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Gap and BÉIS launch limited-edition travel collection
  • REEL NEW YORK

Gap and BÉIS launch limited-edition travel collection

By Reel 360 Aug 4, 2025
Gap is teaming up with BÉIS, the travel and lifestyle brand founded by actress and entrepreneur Shay Mitchell, for a 26-piece limited-edition capsule built for people on the m...
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Doritos gets “Swicy” with Walton Goggins in spicy short film
  • REEL NEW YORK

Doritos gets “Swicy” with Walton Goggins in spicy short film

By Colin Costello Jul 30, 2025
Doritos has officially entered its risqué era with a bit of help from Walton Goggins—man of the moment, king of chaos, and now… a “Spicy, but Not Too Spicy Plumber.” ...
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New Listerine campaign with Cynthia Erivo is wicked good
  • REEL NEW YORK

New Listerine campaign with Cynthia Erivo is wicked good

By Reel 360 Jul 30, 2025
In a world where self-care now includes gut flora, daily journaling, and skincare routines with more steps than a Broadway choreography, Cynthia Erivo is reminding us of someth...
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Not quite ripe: Fiverr’s singing Avocado skewers “Vibe Coding”
  • REEL NEW YORK

Not quite ripe: Fiverr’s singing Avocado skewers “Vibe Coding”

By Reel 360 Jul 29, 2025
Fiverr's latest brand campaign might just have you questioning your favorite fruit—and your faith in AI. In a cheeky spoof of the 1980s power ballad “Nothing’s Gonna Stop...
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Gift of Life, DOUBLEMINT, and Labcorp launch Hero Gum
  • REEL NEW YORK

Gift of Life, DOUBLEMINT, and Labcorp launch Hero Gum

By Reel 360 Jul 25, 2025
The marrow donor registry just got its most refreshing upgrade yet — and it tastes like mint. In a bold new initiative that combines science, sweetness, and social good, Gift...
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Ad Council, NHTSA target buzzed driving in new PSA
  • REEL NEW YORK

Ad Council, NHTSA target buzzed driving in new PSA

By Reel 360 Jul 7, 2025
With summer driving season in full swing—and the most dangerous months for alcohol-impaired crashes underway, the Ad Council and the National Highway Traffic Safety Administr...
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SmartLess Guys try to launch a mobile service
  • REEL NEW YORK

SmartLess Guys try to launch a mobile service

By Reel 360 Jun 13, 2025
What happens when the SmartLess trio decides to launch a mobile phone service? Exactly what you think would happen — Jason Bateman deadpans, Will Arnett drops sarcasm like co...
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Topgolf swings big with Marvel Fantastic Four crossover
  • REEL NEW YORK

Topgolf swings big with Marvel Fantastic Four crossover

By Reel 360 Jun 13, 2025
In a summer advertising landscape filled with safe swings and soft pitches, the new campaign from Topgolf confidently steps up and smacks one into orbit. Created by Anomaly,...
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Samsung and Doechii get swampy with S25 launch
  • REEL NEW YORK

Samsung and Doechii get swampy with S25 launch

By Reel 360 Jun 6, 2025
To introduce the Galaxy S25 Edge, Samsung teamed up with genre-defying music artist Doechii for a campaign equal parts surreal, stylish, and swampy. The crown jewel: a VIP conc...
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CELSIUS launches first brand platform with Anomaly, Live. Fit. Go.
  • REEL NEW YORK

CELSIUS launches first brand platform with Anomaly, Live. Fit. Go.

By Reel 360 Jun 3, 2025
CELSIUS, the zero-sugar energy drink built for those who never slow down, has just unveiled its first official brand platform, LIVE.FIT.GO., created in partnership with its new...
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U.S. Bank and Supergood evolve “The Power of Us” with AI
  • REEL NEW YORK

U.S. Bank and Supergood evolve “The Power of Us” with AI

Jun 3, 2025
Following the breakout success of its “Power of Us” platform in 2024, U.S. Bank is deepening its commitment to customer-centric storytelling with a new evolution of the cam...
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Ally Financial and Anomaly help Millennials “Graduate Financially”
  • REEL NEW YORK

Ally Financial and Anomaly help Millennials “Graduate Financially”

By Reel 360 Jun 3, 2025
Millennials might’ve left behind mustache memes, shutter shades, and the Harlem Shake—but many are still clinging to one early-2010s relic: their first bank account. Accord...
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Morgan & Morgan leans into funny for new campaign
  • REEL NEW YORK

Morgan & Morgan leans into funny for new campaign

By Reel 360 May 29, 2025
Morgan & Morgan, the country’s largest injury law firm, is back with a new national campaign that takes a lighter, sharper approach to legal advertising. Titled “There...
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U.S. Navy shines light on elite roles in new campaign
  • REEL NEW YORK

U.S. Navy shines light on elite roles in new campaign

By Reel 360 May 27, 2025
When the phrase “Navy Special Operations” comes up, most minds jump immediately to the legendary SEALs. But the U.S. Navy wants America—and especially its next generation...
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American Family Insurance expands “Life’s Better” campaign
  • REEL NEW YORK

American Family Insurance expands “Life’s Better” campaign

By Reel 360 May 27, 2025
American Family Insurance is continuing to champion dreamers with the latest iteration of its successful “Life’s Better” campaign, launched this month. Centered around th...
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Tasty! Pepsi is crashing Summer BBQs
  • REEL NEW YORK

Tasty! Pepsi is crashing Summer BBQs

By Reel 360 May 16, 2025
Hawaiian shirts. Hot grills. Ice-cold cola. This summer, Pepsi is flipping the script on cookout culture with a bold mission: remind everyone that BBQ tastes better with the po...
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Child Rescue Coalition unveils chilling campaign from D&G
  • REEL NEW YORK

Child Rescue Coalition unveils chilling campaign from D&G

By Reel 360 Apr 16, 2025
In a sobering response to the alarming rise in online child exploitation, the Child Rescue Coalition (CRC) has launched a chilling new awareness campaign, from David&Goliat...
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Nuveen wants us to “Invest Like the Future is Watching”
  • REEL NEW YORK

Nuveen wants us to “Invest Like the Future is Watching”

By Reel 360 Apr 15, 2025
To align its evolving identity with a purpose-driven vision, Nuveen, the global investment manager of TIAA, has launched a new brand platform titled “Invest Like the Future i...
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It’s Clashmania as WWE superstars invade Clash of Clans
  • REEL NEW YORK

It’s Clashmania as WWE superstars invade Clash of Clans

By Reel 360 Apr 13, 2025
Just in time for WrestleMania 41, WWE and Supercell’s Clash of Clans are joining forces for a power-packed crossover campaign that’s dropping bodies—and Easter eggs—thr...
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Red’s Burritos gets steamy with lingerie for air fryers
  • REEL NEW YORK

Red’s Burritos gets steamy with lingerie for air fryers

By Reel 360 Apr 4, 2025
Who says burritos can’t be sexy? To celebrate National Burrito Day, Red’s All Natural just dropped the hottest campaign of the year—literally. Teaming up with lingerie br...
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