Cari Bucci-Hulings joins Periscope as President


Approximately a month after Periscope reduced staff, the agency has now rebuilt their leadership team with a number of new hires, including former MARC-USA ( now called 9 Rooftops) President, Cari Bucci-Hulings. She will take over as… President.

Bucci-Hulings will officially take on the new role July 6 and report to Eric Ashworth, VP of of agency solutions for Quad. One of her main tasks will be to amplify Periscope’s mission of helping people do what they love while expanding the business.

“Periscope is unencumbered by a complex holding company structure, so it enjoys the agility of an independent agency with access to the vast resources and support of a global parent organization,” said Bucci-Hulings.

She added: “The agency’s dynamic culture and unwavering connection to the heart of what makes consumers act results in unexpected, impactful brand experiences. I am thrilled to join this fierce and scrappy organization and to be part of the Quad/Periscope journey to redefine integrated marketing and create an alternative to the traditional siloed agency.”

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Additionally, Periscope hired Matt Benka as senior-VP of growth in April; and Nathan Young as group strategy director in March.

Benka is focused on building out Periscope’s go-to-market strategy and positioning, while Young has been an integral part of the shop’s COVID-19 response team. Young also is one of two industry leaders who rallied 600 black advertising professionals to write out 12 actions agencies should take to eradicate systemic racism inside their companies.

“Fresh thinking, infectious energy, and unparalleled passion…this is how we define leadership at Periscope,” said Ashworth. “Partnering with CCO Peter Nicholson, we have our sights set on delighted clients who are looking for a new kind of partner.”

Wisconsin-based printing company Quad/Graphics acquired Periscope in November 2018. The agency has undergone a series of staffing reductions over the course of the past year and a half, with rounds of layoffs even preceding the impact of the coronavirus pandemic

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Some of Periscope’s client work has been for Cox Communications, Hairless Dog Brewing, Intuit, Krispy Kreme, Minnesota Lottery, PEMCO Insurance, Red Robin, Walgreens and more.

SOURCE: Campaign, US