Ryan Reynolds’ creative agency and production company, Maximum Effort, is entering a new chapter after separating from performance marketing company MNTN in a strategic sale. The move is designed to
For director Shawn Levy and star Ryan Reynolds, working on the new Netflix film The Adam Project gave them a chance to take a page from, and pay tribute to, beloved blockbusters
Mr. Ryan Reynolds has mixed up what he considers the perfect drink for Father’s Day. Dubbing it the, “Mother of all Cocktails,” in his new ad for Aviation American Gin,
This week, the 2020 Emmys awarded HBO with 107 nominees. One of those nominated was Hugh Jackman for Bad Education. On E!’s Daily Pop, Jackman reacted to his nomination and roasted pal
The NAACP Legal Defense and Educational Fund, Inc. (LDF), and the Young Center for Immigrant Children’s Rights announced today that both received gifts of $1 million from Blake Lively and
Just in time for MLB Opening Day (Go Phils!), Aviation American Gin is stepping up to the plate with a new ad that’s as delightfully off-base as it is on-brand.
Earlier this week, Interpublic Group officially sold R/GA, the creative innovation company, to Truelink Capital, a private equity firm specializing in tech-enabled services. The financial terms of the transaction were
Valentine’s Day isn’t just for candlelit dinners and heart-shaped chocolates—it’s also the perfect excuse to curl up with a superhero movie that delivers both heart-pounding action and heart-melting romance. Spiders,
Films have always been more than just a two-hour escape from reality for me—they’re a reflection of who we are, a mirror held up to our dreams, fears, and wildest
Ryan Reynolds dons his Deadpool persona to team up with ’70s Wonder Woman Lynda Carter in his annual holiday campaign for Toronto’s SickKids Hospital. The festive spot, brimming with nostalgia
The DC Universe (DCU) is expanding. The studio has cast Kyle Chandler as Hal Jordan, one of its three Green Lanterns, for the upcoming Lanterns series on HBO. Chandler, best
Marvel’s Deadpool & Wolverine supercharged the weekend box office with a massive $205.0M opening, lifting the total for all films to $277.5M. This compares with a gross of $213.6M last
The X-Men franchise has long been a cornerstone of superhero cinema, blending action, drama, and social commentary into compelling stories about mutants and their struggle for acceptance. With the recent
The much-anticipated Deadpool & Wolverine is the gayest superhero film I have seen this year. Heck, in a lifetime. And I say, “gay” with absolute love. Marvel’s highly anticipated addition
F*ck yeah, I’m Wolverine! Marvel Studios has unveiled the final trailer for Deadpool & Wolverine, and unlike the previous comedic teasers, this latest look delves into the more heartfelt dynamics
Disney and Marvel Studios launched April’s CinemaCon presentation with a witty PSA featuring Deadpool and Wolverine, reminding moviegoers to silence their cellphones. Now playing in theaters, this PSA has been
Heineken Silver is on a mission to end bitterness, starting with one of the biggest love-hate relationships in Marvel Studios’ Deadpool & Wolverine. The new world-class light beer announced its
Paramount’s new live-action/animated comedy IF led the box office this weekend, grossing $35.0 million in its debut. Despite topping the chart, the film’s performance fell on the lower end of
It’s Always Sunny in Philadelphia’s Rob McElhenney, who is known for his passion for Philly teams, is now taking his love for baseball to the U.K. in a collaboration between
Marvel Studios has released an exhilarating new trailer for the highly anticipated film Deadpool & Wolverine, featuring Ryan Reynolds and Hugh Jackman in a thrilling team-up adventure. Directed by Shawn
