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Columnist: Reel 360

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Hello Sunshine, e.l.f. Beauty unveil new brand for Gen Z at Cannes
  • CANNES LIONS

Hello Sunshine, e.l.f. Beauty unveil new brand for Gen Z at Cannes

By Reel 360 Jun 6, 2025
In an era where Gen Z navigates relentless pressure, impossible beauty standards, and a media landscape that often fails to acknowledge them, joy may be the most radical for...
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Mark Wilson’s The Calling set for world premiere at Dances With Films
  • Indie Film

Mark Wilson’s The Calling set for world premiere at Dances With Films

By Reel 360 Jun 3, 2025
The Calling, the highly anticipated home-invasion thriller from director Mark Wilson, will make its world premiere at the 28th annual Dances With Films festival later this mont...
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Art inspires OUTFRONT and GLAAD’s Pride  campaign
  • REEL PRIDE

Art inspires OUTFRONT and GLAAD’s Pride campaign

By Reel 360 Jun 3, 2025
OUTFRONT Media has once again joined forces with GLAAD to mark Pride Month 2025 with a nationwide campaign titled “One Story. One Future.” The campaign invites LGBTQ+ peopl...
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CELSIUS launches first brand platform with Anomaly, Live. Fit. Go.
  • REEL NEW YORK

CELSIUS launches first brand platform with Anomaly, Live. Fit. Go.

By Reel 360 Jun 3, 2025
CELSIUS, the zero-sugar energy drink built for those who never slow down, has just unveiled its first official brand platform, LIVE.FIT.GO., created in partnership with its new...
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U.S. Bank and Supergood evolve “The Power of Us” with AI
  • REEL NEW YORK

U.S. Bank and Supergood evolve “The Power of Us” with AI

Jun 3, 2025
Following the breakout success of its “Power of Us” platform in 2024, U.S. Bank is deepening its commitment to customer-centric storytelling with a new evolution of the cam...
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Ally Financial and Anomaly help Millennials “Graduate Financially”
  • REEL NEW YORK

Ally Financial and Anomaly help Millennials “Graduate Financially”

By Reel 360 Jun 3, 2025
Millennials might’ve left behind mustache memes, shutter shades, and the Harlem Shake—but many are still clinging to one early-2010s relic: their first bank account. Accord...
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The final game is on in ‘Squid Game’ Season 3 trailer
  • Trailers

The final game is on in ‘Squid Game’ Season 3 trailer

By Reel 360 Jun 2, 2025
Red light. Green light. One final chance. The final game is on — and it’s going to be a bloodbath. Welcome to Squid Game: Season 3. The final season. Netflix just droppe...
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Box Office: Lilo & Stitch and Mission: Impossible hold strong
  • Film

Box Office: Lilo & Stitch and Mission: Impossible hold strong

By Reel 360 Jun 1, 2025
Disney’s live-action reimagining of Lilo & Stitch continues to ride a big wave, topping the charts again with $63.0M in its second weekend — a 57% drop from its record-...
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Emmy-winning actress Loretta Swit of M*A*S*H* dies at 87
  • In memoriam

Emmy-winning actress Loretta Swit of M*A*S*H* dies at 87

By Reel 360 May 30, 2025
Loretta Swit, the Emmy-winning actress best known for her portrayal of Major Margaret "Hot Lips" Houlihan on the acclaimed television series M*A*S*H*, passed away on May 30, 20...
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Ela Road Films claims Platinum at 2025 Vega Digital Awards
  • Advertising Awards

Ela Road Films claims Platinum at 2025 Vega Digital Awards

By Reel 360 May 30, 2025
The Vega Digital Awards have announced the Season 1 winners for 2025, commemorating its 10th anniversary with a record-setting season. With over 1,000 entries submitted from 26...
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LIA names Sandi Preston and Judy John as 2025 Jury Presidents
  • Advertising Awards

LIA names Sandi Preston and Judy John as 2025 Jury Presidents

By Reel 360 May 30, 2025
The London International Awards (LIA) continues its legacy of recognizing the best in global creativity by unveiling the 2025 Jury Presidents for two of its key categories: Cre...
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D&AD announces 2025 Pencil winners
  • Advertising Awards

D&AD announces 2025 Pencil winners

By Reel 360 May 30, 2025
Creativity took center stage last night at London’s Southbank Centre as the 63rd Annual D&AD Awards crowned its 2025 Pencil winners. Among a record-breaking 30,000+ submi...
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Former Empire star’s film hit by IATSE strike over contract
  • UNION NEWS

Former Empire star’s film hit by IATSE strike over contract

By Reel 360 May 30, 2025
Production on Cipher, an upcoming indie thriller starring former Empire lead Terrence Howard and Joel David Moore, has come to a halt as crew members began picketing this week ...
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Dr. Squatch invites us to take a shower with Sydney Sweeney
  • REEL LA

Dr. Squatch invites us to take a shower with Sydney Sweeney

By Reel 360 May 29, 2025
Sydney Sweeney is turning internet obsession into product innovation—literally. The Euphoria star has teamed up once again with natural soap brand Dr. Squatch, but this time,...
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Entropico’s Paxi & Cem bring comedy to Mountain Dew
  • REEL LA

Entropico’s Paxi & Cem bring comedy to Mountain Dew

By Reel 360 May 29, 2025
Entropico comedy directors Paxi & Cem have reunited with VaynerMedia and Mountain Dew to follow up last year’s faux movie trailer collaboration, with an unhinged new ...
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Morgan & Morgan leans into funny for new campaign
  • REEL NEW YORK

Morgan & Morgan leans into funny for new campaign

By Reel 360 May 29, 2025
Morgan & Morgan, the country’s largest injury law firm, is back with a new national campaign that takes a lighter, sharper approach to legal advertising. Titled “There...
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NBA and Translation tap into “Unforgettable” moments
  • SPORTS

NBA and Translation tap into “Unforgettable” moments

By Reel 360 May 29, 2025
The NBA is pulling on fans’ heartstrings in the lead-up to the 2025 Finals, teaming up with agency Translation to deliver a heartfelt campaign steeped in memories, legendary ...
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David Droga steps down as CEO of Accenture Song
  • REEL MOVES/NEW YORK

David Droga steps down as CEO of Accenture Song

By Reel 360 May 28, 2025
One of the advertising industry's most celebrated figures is taking a step back. David Droga, CEO of Accenture Song and the creative force behind some of the most iconic campai...
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Ted Danson stars in new Consumer Cellular campaign
  • REEL NASHVILLE

Ted Danson stars in new Consumer Cellular campaign

By Reel 360 May 28, 2025
Consumer Cellular is dialing up the savings—and the charm—with a brand-new campaign starring the always-affable Ted Danson and golf legend Fred Couples. Created in partners...
More »
Imaginary Forces sends Marvel logo into The Void for Thunderbolts*
  • Post

Imaginary Forces sends Marvel logo into The Void for Thunderbolts*

By Reel 360 May 28, 2025
In a new take on one of the most recognizable intros in modern cinema, Emmy-winning creative studio Imaginary Forces reimagined Marvel Studios' logo for the release of Thunderb...
More »

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