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Columnist: Reel 360

Reel 360 is a national outlet that covers industry news in advertising, film, TV, streaming, social media, digital, production and entertainment. Not only do our writers cover these industries, they also play an active role in these industries.

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Garage Beer conjures ‘Garage Fear’ with horror legend, Tim Jacobus
  • Spooktober

Garage Beer conjures ‘Garage Fear’ with horror legend, Tim Jacobus

By Reel 360 Aug 17, 2025
Garage Beer, the crisp small-batch light beer that’s become a go-to for fans of “beer that just tastes like beer,” is crashing Halloween in a way no brewery has before. T...
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Terence Stamp, renowned for General Zod and cinematic legacy, dies at 87
  • In memoriam

Terence Stamp, renowned for General Zod and cinematic legacy, dies at 87

By Reel 360 Aug 17, 2025
Terence Stamp, the magnetic British actor who embodied the ferocious General Zod in Superman (1978) and Superman II (1980), has passed away at age 87. A figure of timeless grac...
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Taylor Sheridan, Paramount establish massive production hub in Texas
  • PRODUCTION CENTRAL

Taylor Sheridan, Paramount establish massive production hub in Texas

By Reel 360 Aug 15, 2025
Taylor Sheridan, the creative force behind Yellowstone, Tulsa King, and Landman, has teamed up with Paramount Television and real estate developer Hillwood ...
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Rap GOAT, LL CooL J,  set to host 2025 MTV VMAs
  • Music

Rap GOAT, LL CooL J, set to host 2025 MTV VMAs

By Reel 360 Aug 15, 2025
Hip-Hop legend and Rock & Roll Hall of Fame inductee LL CooL J is set to take center stage as the solo host of the 2025 MTV “VMAs,” airing live coast-to-coast from New ...
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Reese’s leans into Taylor Swift’s ‘Orange Era’
  • REEL RICHMOND

Reese’s leans into Taylor Swift’s ‘Orange Era’

By Reel 360 Aug 15, 2025
Reese’s has wasted no time capitalizing on one of the year’s most significant pop culture moments. Less than 24 hours after Taylor Swift's announcement of her upcoming albu...
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Steve Buscemi battles Telstra in retro-futuristic ‘Scamageddon’
  • International

Steve Buscemi battles Telstra in retro-futuristic ‘Scamageddon’

By Reel 360 Aug 15, 2025
Telstra’s latest campaign turns network security into an intergalactic showdown, starring none other than Steve Buscemi as a scheming alien overlord. The Reservoir Dogs and B...
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WGA West eyes next frontier: Creator Economy, YouTube, Vertical Dramas
  • UNION NEWS

WGA West eyes next frontier: Creator Economy, YouTube, Vertical Dramas

By Reel 360 Aug 15, 2025
The Writers Guild of America West (WGA) is looking beyond Hollywood’s soundstages — way beyond — toward the buzzing, bite-sized world of vertical dramas, YouTube content,...
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La-Z-Boy reclaims Sundays for National Lazy Day
  • REEL LA

La-Z-Boy reclaims Sundays for National Lazy Day

By Reel 360 Aug 14, 2025
On Sunday, August 10, La-Z-Boy leaned all the way back—literally—for #NationalLazyDay. The brand’s new Taking Back Sundays campaign is a love letter to leisure, reminding...
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Hinge launches second chapter of ‘It’s Funny We Met on Hinge’
  • REEL NEW YORK

Hinge launches second chapter of ‘It’s Funny We Met on Hinge’

By Reel 360 Aug 14, 2025
Hinge has dropped the second chapter of It’s Funny We Met on Hinge, a campaign spotlighting the surprising, often non-linear ways real couples meet and connect on the app. Th...
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Gracie Abrams wears custom GapStudio gown
  • REEL SAN FRANCISCO

Gracie Abrams wears custom GapStudio gown

By Reel 360 Aug 14, 2025
Singer-songwriter Gracie Abrams, one of the most compelling voices of her generation, took the stage at Outside Lands in a custom GapStudio gown designed by Zac Posen, Gap Inc....
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SCHROM x Yacht Club signs director Alex Grima
  • REEL MOVES/NEW YORK

SCHROM x Yacht Club signs director Alex Grima

By Reel 360 Aug 14, 2025
SCHROM x Yacht Club has added French director Alex Grima to its growing roster. Known for his artful, high-energy tabletop and food filmmaking, Grima brings a unique blend of t...
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GloRilla foes full-circle with Checkers & Rally’s in new campaign
  • REEL FLORIDA

GloRilla foes full-circle with Checkers & Rally’s in new campaign

By Reel 360 Aug 13, 2025
Grammy-nominated rapper GloRilla has gone from working the drive-thru to starring in the menu. The CMG artist is front and center in Checkers & Rally’s latest This Eats D...
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SixTwentySix taps director Gianluigi Carella
  • REEL MOVES/LA

SixTwentySix taps director Gianluigi Carella

By Reel 360 Aug 13, 2025
SixTwentySix has signed Gianluigi Carella, a filmmaker whose work merges high-fashion polish, adrenaline-charged pacing, and VFX-informed craft. The signing expands the company...
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Invisible Arts Music joins The Cre8tors roster
  • REEL MOVES/LA

Invisible Arts Music joins The Cre8tors roster

By Reel 360 Aug 12, 2025
Invisible Arts Music (IA), the bi-coastal, majority Black- and female-owned music house known for its award-winning work across film, TV, and advertising, has signed with The C...
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Mary Crosse and John Poliquin launch Fanfare
  • REEL MOVES/LA

Mary Crosse and John Poliquin launch Fanfare

By Reel 360 Aug 12, 2025
Two heavy hitters from opposite sides of the industry are joining forces to make production a celebration. Agency and production veteran Mary Crosse and award-winning director ...
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Billie goes full ’90s with hair-raising Chia Pet collab
  • REEL NEW YORK

Billie goes full ’90s with hair-raising Chia Pet collab

By Reel 360 Aug 12, 2025
First, it was scratch-and-sniff razors. Now, personal care brand Billie is tapping deep into ’90s nostalgia — and America’s willingness to laugh at itself — with a surp...
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American Eagle store traffic drops after Sydney Sweeney campaign
  • REEL BUSINESS

American Eagle store traffic drops after Sydney Sweeney campaign

By Reel 360 Aug 12, 2025
American Eagle rolled out its cheeky new campaign, “Sydney Sweeney Has Great Jeans”, on July 23. It sparked immediate attention: the pun on “genes” and “jeans,” p...
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CliqOnU takes NBA team spirit to your fingertips
  • SPORTS

CliqOnU takes NBA team spirit to your fingertips

By Reel 360 Aug 11, 2025
With tip-off only a couple of months away, California-based premium press-on nail brand CliqOnU has debuted the NBA Legacy Collection, bringing the energy of basketball’s mos...
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Tessa Ohlendorf is new North American President for Coegi
  • REEL MOVES/TORONTO

Tessa Ohlendorf is new North American President for Coegi

By Reel 360 Aug 11, 2025
True Independent Holdings (TIH) has named Tessa Ohlendorf as President, North America for Coegi, the digital media agency within TIH’s portfolio. In her new role, Ohlendorf w...
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Amazon Ads levels playing field for SMBs with new campaign
  • REEL NEW YORK

Amazon Ads levels playing field for SMBs with new campaign

By Reel 360 Aug 11, 2025
Entrepreneurship has always been about resourcefulness — turning limited resources into meaningful results. For today’s small and midsize businesses, that challenge is shar...
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