comedy stage and training center west of the 405, produces 60 shows a month, … Continue reading “Westside Comedy Club launches L’Humor fragrance”

VISIT Milwaukee teams with Bobby Portis

VISIT Milwaukee has announced a new partnership with Milwaukee Bucks star Bobby Portis to promote the destination and drive increased visitation. The centerpiece of this partnership is a video produced by VISIT Milwaukee’s leisure advertising agency Hanson Dodge that showcases Bobby’s love for Milwaukee as he acts as a “hype man” at attractions around the city, helping champion our … Continue reading “VISIT Milwaukee teams with Bobby Portis”

“Feel The Flavor” in new Perrier global campaign

Showcasing its range of sparkling fruit flavors, this vibrant new campaign celebrates the uplifting spirit of Perrier. Inspired by its range of boldly refreshing flavors, Perrier is unveiling a new global campaign, “Feel the Flavor.” Perrier’s effervescent bubbles are bursting with fruit and citrus notes that excite both your mood and your spirit. The new creative … Continue reading ““Feel The Flavor” in new Perrier global campaign”

$900K HealthyMKE campaign targets anti-vaxxers

HealthyMKE, a broad coalition of local government, non-profit, health care, public health and community organizations, is launching a comprehensive multi-media and grassroots campaign designed to help empower local residents to make informed choices when it comes to getting vaccinated. Nearly everyday, it seems someone is putting out a new campaign message to encourage people to … Continue reading “$900K HealthyMKE campaign targets anti-vaxxers”

Urban Underground wants Milwaukee to “March with us”

For the past 20 years, Milwaukee-based community organization, Urban Underground has partnered with local businesses and stakeholders to help promote the next generation of leaders committed to building safe and sustainable communities.  This includes the implementation of youth-led social justice campaigns in the areas of health, education, public safety and juvenile justice reform. This year, … Continue reading “Urban Underground wants Milwaukee to “March with us””

Unique Unites in new Visit Milwaukee campaign

Today, VISIT Milwaukee released two 30-second videos, called ‘Unique Unites’ and ‘Powered by the People’, in anticipation of the Democratic National Convention. Created by award-winning Milwaukee agency Hanson Dodge, the “30-second films reveal the innovative, diverse and dynamic people and the institutions they shepherd that make the Milwaukee community so vibrant. Fueled by performances of … Continue reading “Unique Unites in new Visit Milwaukee campaign”

Women dominate latest wave of industry activity

Stacie Boney is new president of Hanson Dodge Women’s History Month starts off with big news: former Energy BBDO executive Stacie Boney has been named by Milwaukee-based Hanson Dodge as its first female president. Boney succeeds Tim Dodge, who is said to be staying with the integrated marketing agency as CEO. She came to the … Continue reading “Women dominate latest wave of industry activity”