Translation LLC brings The Playoffs to NBA Lane

Set in the fictional neighborhood of NBA Lane, “Playoffs on NBA Lane,” directed by the Malloy Brothers for agency Translation LLC, follows NBA fans and legends as they descend upon the neighborhood arena in preparation for the 2022 NBA Playoffs presented by Google Pixel. As the children of the neighborhood make their way to the … Continue reading “Translation LLC brings The Playoffs to NBA Lane”

TIAA, WNBA & NCAA Elite join forces for equality

On average, women earn $0.82 on the dollar compared to men and are more likely to have life events that create gaps in income. On top of this, women retire on average two years earlier than men but live about five years longer. Now let that sink in. This according to TIAA (The Teachers Insurance … Continue reading “TIAA, WNBA & NCAA Elite join forces for equality”

NBA and Jordan take us down Memory Lane of 75 years of basketball

I love this spot, but the Jordan taking us down the lane ain’t the Jordan we’re thinking about. It’s award-winning actor and producer Michael B. Jordan (Creed, Black Panther, Just Mercy) driving the new NBA spot, ‘NBA Lane.’ But even without the other Michael, it’s a brilliant short film featuring just about every great to … Continue reading “NBA and Jordan take us down Memory Lane of 75 years of basketball”

Moët & Chandon: Unites NBA All-star Team for greatness

Moët & Chandon, the Official Champagne of the NBA, today announced the launch of its Greatness Under Pressure campaign, bringing together luminary partners 10-time NBA All-Star Carmelo Anthony, four-time WNBA champion Sue Bird, legendary jeweler Jason of Beverly Hills, and fashion designer Don C. For more than two centuries, Moët & Chandon has celebrated the greatness created … Continue reading “Moët & Chandon: Unites NBA All-star Team for greatness”

ESPN and Marvel debut NBA Special Edition

Viewers who tune in to watch tonight’s NBA match-up between the Golden State Warriors and the New Orleans Pelicans on ESPN2, ESPN+ and ESPN Deportes will enjoy an alternate presentation that can only be described as “super.” The special telecast, NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes, represents a groundbreaking collaboration between … Continue reading “ESPN and Marvel debut NBA Special Edition”

NBA honors the life and legacy of MLK

The NBA family tipped off league-wide efforts to honor the life and legacy of Dr. Martin Luther King Jr. Throughout the weekend, the league, teams, coaches and current and former players engaged in the national dialogue on race and equality on NBA’s platforms and encourage collective action in its communities nationwide. On Monday 18th January, … Continue reading “NBA honors the life and legacy of MLK”

Cashmere teams with NBA great Chris Webber for series

Cashmere Originals, the original content studio born out of the award-winning Cashmere Agency, has today announced its partnership with five-time NBA All-Star Chris Webber to develop and produce Fab Five.  Based on Webber’s upcoming autobiography, By God’s Grace, this scripted limited series will chart Webber’s upbringing in Detroit and the incredible story of the 1991 Michigan Wolverines, who garnered the moniker … Continue reading “Cashmere teams with NBA great Chris Webber for series”

Pence aide calls NBA Players boycott: “Silly,” “absurd”

Players across the NBA have been adamant that more needs to be done to effect social change after the recent police shooting of Jacob Blake in Kenosha, Wisconsin.  It began when The Milwaukee Bucks did not take the floor before the start of Game 5 against the Orlando Magic on Wednesday, an action they later stated was due to … Continue reading “Pence aide calls NBA Players boycott: “Silly,” “absurd””

NBA approves plan to return to complex season

The NBA board of governors have approved a 22-team format to restart the 2019-20 season in Orlando, Florida, the league announced. According to ESPN, the vote was 29-1, with the Portland Trail Blazers voting against. Under the plan, nine Eastern Conference teams and 13 Western Conference teams will play eight regular-season “seeding” games, a possible … Continue reading “NBA approves plan to return to complex season”

Former NBA Commissioner David Stern passes at 77

He oversaw the growth of the NBA from “just a league” into a global marketing juggernaut during his 30-year tenure. David Stern, the former commissioner of the National Basketball Association, died Wednesday. He was 77. According to a statement from the NBA, Stern died from a brain hemorrhage he suffered several weeks ago, according to the NBA. … Continue reading “Former NBA Commissioner David Stern passes at 77”

Barkley, Romo draft their picks off Subway’s menu

After more than a year of culinary tinkering with 100+ recipes explored, the new Subway Series menu is live—so is the banter between two GOAT announcers, Charles Barkley and Tony Romo.  Subway has launched its biggest advertising campaign yet to feature the best sandwiches in its history, the Subway Series. Subway’s culinary team applied its … Continue reading “Barkley, Romo draft their picks off Subway’s menu”

Squeak E. Clean ECD collabs with Shmuck the Loyal

Squeak E. Clean Executive Creative Director Sam Spiegel, A.K.A. Grammy-nominated DJ, producer, director, and songwriter Sam i (formerly of duo N.A.S.A.) and Nashville production and songwriting vanguard Shmuck the Loyal have joined forces for a new collaborative project TRY – a name representing their core beliefs as artists and people striving for proactive positivity. They’ve … Continue reading “Squeak E. Clean ECD collabs with Shmuck the Loyal”

Valiant Pictures sweeps Telly Awards with 22 wins

Bicoastal production company Valiant Pictures landed a whopping grand total of 22 Telly Awards for the 2022 event honoring excellence in video and television across all screens. The company took home two Golds in “Non-Broadcast: Directing” and “Non-Broadcast: Sound/Sound Design” for roster director Ian Kammer’s horror short Safe and Sound. The short film also earned … Continue reading “Valiant Pictures sweeps Telly Awards with 22 wins”

INTERVIEW: Lost star Josh Holloway on his new Rams’ film

Hot on the heels of winning Super Bowl LVI, the Los Angeles Rams were determined to do the near-impossible: steal the attention from the draft. Last month right before the NFL draft, the team released On the Clock, a short film that plays like a summer blockbuster but is actually a piece of branded content helmed by … Continue reading “INTERVIEW: Lost star Josh Holloway on his new Rams’ film”

Basketball stars, CarMax sales associate showcase fast offers

Professional basketball players–and one confident CarMax sales associate–showcase faster offers in the latest satirical spot from our friends at The Martin Agency, produced by Valiant Pictures. The ad follows four years of legacy “Call Your Shots” campaigns alongside the NBA and WNBA, with a twist: what looks like a promo for an upcoming high-octane basketball … Continue reading “Basketball stars, CarMax sales associate showcase fast offers”

Hotels.com wants you to find your perfect somewhere

Today, Hotels.com unveiled its new creative platform, “Find Your Perfect Somewhere,” in a series of :30 ads that redefine the travel brand as a hotel matchmaker, not a directory. This is the first campaign Hotels.com has created in collaboration with its new creative agency partner, Wieden+Kennedy Portland, as it seeks to emphasize how the brand … Continue reading “Hotels.com wants you to find your perfect somewhere”

Open Swim welcomes Nate Bloom as Chief Blockchain Officer

Open Swim announced today that Nate Bloom has been brought on board as full-time Chief Blockchain Officer. Bloom and Open Swim founder Bradley Ross are no strangers in collaboration as they have previously worked together to build what has become Open Swim’s digital portfolio. Together they have tracked and invested in emerging properties, as well as … Continue reading “Open Swim welcomes Nate Bloom as Chief Blockchain Officer”

BACARDÍ Rum wants to unleash your summer self

Following the iconic rum brand’s 1,000th award milestone, BACARDÍ rum is hitting “play” on summertime vibes and sun-soaked festivities in its colorful “Move Like It’s Summer” creative ad campaign. Created by BBDO New York, The new iteration, under the brand’s “Do What Moves You” ethos, encourages everyone to embrace their summer selves, seize the flavor of life, and soak up … Continue reading “BACARDÍ Rum wants to unleash your summer self”

Public Record signs director Zoé Salicrup Junco

Brooklyn-based production and entertainment company Public Record has tapped film and commercial director Zoé Salicrup Junco for her first official US commercial representation.  Devoting her filmmaking career to unpacking the humanity of underrepresented communities, she crafts relatable works prioritizing compelling storytelling, diverse casting, and a visual style rooted in authenticity. Her accessible, yet emotionally raw … Continue reading “Public Record signs director Zoé Salicrup Junco”

King James is now King of the Crab Walk in Hummer spot

After starring in the first GMC Hummer EV commercial two years ago, NBA superstar LeBron James is back in the driver’s seat of the GMC Hummer EV. Called “King of CrabWalk,” the new spot debuted during the NBA All-Star Game, exactly a week after GM’s Super Bowl commercials that centered on electric vehicles. The new creative effort … Continue reading “King James is now King of the Crab Walk in Hummer spot”