Padilla announced today that it has promoted Dave Heinsch to senior vice president and co-lead of the firm’s Corporate Advisory Group and Rosalie Morton to the newly created position of vice president, Channels. These appointments reflect the firm’s emphasis on helping clients build, grow and protect their brands and reputations through integrated strategic communications programs.
Heinsch is a seasoned corporate communications professional who will co-lead the firm’s evolved corporate offerings with Brian Ellis, executive vice president. Heinsch will further develop new and differentiated offerings, propel marketing and business development efforts, and supervise staff and career development.
For more than 25 years, Heinsch has honed his corporate communications, capital markets communications, crisis and critical issues management, and brand positioning experience with clients that include, 3M, Allina Health, Cargill, Mortenson Construction, nVent, Optum and Polaris, among others.
Padilla’s Corporate Advisory Group’s offerings include financial communications, employee engagement, crisis and critical issues management, public/community affairs and executive advisory services.
“Companies going through major transformations will achieve their goals more effectively if they are understood, appreciated and acted upon by investors, employees, customers and members of their communities. In his new role as senior vice president, Dave will help our client’s management teams use communications to manage risk and capitalize on opportunities across the entire corporate lifecycle,” said Matt Kucharski, Padilla president
Rosalie Morton promoted to VP, Channels
In another move, Rosalie Morton has been promoted from senior director of Padilla’s Social Media and Digital Group to vice president, Channels. In addition to leading the agency’s social media strategy, Morton will now oversee the agency’s media relations team and help expand the firm’s paid digital offerings, as well as the firm’s Connection Strategy initiative.
With more than 10 years of experience, Morton provides an integrated digital-first approach to campaigns and specializes in content strategy, paid social media, measurement, influencer marketing and community management. Client partners include Dole Food Company, Produce for Better Health Foundation and Sanofi Pasteur, among others.
Padilla develops and executes communications and brand engagement strategies across paid, earned, shared and owned (PESO) channels.
“Great content is only as good as the connection strategy that delivers it to the right people, at the right time, in the right place, with the desired outcome,” Kucharski said. “In her new role as vice president, Channels, Rosalie will help assure that every client program is built on sound content and connectivity, with digital at the core.”
Reel 360 wishes Dave and Rosalie much success in their new roles.