BK dares you to visit other ghostly burger joints

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(New BK app rewards you with free Whopper for visiting haunted restaurants)

How badly do you want a free Whopper from Burger King? This is pretty friggin’ scary cool. Every year, people seek out the scariest places to test their courage during Halloween. This year, the Burger King brand is revealing a list of the ‘Scary Places’ across the U.S. and it isn’t traditional haunted houses.

The BK Scary Places list names of abandoned burger chain restaurant, that would horrify even Supernatural’s Dean Winchester, locations and those who dare to drive by them will receive a free flame-grilled Whopper sandwich coupon that can be redeemed on the BK app to be delivered or picked up at their closest BK restaurant location.

Why are these places so scary? When they were open, they did not deliver the beloved flame-grilled taste. On some nights you can even hear the sizzling screams of the flat top. What could be scarier than that?

To prompt locals who are already in the area to drive-by the closest scary place, the Burger King brand will send push notifications to those BK app users who’ve consented to receiving such notices. Take a look at some of the places below:

The brand will also share the exact coordinates of the scariest places through its various social media channels and website taking guests to the location. Guests who don’t live in participating locations can join-in on the spooky fun with a $5 meal offer when they click under the Scary Places tile on the BK app.

The abandoned restaurants are located in Dayton, OH, Houston, TX, Birmingham, AL, McHenry, IL and Johnston, RI.




ALSO READ: Burger King gets real with its Whopper




“To us, nothing is scarier than a place that never flame-grilled”, said Ellie Doty, chief marketing officer, Burger King North America. “While Halloween looks a bit different this year, we’re embracing it in a way that keeps guests’ safety top of mind in current times.

A good scare and a delicious reward of a flame-grilled Whopper.”
The abandoned restaurants are located in Dayton, OH, Houston, TX, Birmingham, AL, McHenry, IL and Johnston, RI.


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Seek out the abandoned restaurants and drive-by if you dare.

CREDITS:

CLIENT: Burger King

AGENCY: MullenLowe US

  • EXECUTIVE CREATIVE DIRECTOR: Tim Vaccarino and Dave Weist
  • SVP, CREATIVE DIRECTOR: Enrique Camacho
  • ASSOCIATE CREATIVE DIRECTOR: Cody Dummer
  • ART DIRECTOR: Helen Reiger
  • SVP, EXECUTIVE DIRECTOR OF INTEGRATED PRODUCTION: Lisa Setten
  • EXECUTIVE PRODUCER: Brian Smith
  • DIRECTOR OF PRINT PRODUCTION: Aidan Finnan
  • SENIOR ART PRODUCER: Ingrid Adamow
  • SENIOR DIGITAL PRODUCER: Chris Badders
  • SR. MOTION DESIGNER: Jeremiah True
  • MOTION DESIGNER: Jennifer McMahon
  • CONTENT PRODUCER: Maurice Loach
  • SR. EDITOR: Ethan Goldhammer
  • ANIMATOR: Andrew Lee
  • VP, ASSOCIATE STUDIO DIRECTOR: Mark Danish
  • SR. LAYOUT ARTIST: Nick Minieri
  • LAYOUT ARTIST: Erinn Scammon
  • SVP, GROUP STRATEGY DIRECTOR: Mike Cassell
  • BRAND STRATEGIST: Adriana Solache Olijve
  • COMMUNITY MANAGER: Morgan Playle
  • DIRECTOR OF BUSINESS AFFAIRS: Kim Burns
  • SENIOR BUSINESS AFFAIRS MANAGER: Amy Keddy
  • PROJECT MANAGEMENT SUPERVISOR: Nicole Capone
  • ACCOUNT DIRECTOR: Alison Whisenant
  • ACCOUNT EXECUTIVE: Gil Carrigan
PRODUCTION
  • RETOUCHING ARTIST: Diego Speroni
  • AGENT: Freddy Fabris

SOURCE: MullenLowe USA

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