Bud Light turns last year’s Lemons into Seltzer Lemonade

(Bud Light releases 2020’s lemons)

This is great! Bud Light Seltzer Lemonade has released its first-ever Super Bowl television ad, from agency Wieden+Kennedy, titled ‘Last Year’s Lemons.

Inspired by the do-it-yourself haircuts, postponed weddings and other inconvenient but relatable situations in 2020, the ad looks at the bright moments in a challenging year, to turn last year’s lemons into the new Bud Light Seltzer Lemonade. The entire :60-second spot is set to the 1950 song, Monday, Tuesday, Wednesday from Jo Stafford and Gordon MacRae. Watch below:

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During the Super Bowl, Bud Light Seltzer Lemonade will also encourage fans to turn a lemon of a play into Bud Light Seltzer Lemonade. When there’s a turnover by either team, fans watching the Super Bowl can enter for a chance to win a case worth of Bud Light Seltzer Lemonade, by tweeting with #LemonsIntoLemonade and #Sweepstakes.

The new beverage launched earlier this month, bringing the bold flavor of lemonade with the refreshing bubbliness of seltzer. Available now nationwide, the variety pack features four new flavors including Original, Black Cherry, Strawberry and Peach.

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There is no doubt this will be one of our favorite spots on the game. Good job, W+K.