Bodyarmor Flash I.V. has launched its first-ever social campaign featuring international superstar and newly announced partner, Anitta.
The campaign provides fans and consumers with an inside look at Anitta’s dynamic and fast-paced life. Known for her intense performance schedule and rigorous preparation, Anitta depends on Bodyarmor Flash I.V. for rapid rehydration to keep up with her demanding lifestyle. This partnership comes just in time for her highly anticipated North American tour, the Baile Funk Experience.
The new social spot showcases how Anitta integrates Bodyarmor Flash I.V. into her routine to stay hydrated and energized. The campaign, created by Droga5, aims to reach new audiences seeking the benefits of quick rehydration, offering Bodyarmor’s premium hydration enhanced with extra electrolytes and vitamins for immune support. Watch below:
REELated:
As part of this collaboration, Bodyarmor Flash I.V. will sponsor and provide hydration for the Baile Funk Experience tour, with activations in key cities such as Los Angeles, Miami, New York, and Boston. The 20+ date tour kicks off in Mexico City, Mexico, and features intimate venues that bring the authentic Brazilian funk party experience to fans worldwide.
“We are thrilled to partner with Anitta, a global icon who perfectly embodies the energy and spirit of Bodyarmor Flash I.V.,” said a spokesperson. “Her commitment to maintaining peak performance aligns seamlessly with our mission to provide superior hydration for those leading active lifestyles.”
Fans can look forward to experiencing the fusion of Anitta’s vibrant performances and Bodyarmor Flash I.V.’s premium hydration as they join her on this unique musical journey.
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