One of the more positive aspects of having to quarantine during the novel coronavirus COVID-19 pandemic, is that we have been able to spend quality time with those closest to us. “The great meal,” the latest Coca-Cola anthem film that launches its new food communication platform, “Together tastes better.” Especially with Coke.
Created by Anomaly and directed Somesuch’s Kim Gehrig, the spot was filmed remotely during the lockdown, showcasing real families, couples, and roommates cooking and eating their own food. A voice-over begins, “The day the world stopped, was the day we found where to go. Lost together. We discovered ourselves again. And we realized the things that mattered, deserved time…” Watch below:
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It is currently running in the US. Coke plans to roll the campaign out to dozens of countries in the next weeks and months.
CREDITS:
CLIENT: The Coca-Cola Company
- Group Director Social Center & Prod IMC: Sarah Traverso
- Integrated Marketing Comms Director: Guillermo Gimenez-Brotons
- Coke IMC Director: Russ Mischner
- VP Coke Trademark: Jaideep Kibe
- Coke Brand Director: Erica Tuggle
- IMC, Sr Producer: Rebecca Smith IMC,
- Sr Producer: Jennifer Kramer
AGENCY: Anomaly
- Creative Directors: Carlos Alija, Laura Sampedro
- Creative Director: Dan Shapiro
- Associate Creative Director: Harry Neville-Towle
- Executive Producer: Jenn Pennington
- Account Director: Alyssa Tacopino
- Business Affairs Manager: Bianca Lauria
PRODUCTION COMPANY: Somesuch
- Director: Kim Gehrig
- Executive Producer: Nicky Barnes
- Head of Production: Michelle Stark
- Producer: Lee Groombridge
- Production Supervisor: Luke Thornton
- Director’s Assistant: Steve Shaw
- Global DOP: James Laxton
- Global Food Stylist: Katie Giovani
SOURCE: The Drum
