1+ Pandemic perceptions aren’t necessarily reality. However, many of us DO feel stagnate. Spending days… heck weeks… in lockdown, cause small moves to suddenly have enormous impact. CarMax would argue some of the most magnanimous inventions of all time were simple: the built-in wine holder for showers, the Slanket, Saucemoto. Honestly, the wine holder is … Continue reading “CarMax, Martin Agency want us to love our car”
1+ Congrats to our friends at BBDO New York. The International Academy of Digital Arts & Sciences (IADAS) today announced the Winners of The 24th Annual Webby Awards, dubbed WFH: Webbys from Home with BBDO New York taking home the top honor of “Webby Agency of the Year.” Hosted by comedian Patton Oswalt, The Webby Awards’ star-studded Internet … Continue reading “BBDO wins “Agency of the Year” at 2020 Webbys”
1+ The devastating effects of coronavirus COVID-19 continue to impact agencies across the United States. Ogilvy, which has 132 offices in 82 countries, is the latest agency to go through a series of layoffs and furloughs in the United States. The agency has 10,000 employees according to Linkedin. In a statement, an Ogilvy spokesperson confirmed … Continue reading “Ogilvy, Martin, Leonardo latest to reduce numbers”
2+ Oh those dots. You know ’em. And we at Reel 360 hate ’em. The blinking dots of hell that appear on your smartphone when you have texted someone and are waiting – for what seems like an eternity – for a response. That’s what Coca-Cola Energy taps into for a superb Super Bowl spot … Continue reading “Will Jonah Hill flake on Martin Scorsese in Coke ad?”
2+ Wins the top Gravity Award and most honors at Adweek’s Project Isaac Awards McCann has been recognized as the most innovative agency at Adweek’s 2018 Project Isaac Awards, receiving both the most awards in total and the best-in-show Gravity Award for National Geographic’s “Astronaut Reality Helmet.” This is the second time in three … Continue reading “McCann recognized as most-innovative agency by Adweek”
8+ Dentsu Aegis Network announced the acquisition of Swirl, one of the leading independent digital marketing firms on the West Coast. Swirl will become part of global award-winning creative agency mcgarrybowen, expanding the 15-year-old agency’s capabilities in both digital and social-first marketing, branded content, and eCRM. Following the acquisition, Swirl will be named Swirl mcgarrybowen. … Continue reading “mcgarrybowen acquires digital agency, Swirl”
0 That’s Austin Peters. Not to be confused with Austin Powers. Although it can confidently be stated that RadicalMedia’s Peters has created a seriously powerful new spot, starring choreographer Lil’ Buck and his wife Ali Shimatsu, for fashion brand Rag & Bone. Called “Times Change,” the effort features a magical dance routine that highlights the … Continue reading “Austin Peters directs Rag & Bone new spring campaign”
1+ The Directors Bureau and Bullitt have joined forces to create a larger filmmakers’ collective to provide a broader array of storytellers for branded content and commercial campaigns. Bullitt is a filmmakers collective and creative studio situated at the nexus of entertainment and advertising. Founded by The Russo Brothers, Justin Lin, and Todd Makurath, Bullitt … Continue reading “Russo Brothers’ Bullitt and Directors Bureau unite”
1+ I most definitely have regrets like getting blacklisted from Instagram for showing the Marvel fanfare opening… for 3 days… a possible drunk pee into a garbage can in a Wrigley Field men’s room that led to my expulsion. There are others I won’t get into. Enough about me. How about you? Any regrets? One … Continue reading “You won’t regret watching Amerisave’s first campaign”
1+ For the 25 years or so I was actively in advertising, I want to say I threw maybe 10 to 15 Super Bowl parties in that span. It was always a joyous tribal experience sitting, laughing, eating my badass chili and drinking with other creative directors, copywriters, art directors and producers. We talked and … Continue reading “Our Top 5 Super Bowl spots and the Bottom 5”
2+ There are good spots. There are great spots. There are award-winning spots. And then there is that rare spot that resonates so much with society that it becomes a part of culture. In the 80s, there was Wendy’s “Where’s the beef?” In the 90s, Budweiser’s frogs and ants had their say, did their dance … Continue reading “Scoop here they are – BTS of Geico’s spot with Tag Team”
1+ Saturday Morning, the award-winning creative collective, announced the expansion of its board of directors beyond its four founders – Keith Cartwright, Geoff Edwards, Jayanta Jenkins and Kwame Taylor-Hayford. The group is bringing in five outside leaders who add broad business, educational, and entertainment industry experience to provide expertise as Saturday Morning pursues its mission … Continue reading “Saturday Morning expands Board of Directors”
45+ Why is this not a Super Bowl spot? Insurance company GEICO has teamed up with Tag Team for a new commercial. And for obvious reasons, like the Reel 360 team can’t stop watching it, is our Reel Ad of the Week. The spot, part of the company’s “What Are You Waiting For?” campaign features … Continue reading “Scoop there it is for Geico”
1+ Naked City Films, the shop launched early this year by Executive Producer Mark Sitley, has agreed to a co-production and representation agreement with AIRBAG, one of the top production companies in Australia, with offices in Melbourne and Sydney. It also has brought Melbourne-based animation shop Dirty Puppet on board. The moves are the first … Continue reading “Naked City tries on AIRBAG for U.S. representation”
1+ The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, has announced the first-ever group of 15 talented students accepted into the East Coast fall session for ONE School, a free portfolio program for young Black creatives. Students were selected based on their raw creativity, passion and commitment so as not to … Continue reading “One Club names first class for ONE School Program”
1+ Deutsch LA announced today that Karen Costello, who was instrumental in the early success and growth of the agency, will rejoin the company as chief creative officer. Costello, one of the agency’s first creative hires, will lead the creative vision, oversee creative development and champion the culture of the agency working closely with CEO Kim Getty. … Continue reading “Karen Costello rejoins Deutsch as CCO”
1+ Prompted by this year’s rise of the Black Lives Matter movement and in acknowledgment of the ad industry’s continued lack of diversity, The One Club for Creativity has rebranded its annual Here Are All The Black People multicultural conference and career fair back to its original name: Where Are All The Black People. The event, typically held … Continue reading “‘Where Are All The Black People’ goes online globally”
1+ Due to overwhelming response from creatives and corporate sponsors, The One Club for Creativity today announced West Coast expansion of ONE School, the free 16-week portfolio program for Black creatives started with Oriel Davis-Lyons. The club has partnered with LA-based executive creative director Ez Blaine to run the program there. Since its launch on July 20th, ONE School has quickly … Continue reading “One Club enlists Ez Blaine as ONE School expands west”
1+ ADCOLOR announced the nominees and honorees for the 14th Annual ADCOLOR Awards. Since 2007, the awards have highlighted and honored the achievements of diverse communities in the advertising, marketing, PR, media and entertainment industries. They recognize those who go above and beyond to make a difference and embody the organization’s call to “Rise Up, Reach … Continue reading “ADCOLOR announces noms for 14th annual awards”
1+ Congratulations are in order for 25-year advertising and creative veteran Scott Friske. The former EP of SHIPPING + HANDLING has returned east to Richmond, Virginia in order to rejoin design and animation studio Hue&Cry. As Executive Producer. Boom. In his new position, he reunites with Hue&Cry founder and Executive Creative Director Magnus Hierta in … Continue reading “Scott Friske heads home to rejoin Hue&Cry as EP”
