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Apple, IKEA, and Doechii take top honors at 2025 AICP Awards
  • AICP

Apple, IKEA, and Doechii take top honors at 2025 AICP Awards

By Reel 360 Jun 6, 2025
The stars of the ad world aligned last night at New York’s Museum of Modern Art (MoMA) as the 2025 AICP Awards wrapped with a gala screening and celebration. The event marked...
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Samsung and Doechii get swampy with S25 launch
  • REEL NEW YORK

Samsung and Doechii get swampy with S25 launch

By Reel 360 Jun 6, 2025
To introduce the Galaxy S25 Edge, Samsung teamed up with genre-defying music artist Doechii for a campaign equal parts surreal, stylish, and swampy. The crown jewel: a VIP conc...
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SKIMS drops pierced nipple bra because… of course it does
  • REEL LA

SKIMS drops pierced nipple bra because… of course it does

By Reel 360 Jun 6, 2025
Kim Kardashian’s SKIMS has done it again—blending viral provocation with retail precision in the brand’s latest drop: the Ultimate Pierced Nipple Bra. Retailing at $74, t...
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CELSIUS launches first brand platform with Anomaly, Live. Fit. Go.
  • REEL NEW YORK

CELSIUS launches first brand platform with Anomaly, Live. Fit. Go.

By Reel 360 Jun 3, 2025
CELSIUS, the zero-sugar energy drink built for those who never slow down, has just unveiled its first official brand platform, LIVE.FIT.GO., created in partnership with its new...
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U.S. Bank and Supergood evolve “The Power of Us” with AI
  • REEL NEW YORK

U.S. Bank and Supergood evolve “The Power of Us” with AI

Jun 3, 2025
Following the breakout success of its “Power of Us” platform in 2024, U.S. Bank is deepening its commitment to customer-centric storytelling with a new evolution of the cam...
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Ally Financial and Anomaly help Millennials “Graduate Financially”
  • REEL NEW YORK

Ally Financial and Anomaly help Millennials “Graduate Financially”

By Reel 360 Jun 3, 2025
Millennials might’ve left behind mustache memes, shutter shades, and the Harlem Shake—but many are still clinging to one early-2010s relic: their first bank account. Accord...
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Coca-Cola encourages Gen Z to unplug and enjoy life… IRL
  • Reel Ad of the Week

Coca-Cola encourages Gen Z to unplug and enjoy life… IRL

By Colin Costello May 30, 2025
In an age where screen time often overshadows real time, Coca‑Cola is making a move to bring Gen Z back to the present, one ice-cold sip at a time. The brand’s latest globa...
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Dr. Squatch invites us to take a shower with Sydney Sweeney
  • REEL LA

Dr. Squatch invites us to take a shower with Sydney Sweeney

By Reel 360 May 29, 2025
Sydney Sweeney is turning internet obsession into product innovation—literally. The Euphoria star has teamed up once again with natural soap brand Dr. Squatch, but this time,...
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Entropico’s Paxi & Cem bring comedy to Mountain Dew
  • REEL LA

Entropico’s Paxi & Cem bring comedy to Mountain Dew

By Reel 360 May 29, 2025
Entropico comedy directors Paxi & Cem have reunited with VaynerMedia and Mountain Dew to follow up last year’s faux movie trailer collaboration, with an unhinged new ...
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Morgan & Morgan leans into funny for new campaign
  • REEL NEW YORK

Morgan & Morgan leans into funny for new campaign

By Reel 360 May 29, 2025
Morgan & Morgan, the country’s largest injury law firm, is back with a new national campaign that takes a lighter, sharper approach to legal advertising. Titled “There...
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Progressive brings back the “Monster To-Do List”
  • REEL BOSTON

Progressive brings back the “Monster To-Do List”

By Reel 360 May 27, 2025
This summer, Progressive is back with a larger-than-life reminder for small business owners: getting a commercial auto insurance quote doesn’t have to be another monstrous ta...
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U.S. Navy shines light on elite roles in new campaign
  • REEL NEW YORK

U.S. Navy shines light on elite roles in new campaign

By Reel 360 May 27, 2025
When the phrase “Navy Special Operations” comes up, most minds jump immediately to the legendary SEALs. But the U.S. Navy wants America—and especially its next generation...
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American Family Insurance expands “Life’s Better” campaign
  • REEL NEW YORK

American Family Insurance expands “Life’s Better” campaign

By Reel 360 May 27, 2025
American Family Insurance is continuing to champion dreamers with the latest iteration of its successful “Life’s Better” campaign, launched this month. Centered around th...
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Tasty! Pepsi is crashing Summer BBQs
  • REEL NEW YORK

Tasty! Pepsi is crashing Summer BBQs

By Reel 360 May 16, 2025
Hawaiian shirts. Hot grills. Ice-cold cola. This summer, Pepsi is flipping the script on cookout culture with a bold mission: remind everyone that BBQ tastes better with the po...
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ICYMI: The Best Campaigns of April
  • Reel Ad of the Week

ICYMI: The Best Campaigns of April

By Colin Costello May 16, 2025
April showers brought a downpour of unforgettable campaigns that blended bold ideas with even bolder talent. From Beyoncé and Levi’s setting the internet ablaze with Chapter...
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Apple tells touching motherhood story through Vision Pro
  • REEL LA

Apple tells touching motherhood story through Vision Pro

By Reel 360 May 9, 2025
In celebration of Mother’s Day, Apple has released an emotionally resonant short film, A Gift for Mom, highlighting how its technology can preserve and relive life’s most c...
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Obsession looks good on NOW
  • REEL MILWAUKEE

Obsession looks good on NOW

By Reel 360 May 8, 2025
NOW, the largest independent and family-owned manufacturer of natural products, has unveiled its newest national campaign, It’s A Healthy Obsession—and it’s powered by th...
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James Marsden, Charles Melton, Tramell Tillman, seek Dunkin’ therapy
  • REEL BOSTON

James Marsden, Charles Melton, Tramell Tillman, seek Dunkin’ therapy

By Reel 360 May 8, 2025
Dunkin’ is bringing serious main character energy this May, turning everyday coffee runs into snackable cinematic moments—and dishing out bold new flavors, unbeatable value...
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Music to our eyes: Elton John introduces new Specsavers eyewear collection
  • International

Music to our eyes: Elton John introduces new Specsavers eyewear collection

By Reel 360 May 8, 2025
Elton John has always seen the world through signature specs. From oversized rhinestones to outrageous shapes, his glasses aren’t just accessories—they’re part of the per...
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Lime rides into Barcelona in a big… really big way
  • International

Lime rides into Barcelona in a big… really big way

By Reel 360 May 7, 2025
Lime, the world’s largest shared electric vehicle company, has officially landed in Barcelona—and it’s making a very big entrance. To celebrate the rollout of 500 Gen4...
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