New York Fashion Week is popping up all over the world – in magazines, editorials and on runways. Now that Fashion week is over, (and Milan and London are getting underway) NAPA is taking a stand and reclaiming the look that no one can work like them.
With jumpsuits. NAPA jumpsuits.
Now it is true that NAPA AutoCare technicians have been rocking the jumpsuit for decades.
But here we are and we have “Jumpsuit by NAPA,” its very own line of designer jumpsuits. Supported by a social media campaign and influencer activation from VMLY&R, this limited quantity of suits will be available for fans and fashionistas at www.napajumpsuit.com.
Here, they can reserve a custom jumpsuit complete with their own nameplate, and also learn about the NAPA AutoCare brand.
Why fashion? The brand knows that most people who drive cars aren’t DIYers. In fact, most people just use a car to get from point A to point B.
By tapping into cultural moments like Fashion Week, and most recently Spotify, NAPA AutoCare is expanding its audience to reach more types of car owners because it believes that every driver is a car person.
Where are our jumpsuits?