Afterpay today unveiled its multi-million dollar global advertising campaign, Pay Better with Afterpay, with the brand’s first-ever US TV spots starring actress Rebel Wilson.
The Australian superstar uses humorous vignettes to demonstrate why it’s better to pay for things using your own money over time via Afterpay – versus racking up interest and revolving debt that comes with credit card payments.
Geoff Seeley, Chief Marketing Officer at Afterpay said: “Afterpay was created to give people access to the things they want whilst maintaining control over their money. We’re thrilled to partner with our fellow Aussie – Rebel Wilson – to encourage more people to join our movement and pay better.”
Watch below:
RELATED: AllTrails debuts first-ever TV & streaming campaign
Rebel Wilson said, “It was an honor to partner with Afterpay on its first-ever global campaign because financial health has always been important to me. Paying better to me means paying in a way that benefits me, and also not paying any unnecessary fees or added extras. That’s exactly what Afterpay’s Pay Better is empowering consumers to do.”
The Pay Better campaign also includes a significant investment in innovative digital, social and out-of-home creative – with high-impact billboards and interactive murals popping up in 17 core markets worldwide including LA, New York, Columbus, and Minneapolis in the U.S. The overarching theme shines a light on the ways consumers can reclaim control over their financial lives and avoid the fees and high-interest rates associated with credit cards. Look below:
The campaign comes on the heels of a year of tremendous growth for the brand. With more than 17 million customers to date and $1 billion in sales processed per month, the North American market is now the largest contributor to underlying sales for the company.
The ‘Pay Better’ TV campaign debuted during the Billboard Music Awards on Sunday, May 23, with a subsequent TV spot airing on the premiere of the Bachelorette on June 7, and appearing throughout the show’s season.
CREDITS:
CLIENT: Afterpay
AGENCY: Afterpay Brand Studio
PRODUCTION: Biscuit Filmworks, LLC
MEDIA: Essence
