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Yellowjackets meets Survivor in Paramount+ campaign
  • REEL NEW YORK

Yellowjackets meets Survivor in Paramount+ campaign

By Reel 360 Mar 21, 2025
Paramount+ is kicking off its latest brand campaign, "Find Your Mountain on Paramount+," with a star-studded new ad spot that brings the cast of Yellowjackets face-to-face with...
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Ramy Youssef directs Cash App’s “Cash In” campaign
  • REEL NEW YORK

Ramy Youssef directs Cash App’s “Cash In” campaign

By Reel 360 Mar 17, 2025
Let’s be honest—traditional finance doesn’t always fit today’s ambitions. That’s where Cash App steps in. To prove that managing money can be smarter, easier, and eve...
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Visa’s “Typewriter” film champions everyday progress
  • REEL NEW YORK

Visa’s “Typewriter” film champions everyday progress

By Reel 360 Mar 17, 2025
Films do more than tell stories—they create experiences. And for decades, Visa’s iconic tagline "Everywhere You Want To Be" has embodied the company’s mission to uplift e...
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Priceline puts March Madness spin on doomscrolling
  • REEL NEW YORK

Priceline puts March Madness spin on doomscrolling

By Reel 360 Mar 11, 2025
With March Madness in full swing, Priceline is launching a new campaign designed to get Gen Zers to stop doomscrolling on their phones and start dreamscrolling for dream vacati...
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Buffalo Wild Wings introduces “B-Dubs Vision Goggles” for March Madness
  • REEL NEW YORK

Buffalo Wild Wings introduces “B-Dubs Vision Goggles” for March Madness

By Reel 360 Mar 10, 2025
March Madness is here, and for basketball fans, that means keeping up with every game, every buzzer-beater, and every shocking upset. Missing a moment isn’t an option—espec...
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Kim Kardashian’s SKIMS blows up Times Square
  • REEL NEW YORK

Kim Kardashian’s SKIMS blows up Times Square

By Colin Costello Mar 7, 2025
New Yorkers are used to big things—big lights, big crowds, and now, a big a$$ Kim Kardashian floating above them. Not since an alien mothership parked itself over the city in...
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Parker Posey brings confidence to Gap spring campaign
  • REEL NEW YORK

Parker Posey brings confidence to Gap spring campaign

By Reel 360 Mar 7, 2025
This spring, Gap is embracing the power of comfort with its new Feels Like Gap campaign, celebrating effortless self-expression through movement, music, and a collection of sof...
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Gap and Harlem’s Fashion Row highlights Black designers
  • REEL NEW YORK

Gap and Harlem’s Fashion Row highlights Black designers

By Reel 360 Feb 12, 2025
In celebration of Black History Month, Gap and Harlem’s Fashion Row (HFR) have teamed up to release a 16-piece, limited-edition collection that showcases the work of six Blac...
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Kiehl’s goes into hairy territory to promote body positivity
  • REEL NEW YORK

Kiehl’s goes into hairy territory to promote body positivity

By Reel 360 Jan 24, 2025
Skincare leader Kiehl's has taken its commitment to body positivity a step further by breaking societal taboos with the launch of "Pubic Display Type." This groundbreaking font...
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Apple TV+ Brings ‘Severance’ to life at Grand Central Station
  • REEL NEW YORK

Apple TV+ Brings ‘Severance’ to life at Grand Central Station

By Reel 360 Jan 19, 2025
Talk about getting a show on track. Sorry couldn't resist the pun. On January 14th, New York City commuters were greeted by an unusual spectacle at Grand Central Station’s Va...
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Dove Men+Care has Marshawn Lynch smelling great everywhere
  • REEL NEW YORK

Dove Men+Care has Marshawn Lynch smelling great everywhere

By Reel 360 Jan 14, 2025
Marshall Lynch does not stink. On the field. Off the field, he is good to go. Why? Dove Men+Care and Rethink New York have launched a new campaign emphasizing the versatility o...
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ZUGU address digital lives after they end in new campaign
  • REEL NEW YORK

ZUGU address digital lives after they end in new campaign

By Reel 360 Jan 12, 2025
Millions of people share an unspoken modern anxiety: what happens to their private digital lives after they’re gone? ZUGU, the premium iPad case brand, has teamed up with cre...
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Disney short debuts new verse to It’s a Small World
  • REEL NEW YORK

Disney short debuts new verse to It’s a Small World

By Reel 360 Dec 5, 2024
The Walt Disney Company has unveiled The Last Verse, a heartfelt short film celebrating the legendary songwriting duo Richard and Robert Sherman and their enduring contribution...
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New AI-animated campaign targets book bans
  • REEL NEW YORK

New AI-animated campaign targets book bans

By Reel 360 Nov 10, 2024
ROOF Studio has teamed up with the National Coalition Against Censorship (NCAC) and INNOCEAN USA for “Villains Against Evil,” a dynamic campaign aiming to highlight the dan...
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Frankie Muniz celebrates not being in the middle in Spirit Airlines new campaign
  • REEL NEW YORK

Frankie Muniz celebrates not being in the middle in Spirit Airlines new campaign

By Reel 360 Oct 24, 2024
Spirit Airlines has tapped actor Frankie Muniz, best known for his role in the early 2000s sitcom Malcolm in the Middle, to promote its new "Go Comfy" travel option. Muniz ...
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Keurig and Kendrick decide to brew + chill at home
  • REEL NEW YORK

Keurig and Kendrick decide to brew + chill at home

By Colin Costello Oct 23, 2024
Keurig has partnered with Academy Award-nominated actress Anna Kendrick to launch the playful Brew It All campaign, highlighting the ease of enjoying iced coffee at home with K...
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Huh? Sour Patch Kids translate corporate lingo for Gen-Z
  • REEL NEW YORK

Huh? Sour Patch Kids translate corporate lingo for Gen-Z

By Reel 360 Sep 27, 2024
Mondelez has launched a clever new retail media activation, building on its track record of successful campaigns like OreoCodes, Oreo Calls, and Oreo Menus. This time, the spot...
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New York Bodegas come to life in New York Lottery campaign
  • REEL NEW YORK

New York Bodegas come to life in New York Lottery campaign

By Reel 360 Sep 19, 2024
For September, the New York Lottery has launched GRANDE, two new Scratch-Off Games with the chance to win up to $3,000,000 in cash prizes. In addition to the massive cash oppor...
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American Family Insurance launches campaign for Hispanic Heritage Month
  • REEL NEW YORK

American Family Insurance launches campaign for Hispanic Heritage Month

By Reel 360 Sep 18, 2024
American Family Insurance has debuted the latest installment in its widely acclaimed "Life’s Better" campaign. Titled "Blackout," the new commercial is released in alignm...
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Maybelline reintroduces iconic concealer at Emmys
  • REEL NEW YORK

Maybelline reintroduces iconic concealer at Emmys

By Reel 360 Sep 17, 2024
During the 2024 Emmy Awards, Maybelline New York made a dramatic statement by launching its new campaign, Only Icons, to reintroduce the iconic Instant Eraser Concealer. In...
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