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Columnist: Reel 360

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From Sin City to Fabulous – Las Vegas introduces new campaign
  • REEL VEGAS

From Sin City to Fabulous – Las Vegas introduces new campaign

By Reel 360 Sep 5, 2025
Since 1959, the “Welcome to Fabulous Las Vegas” sign has greeted more than 1.5 billion visitors. What began as a roadside salutation has become a globally recognized motto...
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Timothée Chalamet leads high-octane story for Lucid Gravity
  • Reel Ad of the Week

Timothée Chalamet leads high-octane story for Lucid Gravity

By Reel 360 Sep 5, 2025
Lucid Group, Inc., maker of the world’s most advanced electric vehicles, today unveiled “Driven,” an adrenaline-fueled brand story headlined by Academy Award nominee Timo...
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Go Turds! DUDE Wipes sponsors Philadelphia Eagles’ “Tush Push”
  • SPORTS

Go Turds! DUDE Wipes sponsors Philadelphia Eagles’ “Tush Push”

By Reel 360 Sep 5, 2025
DUDE Wipes, the Shark Tank–backed flushable wipes brand known for viral, disruptive marketing, today announced an official sponsorship of the Philadelphia Eagles’ signature...
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Atlanta Mayor’s Office launches digital talk series for Fashion Week
  • REEL ATLANTA

Atlanta Mayor’s Office launches digital talk series for Fashion Week

By Reel 360 Sep 5, 2025
The City of Atlanta Mayor’s Office of Cultural Affairs (OCA) and Atlanta Fashion Week (ATLFW) today announced Independent, a new digital talk series celebrating Atlanta’s t...
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Katie + Co, AG Reps tapped to represent Thinking Machine
  • REEL MOVES/LA

Katie + Co, AG Reps tapped to represent Thinking Machine

By Reel 360 Sep 4, 2025
Thinking Machine, the comedy-centric commercial production company founded by the award-winning directing duo Docter Twins, has signed two new representation partners. On the W...
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Archer keeps it real with first-ever brand campaign
  • REEL LA

Archer keeps it real with first-ever brand campaign

By Reel 360 Sep 4, 2025
Archer, a leading clean-ingredient meat snack brand, is launching its first national brand campaign, “Stick to Real.” In a world that feels increasingly absurd—from overd...
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Wedding Crashers Vince Vaughn, Owen Wilson team with Xfinity
  • Reel Philly

Wedding Crashers Vince Vaughn, Owen Wilson team with Xfinity

By Reel 360 Sep 4, 2025
Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and debut Xfinity’s best destination ...
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NeueHouse, destination for creatives, to shut down and file for Chapter 7
  • REEL BUSINESS

NeueHouse, destination for creatives, to shut down and file for Chapter 7

By Reel 360 Sep 3, 2025
NeueHouse, the members club and co-working space known for hosting film and TV premieres, screenings, and industry conversations in Los Angeles and New York, is closing and pre...
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Farm Rich cooks up new campaign for football season
  • REEL ATLANTA

Farm Rich cooks up new campaign for football season

By Reel 360 Sep 2, 2025
Football season is heating up, and Farm Rich is bringing bold flavor and big personality to game day with its newest advertising campaign, “Now We’re Cookin’.” Inspired...
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HD announces new moves
  • REEL MOVES/MILWAUKEE

HD announces new moves

By Reel 360 Sep 2, 2025
Hanson Dodge (HD) announced two senior moves today. Agency veteran Katherine Schmidt has been promoted from Associate Creative Director to Creative Director, reporting to newly...
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The Gerety jury has spoken: here are the winners for the 2025 edition
  • Advertising Awards

The Gerety jury has spoken: here are the winners for the 2025 edition

By Reel 360 Sep 2, 2025
The Gerety jury has announced the winners for the 2025 edition. Dentsu Creative New York is the most awarded US agency. Additional US winners include VML New York, WEST BBDO, B...
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Weapons and Jaws bite into Labor Day Weekend Box Office
  • Film

Weapons and Jaws bite into Labor Day Weekend Box Office

By Reel 360 Sep 1, 2025
The summer box office is going out not with a bang but a whimper. For the fourth straight weekend, Warner Bros.’ horror film Weapons finished at number one with $10.2M across...
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Sabrina Carpenter’s Man’s Best Friend TikTok experience lands
  • Social Media

Sabrina Carpenter’s Man’s Best Friend TikTok experience lands

By Reel 360 Aug 31, 2025
TikTok is rolling out the carpet — pink and baby blue vinyl, of course — for pop powerhouse Sabrina Carpenter with the launch of an exclusive in-app experience celebrating ...
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Borderlands 4’s ‘Quit Earth’ campaign makes noise
  • REEL LA

Borderlands 4’s ‘Quit Earth’ campaign makes noise

By Reel 360 Aug 31, 2025
The Borderlands 4 “Quit Earth” campaign, dreamt up by Battery, has been making waves this week, thanks to a mysterious global rollout that had fans guessing right up until ...
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Luquire gets weird (and brilliant) with job posting
  • REEL NORTH CAROLINA

Luquire gets weird (and brilliant) with job posting

By Reel 360 Aug 30, 2025
When indie agency Luquire needed a junior art director, they could’ve done what every other shop does: post a dry listing full of clichés about “team players” and “col...
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Progressive brings back “The Backup” campaign
  • REEL BOSTON

Progressive brings back “The Backup” campaign

By Reel 360 Aug 30, 2025
Progressive Insurance is doubling down on its NFL tie-in, rolling out season two of its “The Backup” campaign — proof that sometimes in football, and in life, you need a ...
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BARK & Tombras unleash new dog-led platform
  • Reel Tennessee

BARK & Tombras unleash new dog-led platform

By Reel 360 Aug 28, 2025
BARK, the brand best known for making dogs (and their humans) happy, is taking a big leap into the food bowl. Partnering with Tombras, the company has launched “BARK in the B...
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Fanta brings Universal & Blumhouse horror icons to life
  • REEL ATLANTA

Fanta brings Universal & Blumhouse horror icons to life

By Reel 360 Aug 28, 2025
Halloween season just got a whole lot scarier – and sweeter. Fanta has teamed up with Universal Pictures and Blumhouse for a first-of-its-kind global partnership that unites ...
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TV Producers swarm over California Tax Credit
  • PRODUCTION CENTRAL

TV Producers swarm over California Tax Credit

By Reel 360 Aug 28, 2025
California is officially back in the production game. The state’s new budget has doubled its annual film and TV incentive program to $750 million, and the first wave of benef...
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Spike Lee leads the charge in NBA 2K26’s “House of 2K” trailer
  • Post

Spike Lee leads the charge in NBA 2K26’s “House of 2K” trailer

By Reel 360 Aug 28, 2025
Just days ahead of the September 5 release of NBA 2K26, fans got their first look at the House of 2K, a live-action trailer that’s as stylish and kinetic as the franchise its...
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