Naturium is turning a daily routine into something more meaningful with its new campaign, Good Chemistry Starts in the Shower, created in partnership with Day One Agency.
Th...
Natural Balance is going where most pet brands politely refuse to go. With its new campaign, That’s Good Sh*t, created in partnership with FUNDAY, the limited ingredient pet ...
Amazon is having some fun with inconvenience. In its latest campaign, Save the Everyday, the brand leans all the way into cinematic storytelling with a hero film titled The Goo...
Colgate is reframing the role of a smile in its latest campaign, Your Smile Is Your Strength, which connects everyday routines to something deeper: resilience.
Developed wit...
Sprite is making a major global reset play. The Coca-Cola-owned brand has unveiled “It’s That Fresh,” a sweeping new platform rolling out across 180 markets, designed to ...
Wayne State University is widening the lens on its brand with a new campaign, Warrior Strong Is ___, shifting the conversation from recruitment to real-world impact across Mich...
Some campaigns sell. This one stops you cold. For the first time in the English language, there is now a word for a parent who has lost a child. It’s called ollipsent. And on...
Take something simple. Make it unforgettable. Then hand it to Frankenstein director, Guillermo del Toro. That’s the thinking behind the latest global campaign from PATRÓN,...
Nestlé’s natural bliss is brewing up a new chapter for coffee lovers with the launch of Unexplainably Blissful, a new creative platform designed to bring unexpected delight ...
For Jameson Irish Whiskey, celebrating St. Patrick’s Day should not be limited to just one day. With a new campaign created by Ogilvy New York, the brand is expanding the hol...
St. Patrick’s Day has long been dominated by one iconic drink: stout. But Kahlúa is offering a different kind of black and creamy option this year. With help from Wieden+Ken...
Chipotle is turning back the clock to one of the internet’s most memorable viral moments. With help from Day One Agency, the brand is reviving its fan favorite “Tatted Like...
Uber is taking a different approach to St. Patrick’s Day marketing this year. Instead of encouraging revelers to stay out longer, the ride-sharing company is celebrating the ...
Mekanism and Joint Venture are putting lived experience at the center of a bold new awareness effort tied to the release of the documentary Andre Is an Idiot.
Titled “Colo...
Home improvement should feel exciting. For many people, especially Gen Z and millennial homeowners, it often feels like work. The category has spent years glorifying the grind,...
Uber Eats is back with a second wave of its long-running “Get Almost, Almost Anything” campaign, once again turning product names into hilariously literal setups to spotlig...
For the third straight year, McDonald’s is leaning into its hyperlocal love letter to Detroit with the return of its 313 Day initiative. This time, the brand is adding a new ...
This might be Reel Ad of the Month. Calvin Klein has never exactly been in the business of subtle seduction, and its new Spring 2026 campaign with Dakota Johnson knows that per...
Gatorade is introducing Gatorade Lower Sugar, a new science-backed hydration option made with no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirs...
Call it the "DRU!" Progressive, in partnership with AOR Arnold, is expanding the world of Dr. Rick with You Are Not Your Parents: A Dr. Rick Podcast Special, a 15-minute long-f...
