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Preymaker adds Theuns Van Rensburg and Robert Bruce
  • Post

Preymaker adds Theuns Van Rensburg and Robert Bruce

By Reel 360 Jul 13, 2026
Creative technology studio Preymaker has expanded its creative leadership team with the addition of Theuns Van Rensburg and Robert Bruce, two veteran visual effects artists who...
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Lexus makes engineering emotional in “Engineered to Be Felt”
  • REEL LA

Lexus makes engineering emotional in “Engineered to Be Felt”

By Reel 360 Jul 13, 2026
Lexus is shifting the conversation away from horsepower, specs, and machinery and toward something more personal: how a vehicle makes you feel. That idea is at the center of...
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Director Andrew Lane, on unscripted camera commercials
  • INTERVIEW

Director Andrew Lane, on unscripted camera commercials

By Amy Pais-Richer Jul 13, 2026
For a director whose career depends on planning every conceivable detail, Andrew Lane is surprisingly comfortable admitting he doesn't know what's going to happen. In fact, ...
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Farmers Insurance launches bold rebrand with “Honesty”
  • REEL NEW YORK

Farmers Insurance launches bold rebrand with “Honesty”

By Reel 360 Jul 13, 2026
Farmers Insurance is putting clarity at the center of a major new brand platform and enterprise-wide rebrand designed to make coverage easier for consumers to understand. Cr...
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Disney’s Moana tops B.O. with disappointing $41 million debut
  • Film

Disney’s Moana tops B.O. with disappointing $41 million debut

By Reel 360 Jul 13, 2026
Disney’s live-action Moana claimed the top spot at the domestic box office this weekend, but its $41 million debut fell well short of industry expectations and raised fresh q...
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