Burger King gets real with its Whopper

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Today, Burger King restaurants are proud to announce the Whopper sandwich now features no colors, no flavors and no preservatives from artificial sources in all markets across the United States. It’s the Whopper and nothing but the Whopper.

The milestone is one of various efforts and substantial changes BK has made to its menu to promote real food and high-quality ingredients for its guests. In the U.S., 85% of the Burger King permanent food menu is now free of colors, flavors, and preservatives from artificial sources, and the brand is striving to achieve 100% by the beginning of next year.

“We put a lot of effort into the Whopper to make it taste great and the real Whopper free of colors, flavors and preservatives from artificial sources has the same iconic flame-grilled flavor that guests know and love,” said Chris Finazzo, President, Americas, Burger King. “This announcement further highlights our commitment to serve delicious, affordable meals our guests can feel good about.” Watch below:


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Burger King is also highlighting the real food in the iconic Whopper  by placing the Whopper  Recipe front and center, for a limited time only, in every single sandwich wrapping for everyone to see.  

Over the past few years, the brand has been on a journey to improve the ingredients in the food it serves and to date it has removed around 8,500 tons of artificial ingredients globally.

Earlier this year, Burger King removed all preservatives, colors and flavors from artificial sources from the Whopper sandwich in several European countries and select markets in the United States. Now the brand is pushing it one step further, launching the real Whopper across all of the United States and expanding use of real ingredients to Canada, Indonesia and other global markets.   

“We know that real food tastes better and are working hard to remove all preservatives, colors and flavors from artificial sources from the burgers and food we serve in all countries around the world,” said Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International. “Through our Restaurant Brands for Good framework we are committed to doing the right thing and continuously improving the quality of our food.”


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CREDITS:

CLIENT: Burger King

AGENCY: DAVID Miami

  • Global CCO & Partner: Pancho Cassis
  • Global COO: Sylvia Panico
  • Managing Director: Ricardo Honegger
  • Group Creative Director: Fernando Pellizzaro, Jean Zamprogno
  • Associate Creative Director: Curtis Caja, Jose Sancho
  • Sr. Copywriter: Nellie Santee, Lucas Silva
  • Sr. Art Director: Sergio Takahata
  • Global Chief Strategy Officer: Paula Vampre
  • Planner: Vanessa Amaral
  • Group Account Director: Stefane Rosa
  • Management Supervisor: Jenny Gobel
  • Account Executive: Rachel Startz
  • Executive Producer: Brenda Morrison Fell, Carlos Torres
  • Producer: Ricardo Ceballos
  • Associate Producer: Tomas Diego
  • Senior Business Affairs Manager: Barbara Karalis
  • Business Affairs Manager: Elizabeth Torriente

PRODUCTION (LIVE ACTION): Division7

  • Director: Kris Belman
  • Executive Producer: David Richards/Kamila Prokop
  • Director of Photography: Bob Chappell
  • Producer: Jon Dawes
  • Production Manager: Dannikke Walkker
  • Production Designer: Ron Beach

PRODUCTION (FOOD): Woodshop Studios

  • Director – Trevor Shepard
  • Executive Producer – Sam Swisher 
  • Director of Photography – Tom Lazarevich
  • Producer – Ursula Camack
  • Production Designer – Erin Dellesandro
  • Producer – Ursula Camack

EDIT: Cosmo Street Editorial

  • Editor: Justin Trovato
  • Editor: Hugo Jordan
  • Animation & Finishing Artist: Nico Cragnolino
  • Assistant Editor: Alexandra Jimenez
  • Producer: Tina Evanow
  • Producer: Natalie Rey
  • HOP: Marie Mangahas
  • EP/ Managing Partner: Yvette Cobarrubias

AUDIO: Lime Studios

  • Mixer: Adam Primack
  • Senior Producer: Kayla Phungglan
  • EP: Susie Boyajan

COLOR: Apache

  • Colorist: Quinn Alvarez
  • Senior Producer: Caitlin Forrest
  • EP/ Managing Partner: LaRue Anderson

MEDIA: Horizon Media & Scout

  • Mara Pluim, Brand Director
  • Brian Zai, Director, Digital

SOCIAL MEDIA: MullenLowe U.S.

  • Executive Creative Director: Tim Vaccarino
  • Executive Creative Director: Dave Weist
  • SVP, Creative Director: Enrique Camacho
  • Associate Creative Director: Cody Dummer
  • Jr. Art Director: Seiji Wakabayashi
  • Jr. Copywriter: Thomas Nitti
  • Content Producer: Maurice Loach
  • Editor: Drew Russell
  • VP, Director of Digital Creative Production: Steve Haroutunian
  • Sr. Digital Producer: Chris Badders
  • Sr. Motion Designer: Jeremiah True
  • Layout Artist: Erinn Scammon
  • SVP, Group Strategy Director: Mike Cassell
  • Brand Strategist: Adriana Solache
  • Community Manager: Morgan Playle
  • Project Management Supervisor: Nicole Capone
  • Account Director: Alison Whisenant

DESIGN: FiveHundred Degrees Design Studio

  • President: Matt Wilson
  • Chief Operating Officer / EVP: Shawn Brown
  • Chief Client Officer: Kim Hughes
  • Executive Creative Director: Michael Piekarski
  • Sr. Account Executive: Mary Williams
  • Account Coordinator: Alexis Wells
  • Producer: Holly Henson
  • Creative Director: Luis Ferrero
  • Associate Creative Director: Liz Samuelson
  • Senior Copywriter: Thomas Barry
  • Photography: Burklehagen
  • Partner / Lead Photographer: Andrew Burkle
  • Partner: David Hagen
  • Food Stylist: Laura Goble

PR: AMBC

SOURCE: Burger King

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