Pandemic perceptions aren’t necessarily reality. However, many of us DO feel stagnate. Spending days… heck weeks… in lockdown, cause small moves to suddenly have enormous impact. CarMax would argue some of the most magnanimous inventions of all time were simple: the built-in wine holder for showers, the Slanket, Saucemoto. Honestly, the wine holder is a … Continue reading “CarMax, Martin Agency want us to love our car”
Driven by a lifelong passion for cars and a desire to steer automotive content in thrilling new directions, award-winning agency standouts Yates Holley and John Kim have announced the launch of Los Angeles-based hybrid company, Rideview. Fueled by a mission to become a one-stop-shop for automotive art direction and visualization, Rideview offers services including visual effects, … Continue reading “Award-winning agency vets drive launch of hybrid company Rideview”
Bicoastal production studio m ss ng p eces today announced the hiring of Kelly Martin as Executive Producer, based in Los Angeles. A skilled producer with extensive international experience, Martin has worked across commercials, branded content, live events, and long-form documentary projects. Martin joins m ss ng p eces following two years as Head of … Continue reading “m ss ng p eces: Kelly Martin joins as Executive Producer”
Creative studio Makiné recently partnered with LA-based multicultural marketing firm American Entertainment Marketing (AEM) to produce an integrated COVID-19 vaccine awareness and acceptance campaign called “IT’S TIME LOS ANGELES,” which aims to increase the rate of vaccinations for Los Angeles’s hardest-hit communities, including Latino, African American, and Asian American and Pacific Islander (AAPI) populations. Commissioned … Continue reading “Makiné joins multicultural agency vaccine coalition”
Music truly does mix Remy Martin Cognac. Grammy Award-winning artist Usher, Remy Martin Cognac, and Believe Media Director Jake Nava take us on a century-long journey that starts with African-American soldiers stationed in the heart of France during World War I, and the fusion of music and culture that followed after. Watch the video, created … Continue reading “Usher, Remy Martin give us history lesson”
Heard of The New AXE Effect? How could you if it’s just getting introduced? The #1 men’s fragrance brand in the world, is refreshing the dating game with a new :60 global ad spot, “The Walk,” that illustrates how guys can spark attraction anywhere. The brand is committed to sparking attraction for all by breaking … Continue reading “AXE refreshes dating game with creative from Martin”
Congrats to our friends at BBDO New York. The International Academy of Digital Arts & Sciences (IADAS) today announced the Winners of The 24th Annual Webby Awards, dubbed WFH: Webbys from Home with BBDO New York taking home the top honor of “Webby Agency of the Year.” Hosted by comedian Patton Oswalt, The Webby Awards’ star-studded Internet Celebration … Continue reading “BBDO wins “Agency of the Year” at 2020 Webbys”
The devastating effects of coronavirus COVID-19 continue to impact agencies across the United States. Ogilvy, which has 132 offices in 82 countries, is the latest agency to go through a series of layoffs and furloughs in the United States. The agency has 10,000 employees according to Linkedin. In a statement, an Ogilvy spokesperson confirmed that … Continue reading “Ogilvy, Martin, Leonardo latest to reduce numbers”
Oh those dots. You know ’em. And we at Reel 360 hate ’em. The blinking dots of hell that appear on your smartphone when you have texted someone and are waiting – for what seems like an eternity – for a response. That’s what Coca-Cola Energy taps into for a superb Super Bowl spot from … Continue reading “Will Jonah Hill flake on Martin Scorsese in Coke ad?”
Wins the top Gravity Award and most honors at Adweek’s Project Isaac Awards McCann has been recognized as the most innovative agency at Adweek’s 2018 Project Isaac Awards, receiving both the most awards in total and the best-in-show Gravity Award for National Geographic’s “Astronaut Reality Helmet.” This is the second time in three years … Continue reading “McCann recognized as most-innovative agency by Adweek”
Dentsu Aegis Network announced the acquisition of Swirl, one of the leading independent digital marketing firms on the West Coast. Swirl will become part of global award-winning creative agency mcgarrybowen, expanding the 15-year-old agency’s capabilities in both digital and social-first marketing, branded content, and eCRM. Following the acquisition, Swirl will be named Swirl mcgarrybowen. Based … Continue reading “mcgarrybowen acquires digital agency, Swirl”
In its first additions to the company’s roster since Owner/Director Steve Giralt founded it five years ago, The Garage has signed three new tabletop directors on the heels of moving into a new and larger production studio in Industry City Brooklyn. Award-winning directors Ronald Koetzier, Charles Nordeen, and Shanghoon have joined Giralt as part of … Continue reading “The Garage expands with new stages, adds three new directors”
DoorDash has announced its first-ever dedicated DashPass creative campaign titled “DashPass Pup” that cements DashPass as the must-have, all-access pass to the best of your neighborhood. Inspired by the amount of time people were spending with their pets while working from home, and now for some a start to return to the office, the spot … Continue reading “New DoorDash DashPass campaign offers Busch Beer Dog Brew”
Global production studio Moving Picture Company (MPC) today announced the addition of award-winning Creative Director Matt Pascuzzi to its executive leadership team. Previously at Framestore, Pascuzzi joins MPC’s New York studio, headed by Managing Director Angela Lupo, to further cement and develop the creative studio’s visual effects offering to the region’s top creative agencies and brands. In the new … Continue reading “Creative Director Matt Pascuzzi joins Moving Picture Company (MPC) “
The 11th edition of The One Club for Creativity‘s Where Are All The Black People (WAATBP) diversity conference and career fair will take place on September 29-30, 2021. The hybrid event is free to attend and open to a global audience. WAATBP 2021 will address how the industry has – and hasn’t – evolved over the past 18 … Continue reading “The One Club: WAATBP Diversity Conference set for September”
TBWA\Chiat\Day Los Angeles today announced the elevation of Erin Riley to Chief Executive Officer and Jen Costello (We like this name) to Chief Strategy Officer. The promotions follow a year of reckoning and transformation for the creative industry, during which TBWA\Chiat\Day LA met the challenges and saw exceptional growth in new business, with the agency recently winning including Discover, … Continue reading “TBWA\Chiat\Day: Leadership changes”
The One Club for Creativity today announced new leadership to its National Board of Directors. Glenn Cole, Co-Founder and Creative Chairman of 72andSunny, has been elected Board chairman. Previously vice chair, he replaces FCB Global CCO Susan Credle, whose term ends this month. Board member Pum Lefebure, Co-Founder and CCO of Design Army, moves up to the role of … Continue reading “72andSunny’s Cole elected Chair of One Club Board”
RITZ, one of America’s favorite crackers, has launched a campaign titled “Foster Welcome” to celebrate foster parents this Mother’s Day and Father’s Day. In collaboration with the National Foster Parent Association, the program shines a light on foster moms and dads and their role in helping children in need feel welcome. “Foster Welcome” is the next … Continue reading “RITZ celebrates foster moms in Mother’s Day creative”
Graham Turner is not an asshole. In fact, the tattooed cutter is a really nice guy. But he sure does understand assholes as Graham IS the editor of the award-winning The World’s Biggest Asshole for Donate Life (via The Martin Agency, directed by Speck and Gordon). The nice guy editor has garnered 10 Cannes Lions … Continue reading “Editor of ‘World’s Biggest Asshole’ finds home at Union”
The One Club for Creativity has advanced its commitment to creative activism by urging agencies, brands, ad schools and other organizations around the world to step up and help support workplace equity in the industry by signing its new Paid Internship Pledge. The initiative launches with a number of founding signees already on board: Cartwright, COLLINS, The Community, Design Army, Edelman, FCB Worldwide, Goodby … Continue reading “One Club calls on industry to sign paid internship pledge”
