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Harder to kill than a cockroach – TikTok is back
  • Social Media

Harder to kill than a cockroach – TikTok is back

By Reel 360 Jan 19, 2025
In a whirlwind turn of events, TikTok is back up and running for its 170 million U.S. users after President-elect Donald Trump decided to extend the deadline for its ban. The a...
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TikTok officially ceases operations
  • Social Media

TikTok officially ceases operations

By Reel 360 Jan 19, 2025
In a landmark move, TikTok officially ceased operations in the United States on January 19, 2025. This shutdown follows a unanimous decision by the U.S. Supreme Court to uphold...
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Glad, TLC co-founder T-Boz bring 90’s nostalgia to cleaning
  • Social Media

Glad, TLC co-founder T-Boz bring 90’s nostalgia to cleaning

By Reel 360 Jul 25, 2024
Glad has partnered with Tionne Watkins, better known as T-Boz from the iconic 90s girl group TLC, to spotlight the unique connection between scent and nostalgia. This collab...
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White Claw launches new Tequila Smash
  • Social Media

White Claw launches new Tequila Smash

By Reel 360 Jul 25, 2024
To celebrate National Tequila Day, White Claw has unveiled its latest addition to the brand's Spirits portfolio: Tequila Smash, a sensationally delicious cocktail that combines...
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“Hawk Tuah” girl Hailey Welch is blowing up
  • Social Media

“Hawk Tuah” girl Hailey Welch is blowing up

By Reel 360 Jul 2, 2024
Okay maybe a poor choice of words in the headline, but one cannot argue that there is a ton of buzz surrounding Hailey Welch, the internet sensation known for her viral "Hawk T...
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Barbaras Rhabarberbar song and dance has taken over TikTok
  • Social Media

Barbaras Rhabarberbar song and dance has taken over TikTok

By Reel 360 Jun 6, 2024
Here's a TikTok trend even our publisher Barbara Roche could get behind. The Barbara’s Rhubarb Bar song revolves around a catchy German tongue twister turned rap song that ha...
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Anitta partners with Bodyarmor Flash I.V. for social campaign
  • Social Media

Anitta partners with Bodyarmor Flash I.V. for social campaign

By Reel 360 May 14, 2024
Bodyarmor Flash I.V. has launched its first-ever social campaign featuring international superstar and newly announced partner, Anitta. The campaign provides fans and consu...
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House passes bill to force TikTok sale from Chinese owner
  • Social Media

House passes bill to force TikTok sale from Chinese owner

By Reel 360 Mar 13, 2024
In a significant move, the House of Representatives has passed a bipartisan bill aimed at compelling TikTok's Chinese owner to sell the popular video app or risk being banned i...
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Cheryl Lynn’s 80s hit Encore has chokehold on Baltimore Ravens fans
  • Social Media

Cheryl Lynn’s 80s hit Encore has chokehold on Baltimore Ravens fans

By Reel 360 Feb 2, 2024
Welp, The Baltimore Ravens' shot at the Super Bowl may be gone after losing to the Kansas City Chiefs last weekend. However, one thing that did experience a win is the hit R&am...
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Brands pull advertising from X over Musk’s antisemitic posts
  • Social Media

Brands pull advertising from X over Musk’s antisemitic posts

By Reel 360 Nov 17, 2023
Lionsgate Entertainment Corp. has joined the growing list of companies suspending advertising on X (formerly Twitter) due to Elon Musk's recent antisemitic posts. The ...
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Little Caesars burns up TikTok in new campaign
  • Social Media

Little Caesars burns up TikTok in new campaign

By Reel 360 Nov 16, 2023
McKinney, the creative agency behind Little Caesars' recent 'Burn The Burns' TikTok campaign, has set the digital world ablaze with its innovative approach. The campai...
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Black Creators deliver more media value for brands
  • Social Media

Black Creators deliver more media value for brands

By Reel 360 Jun 13, 2023
The Creator Economy is an increasingly powerful force in the ever-shifting shape of consumer behavior and advertisers have made significant strides in harnessing the Creatorâ€...
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Roast Day is here for Wendy’s on TikTok
  • Social Media

Roast Day is here for Wendy’s on TikTok

By Reel 360 Apr 13, 2023
Roast Day 2023 is here, and Wendy's is shaking things up with a fresh – just like our burgers – approach. This year, the iconic 'brand-fluencer' is reimagining Roast ...
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Drizly teams with Jenny Slate, Joel McHale and Loni Love
  • Social Media

Drizly teams with Jenny Slate, Joel McHale and Loni Love

By Reel 360 Dec 6, 2022
Not all gifts are created equal… and some shouldn't be given at all. Drizly, an Uber Company and a leading beverage alcohol e-commerce shop, is inspiring better gift-givin...
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Ally Financial teams with Anomaly for lyrical campaign
  • Social Media

Ally Financial teams with Anomaly for lyrical campaign

By Reel 360 Dec 5, 2022
Ally Financial has dropped a new multimedia campaign from its agency of record Anomaly that creates a better way to educate, demonstrating the power of getting smart about mone...
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Twitterverse reacts to She-Hulk finale
  • Social Media

Twitterverse reacts to She-Hulk finale

By Reel 360 Oct 14, 2022
Warning! This article contains spoilers for the season finale of She-Hulk: Attorney at Law!  The season finale of She-Hulk: Attorney at Law just dropped on Disney+ and ...
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Harvest Snaps launch music-driven TikTok experience
  • Social Media

Harvest Snaps launch music-driven TikTok experience

By Reel 360 Aug 26, 2022
Harvest Snaps, the original plant-based snack and flagship brand of Calbee America, Inc., and digital creative agency of record Cutwater, with offices in San Francisco and New ...
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About Damn Time! Watch the newest TikTok dance challenge
  • Social Media

About Damn Time! Watch the newest TikTok dance challenge

By Colin Costello May 27, 2022
Nothing gets The Reel 360 News Team up and moving like a crazy dance trend. And we legit have one. It's about damn time, Lizzo! If you don't know what we're talking about, l...
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Influencer Rickey Thompson takes a brow in new Benefit Cosmetics campaign
  • Social Media

Influencer Rickey Thompson takes a brow in new Benefit Cosmetics campaign

By Reel 360 Mar 31, 2022
Film and branded content studio Bindery is behind a magical new campaign for Benefit Cosmetics US. Starring actor, comedian and social media personality Rickey Thompson, “Bro...
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All-new 2023 Mazda CX-50 brings new meaning to “Streaming”
  • Social Media

All-new 2023 Mazda CX-50 brings new meaning to “Streaming”

By Reel 360 Mar 31, 2022
For the first-ever Mazda CX-50, a vehicle created with a reverence for nature in mind, Mazda engaged their audience in the most unexpected way – without showing or talking ab...
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