Creative technology studio Preymaker has expanded its creative leadership team with the addition of Theuns Van Rensburg and Robert Bruce, two veteran visual effects artists whose work spans award-winning commercials and major feature films.
Both join Preymaker as creatives, bringing extensive experience in VFX supervision, compositing, team leadership and production innovation.
“Theuns and Robert are two of the industry’s most talented artists, with strong track records not only for creative excellence but also as team leaders,” said Angus Kneale, Preymaker’s Chief Creative. “They are both great people, and we know they will make a big impact on our work and culture. They’ll also help grow our creative team to be the best artists they can be. We’re very happy to have them join us.”
Van Rensburg comes to Preymaker from Framestore, where he served as VFX and Compositing Supervisor on campaigns for Nissan, Coors, Snapdragon, booking.com, Cadbury, Coca-Cola, Audi and other major brands.
His recent credits include serving as 2D Lead on Pepsi’s 2026 Super Bowl spot “The Choice,” featuring fully CG Pepsi polar bears. The commercial won a Gold ANDY Award and ranked No. 3 on USA Today’s Super Bowl Ad Meter.
He also worked on booking.com’s 2023 Super Bowl commercial “Somewhere, Anywhere,” starring Melissa McCarthy, which became the game’s most-watched ad on YouTube.
“I joined Preymaker because it feels like a place where strong craft and curiosity go hand in hand,” said Van Rensburg. “I’m looking forward to both mentoring and learning from the team, and experimenting with new visual effects approaches to keep pushing the work forward.”
Before Framestore, Van Rensburg worked independently in Europe as a VFX Supervisor and Flame Artist and served as a video editor for UEFA and the European Football Associations. He was also Lead Online Editor and Flame Artist at Black Ginger in Cape Town, where his feature credits included Mowgli: Legend of the Jungle, 24 Hours to Live and The Last Face.
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Bruce most recently helped launch Coffee & TV’s U.S. studio. Before that, he was among the first hires in Blacksmith’s 2D department, contributing to campaigns for Zillow, YouTube, Apple, Macy’s and CeraVe.
His recent work includes serving as VFX Supervisor on CeraVe’s “Michael CeraVe,” which won the Super Clio and earned an Emmy nomination. He also worked as a compositor on Zillow’s “The Journey,” which won Best in Show at AICP and received two Visual Effects Society Award nominations.
“I am honored to be joining Preymaker,” said Bruce. “Having worked alongside the founders and many of the team members years ago, I have seen firsthand the vision, creativity and drive that make the studio so special.”
Bruce also pointed to Preymaker’s work with AI and production technology as a major draw. “What has impressed me more is how Preymaker has been on the cutting edge of innovative AI and pipeline tools that are changing how we approach production,” he said. “I am excited to build on that ingenuity alongside such a talented group of people and hope together we can keep pushing the craft of visual effects.”
Earlier in his career, Bruce helped build Blacksmith’s 2D department and collaborated with directors including Kim Gehrig, Martin de Thurah, Matthijs van Heijningen, Tim & Eric and the late Ringan Ledwidge.
He also led 2D for Mr. X’s New York office, working on feature films with filmmakers including Darren Aronofsky, Ang Lee, Guillermo del Toro, Doug Liman, Ben Stiller and Adam McKay. He began his career at The Mill.
Preymaker’s recent work includes Kinder Bueno’s 2026 Super Bowl spot “Yes Bueno,” Toyota’s “Into the Wild,” Ford x F1’s “Every Ground is Our Proving Ground,” Google’s “American Gothic” and “Selfie,” Xfinity’s “The Aviators,” and the “Liquidity Maze” VR experience for State Street Global Advisors and McCann New York.
The studio has also earned recognition for Volkswagen’s fully electric ID campaign and its real-time animated shorts BLUE and DENMARK.
Reel 360 News wishes Theuns and Robert the best of luck at Preymaker.
