As the 2024 NFL season gets underway, Bud Light, the Official Beer Sponsor of the NFL, is launching its new campaign, “Easy to Sunday,” to celebrate the dedicated fans who make football season a nationwide spectacle.
This year, The Martin Agency’s campaign is enriched by the involvement of NFL Hall of Famer Peyton Manning, highlighting the everyday rituals of real NFL fans.
The campaign underscores Bud Light’s essential role in enhancing NFL game days, from tailgates to touchdown celebrations. It spotlights the lengths fans go to support their teams, featuring everything from a Steelers fan meticulously preparing their jersey to a Jaguars enthusiast in full game-day face paint. Adding a touch of star power, Peyton Manning showcases his own Sunday traditions, demonstrating how even NFL legends relish the fan experience.
The campaign is set to debut with a 30-second commercial on September 5, during the season opener, and will continue throughout the season across various media platforms. Watch below:
REELated:
Todd Allen, Senior Vice President of Marketing for Bud Light, expressed his enthusiasm for the campaign: “Celebrating what it takes to be a true fan, ‘Easy to Sunday’ captures the real and relatable traditions that make NFL Sundays special. With Peyton Manning joining us, we’re elevating these moments, showing that Bud Light is an integral part of the NFL fan experience.”
Manning shared his excitement about participating in the campaign, “It’s always a great day with Bud Light. This campaign is a fun peek into how I enjoy NFL Sundays now. It’s about celebrating the fan in all of us and making it easy to enjoy the game day traditions we love.”
To coincide with the campaign, Bud Light is reintroducing its limited-edition NFL team cans, adorned with the full-bleed team colors and logos featured in the campaign. These collectible cans aim to make it simpler for fans to display their team pride and enjoy the game with a cold beer in hand.
This initiative not only amplifies Bud Light’s commitment to football fans but also reinforces its ongoing partnerships that enhance the NFL viewing experience. This includes a giveaway of NFL Sunday Ticket subscriptions via YouTube and YouTube TV, ensuring fans can catch every play, every Sunday.
Bud Light’s efforts extend beyond the screen, with a commitment to supporting first responders and military service members through its continued partnership with Folds of Honor, which provides educational scholarships to their families.
One gripe. Why aren’t The Eagles represented?
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