Zillow is expanding its cultural presence with the launch of “Someday Starts Today,” a new national brand platform, campaign, and tagline aimed at supporting consumers at e...
Rao's Homemade is leaning into the long game with the launch of “Greatness Can’t Be Rushed,” a new integrated brand campaign created in partnership with BSSP and collabor...
GALE has released new research aimed at helping CMOs make smarter media investments as brands head into 2026. The report, titled “Connection Over Impressions: Unlocking Growt...
For Chinese New Year, Apple returns with a quietly emotional new chapter in its annual Shot on iPhone series. Titled Glad I Met You, the mixed-media short is directed by Bai Xu...
Few foods dominate the Big Game like chicken wings. In 2025 alone, Americans devoured more than 1.47 billion wings, according to the National Chicken Council. That cultural tru...
The meatiest race in motorsports is officially taking another lap. Oscar Mayer has announced that the Wienie 500 will return to the Indianapolis Motor Speedway on Friday, May 2...
Oreo is turning one of its most iconic rituals into a bold cultural statement in Mexico with the launch of a new campaign, The OREO Cows. Designed to elevate “chopeo,” the ...
Jung von Matt has unveiled a new global campaign celebrating a design collaboration between automotive brand MINI and iconic British designer Paul Smith. The work translates Sm...
A new national campaign featuring Anna Kendrick is pushing LPL Financial deeper into consumer-facing territory, expanding the company’s “What If You Could?” brand platfor...
As travelers rethink what matters most on the road, Choice Hotels International is leaning into a broader definition of value with a new global campaign centered on what it cal...
Dentsu Creative Italy has unveiled its first collaboration with Automobili Lamborghini, Driven by Dreams, a branded content film that positions imagination as the engine of in...
Lower East Side indie agency Gus, co-founded by Graham Douglas and Spencer LaVallee, is putting AI through its paces with a new campaign for Arcade.
Titled “7 Minute Apps...
After nearly a decade off the air, Dos Equis is reviving one of advertising’s most iconic characters: The Most Interesting Man in the World, once again portrayed by Jonathan ...
White Castle has never been subtle about devotion. You don’t casually like Sliders. You crave them. You defend them. You swear fealty to them at 2 a.m. And with its new brand...
If December felt like one long blur of wrapping paper, year-end deadlines, and trying to remember what day it was, don’t worry. The ad world was right there with you. Between...
As consumer trust in the financial industry continues to slide, down six points year over year, banks are facing a familiar challenge. National institutions offer scale, but of...
In a culture defined by infinite scrolling, recycled content, and predictable weekend plans, surprise has quietly become a luxury. That insight sits at the heart of “Beyond Y...
Marriott International is reframing what hotel loyalty looks like with a new Asia Pacific campaign for Marriott Bonvoy, created in partnership with BBH Singapore. Titled “Loy...
Progressive is bringing back its “Passive Progressive” platform with a second round of snarky, character-driven spots that turn envy into comedy.
Created by AOR Arnold W...
Norwegian Cruise Line is charting a new course for its brand by looking back to one of its most recognizable ideas.
The nearly 60-year-old cruise operator is unveiling a ref...
