Kia celebrates 16-year NBA partnership in new work

In celebration of their 16th Year partnership with the NBA, Kia reflects on the place basketball fans and players first fall in love with the game: the driveway. Whether it was on your own home court or the neighborhood meeting spot where young ballers gather, shooting hoops in the driveway holds a collection of memories and … Continue reading “Kia celebrates 16-year NBA partnership in new work”

Translation LLC brings The Playoffs to NBA Lane

Set in the fictional neighborhood of NBA Lane, “Playoffs on NBA Lane,” directed by the Malloy Brothers for agency Translation LLC, follows NBA fans and legends as they descend upon the neighborhood arena in preparation for the 2022 NBA Playoffs presented by Google Pixel. As the children of the neighborhood make their way to the … Continue reading “Translation LLC brings The Playoffs to NBA Lane”

TIAA, WNBA & NCAA Elite join forces for equality

On average, women earn $0.82 on the dollar compared to men and are more likely to have life events that create gaps in income. On top of this, women retire on average two years earlier than men but live about five years longer. Now let that sink in. This according to TIAA (The Teachers Insurance … Continue reading “TIAA, WNBA & NCAA Elite join forces for equality”

NBA and Jordan take us down Memory Lane of 75 years of basketball

I love this spot, but the Jordan taking us down the lane ain’t the Jordan we’re thinking about. It’s award-winning actor and producer Michael B. Jordan (Creed, Black Panther, Just Mercy) driving the new NBA spot, ‘NBA Lane.’ But even without the other Michael, it’s a brilliant short film featuring just about every great to … Continue reading “NBA and Jordan take us down Memory Lane of 75 years of basketball”

Moët & Chandon: Unites NBA All-star Team for greatness

Moët & Chandon, the Official Champagne of the NBA, today announced the launch of its Greatness Under Pressure campaign, bringing together luminary partners 10-time NBA All-Star Carmelo Anthony, four-time WNBA champion Sue Bird, legendary jeweler Jason of Beverly Hills, and fashion designer Don C. For more than two centuries, Moët & Chandon has celebrated the greatness created … Continue reading “Moët & Chandon: Unites NBA All-star Team for greatness”

ESPN and Marvel debut NBA Special Edition

Viewers who tune in to watch tonight’s NBA match-up between the Golden State Warriors and the New Orleans Pelicans on ESPN2, ESPN+ and ESPN Deportes will enjoy an alternate presentation that can only be described as “super.” The special telecast, NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes, represents a groundbreaking collaboration between … Continue reading “ESPN and Marvel debut NBA Special Edition”

NBA honors the life and legacy of MLK

The NBA family tipped off league-wide efforts to honor the life and legacy of Dr. Martin Luther King Jr. Throughout the weekend, the league, teams, coaches and current and former players engaged in the national dialogue on race and equality on NBA’s platforms and encourage collective action in its communities nationwide. On Monday 18th January, … Continue reading “NBA honors the life and legacy of MLK”

Cashmere teams with NBA great Chris Webber for series

Cashmere Originals, the original content studio born out of the award-winning Cashmere Agency, has today announced its partnership with five-time NBA All-Star Chris Webber to develop and produce Fab Five.  Based on Webber’s upcoming autobiography, By God’s Grace, this scripted limited series will chart Webber’s upbringing in Detroit and the incredible story of the 1991 Michigan Wolverines, who garnered the moniker … Continue reading “Cashmere teams with NBA great Chris Webber for series”

Pence aide calls NBA Players boycott: “Silly,” “absurd”

Players across the NBA have been adamant that more needs to be done to effect social change after the recent police shooting of Jacob Blake in Kenosha, Wisconsin.  It began when The Milwaukee Bucks did not take the floor before the start of Game 5 against the Orlando Magic on Wednesday, an action they later stated was due to … Continue reading “Pence aide calls NBA Players boycott: “Silly,” “absurd””

NBA approves plan to return to complex season

The NBA board of governors have approved a 22-team format to restart the 2019-20 season in Orlando, Florida, the league announced. According to ESPN, the vote was 29-1, with the Portland Trail Blazers voting against. Under the plan, nine Eastern Conference teams and 13 Western Conference teams will play eight regular-season “seeding” games, a possible … Continue reading “NBA approves plan to return to complex season”

Former NBA Commissioner David Stern passes at 77

He oversaw the growth of the NBA from “just a league” into a global marketing juggernaut during his 30-year tenure. David Stern, the former commissioner of the National Basketball Association, died Wednesday. He was 77. According to a statement from the NBA, Stern died from a brain hemorrhage he suffered several weeks ago, according to the NBA. … Continue reading “Former NBA Commissioner David Stern passes at 77”

Cutters adds editor Devon Bradbury

Cutters Studios has announced the immediate addition of distinguished Editor Devon Bradbury to its roster for exclusive representation across the U.S.A. The announcement was made by Cutters New York Managing Director/Executive Producer Caitlin Grady. Originally from Southern California and deeply focused on editing since the age of 15, Bradbury is a Cinema and Television Arts … Continue reading “Cutters adds editor Devon Bradbury”

Biden pokes fun at his age during White House Correspondents’ Dinner

“I believe in the First Amendment — not just because my good friend Jimmy Madison wrote it.” That would be President Joe Biden having a little self-deprecating fun with his age at the always raucous White House Correspondents’ Association dinner. The annual black-tie function, known for its biting and relentless humor at Washington’s expense, took place … Continue reading “Biden pokes fun at his age during White House Correspondents’ Dinner”

27th annual Webby Award winners announced

The International Academy of Digital Arts & Sciences (IADAS) announced the Winners for the 27th Annual Webby Awards. Winners include companies, content and campaigns from Apple TV, Adobe’s, ESPN’s 30 for 30 Podcast, Headspace, Discord, Nike’s Just A/Run, Etsy, Disney’s TikTok, Pod Save America, Spotify’s Wrapped, Blokhaus, Mozilla’s IRL: AI in Real Life podcast, Verizon’s Halftime Show and Google Store; pop culture … Continue reading “27th annual Webby Award winners announced”

Nothin’ but net for Tracy Morgan and The Knicks

Once a staple of the NBA Playoffs, the last 10 years have not been very kind to the New York Knicks. Aside from being beaten 4-1 in the first round against the Atlanta Hawks in 2021, the Knicks have perennially missed the playoffs. Until now. New York is stoked. When the Knicks are in the … Continue reading “Nothin’ but net for Tracy Morgan and The Knicks”

Marriott Bonvoy inspires global travelers

Creative Content and Production company, SuperBloom House, has partnered with Marriott Bonvoy to create its latest campaign, “Roam Around the World.” Marriott Bonvoy was looking for a fresh approach to connect with a new audience and landed on a creator-led, social-first global campaign that taps into social media and social behaviors as the driving force … Continue reading “Marriott Bonvoy inspires global travelers”

Under Armour calls on athletes to protect the house

Do you remember Under Armour’s Protect This House battle chant that took sports culture by storm 20 years ago? Well, Protect This House is back, and spoiler alert (!)–it’s not going anywhere.  Twenty years after UA cemented the phrase into the global sports vernacular, the brand is resurrecting the iconic battle chant to connect with … Continue reading “Under Armour calls on athletes to protect the house”

Bayer speaks to sports fans’ hearts

In recognition of American Heart Month, Bayer is continuing its ongoing commitment to elevating awareness and education about heart health and risk factors for cardiovascular disease. Heart disease is the No. 1 cause of death in the U.S. for men and women and continues to increase, due in part to the often-invisible risk factors — 1 … Continue reading “Bayer speaks to sports fans’ hearts”

Toyota “Says So Much” in 2023 Crown campaign

Toyota invites drivers to stand out in the all-new 2023 Toyota Crown with the “Says So Much” campaign. The fully integrated campaign, created by Saatchi & Saatchi, conveys how great it feels to show off the jaw-dropping style and performance of Toyota’s all-new sedan. The campaign expresses the confidence that comes from driving the reimagined sedan … Continue reading “Toyota “Says So Much” in 2023 Crown campaign”

Apache tells stories of iconic athletes

In collaboration with HBO, our friends at Apache provided color & finishing for the inspiring stories of Major League Baseball icon Willie Mays and legendary Lakers Champion, Shaquille O’Neal. Say Hey, Willie Mays! debuted on HBO, while Shaq premiered on HBO Max, both late last year. Say Hey, Willie Mays! Directed by Nelson George, “Say Hey, Willie … Continue reading “Apache tells stories of iconic athletes”