In a time of financial and other uncertainty, American Family Insurance wants to help consumers save money and proactively protect what matters most – their dreams.
Since the onset of the pandemic, Americans have been driving less and looking for ways to save. American Family Insurance was the first insurance company to help by enabling $425 million in auto insurance premium relief.
Now, American Family Insurance, along with creative strategic agency partner BBDO, has launched a new 360 campaign highlighting the benefits of the brand’s KnowYourDrive program and how it can help customers continue to save as they begin to hit the road more frequently again.
The recently revamped program gives customers control over costs, and greater transparency into the ways their driving behavior impacts what they pay. They get a discount just for installing the app and can earn up to a 20% discount based on absence of poor driving behaviors (high speeds, sudden breaking, and quick acceleration).
American Family Insurance wants to help its customers live safely, enabling them to fulfill their dreams. The hero spot shows how the KnowYourDrive program is helping dreams come true for one family. Have a look at the effort directed by Park Pictures’ Lisa Rubisch:
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The work is a continuation of American Family Insurance’s “Keep People Fearless” campaign and inspires consumers to “insure carefully, dream fearlessly.”
The film will run on TV, digital and social throughout the fall, along with accompanying radio spots.
CREDITS:
CLIENT: American Family Insurance
AGENCY: BBDO New York
- Worldwide Chief Creative Officer: David Lubars
- EVP, Executive Creative Director: Tim Bayne
- Senior Creative Director: Tom Kraemer
- Senior Art Director: Shayne Alexander
- Group Executive Producer: Amy Wertheimer
- Executive Producer: Grant Gill
- Senior Producer: Katie Greene
- Executive Music Producer: Melissa Chester
- SVP, Production Services Director: Jessica Nugent
- Senior Business Affairs Manager: Heather Weissman
- Group Planning Director: Kimberly Ryneska
- Senior Planner: Brenna Tharnstrom
- Data Solutions Manager: Christine Yang
- Managing Director, Data Solutions: Tina Allan
- EVP, Senior Director: Gina Christie
- VP, Account Director: Clarissa Lampertz
- Account Executive: Karolin Kreke
PRODUCTION COMPANY: Park Pictures
- Director: Lisa Rubisch
- Director of Photography: Jody Lee Lipes
- Executive Producer: Jackie Kelman Bisbee
- Executive Producer: Cody Ryder
- Head of Production: Anne Bobroff
- Producer: Drew Toresco
- Casting: Laura Rosenthal
EDIT: Arcade
- Editor: Paul Martinez
- Assistant Editor: Chris Angel/Matt Laroche
- Head of Production: Fanny Cruz
- Flame Artist: Tristian Wake
- Flame Assist: Mark Popham
- Senior Producer: Fanny Cruz
- EP/Partner: Sila Soyer
COLOR: Company 3
- Colorist: Tim Masick
- Color Assistant: Ryan Moncrief
- Color Producer: Kevin Breheny
MIX: Heard City
- Music: “Patience Is a Virtue”byHuman
- Mixer: Evan Mangiamele
- Executive Producer: Sasha Awn
- Sound Design: Henryboy
SOURCE: BBDO
