Procter puts Secret Deodorant up for review

2+ According to Ad Age, Procter & Gamble Co. has put its Secret deodorant account, formerly handled by Wieden & Kennedy, into review. The Portland-based agency took over the account in 2015 from Publicis Groupe’s Leo Burnett. P&G didn’t say which of its roster shops may be options to take over as lead creative agency … Continue reading “Procter puts Secret Deodorant up for review”

Indie agencies form BLAC to improve diversity

1+ Ten independent advertising agencies have joined together in an effort to increase the number of Black students entering the advertising industry through an independent, 501c3 national agency internship community. The name – BLAC. Building Leaders and Creators, or BLAC, was developed as part of a commitment by participating agency leaders to build more racially diverse and … Continue reading “Indie agencies form BLAC to improve diversity”

Tide gets a little dirty with Jason Alexander

1+ Tide, the official laundry detergent of the NFL, is back with another Super Bowl ad – this time with the help of legendary comedian and actor, Jason Alexander. This year’s :60-second spot, at a cost of $11 million, will challenge people to think about all the situations they subject their clothes to on a … Continue reading “Tide gets a little dirty with Jason Alexander”

2020 in Review: Our favorite advertising campaigns

2+ It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from … Continue reading “2020 in Review: Our favorite advertising campaigns”

MOCEAN welcomes Elaine Cantwell as first ECD, design

1+ On the heels of several successful projects for brands such as FX, Netflix, WebMD, and the Tokyo Olympics for NBC Sports, three-time ‘Entertainment Agency of the Year’ award-winner MOCEAN today announced the hiring of Elaine Cantwell as its first executive creative director, design.   Having lent her talents to world-class brands including AT&T, Hallmark Channel, … Continue reading “MOCEAN welcomes Elaine Cantwell as first ECD, design”

WPP to combine Grey and AKQA. End of the Grey name

1+ There are certain agency names that one took for granted if you grew up in the New York advertising market. J. Walter. BBDO. Ammirati and Puris. Then Ammirati Puris Lintas. Ogilvy. FCB. Y&R. And yes, Grey, which now exists no more. British holding company WPP announced today it would combine the agency which opened its … Continue reading “WPP to combine Grey and AKQA. End of the Grey name”

Jeep and Highdive nominated for an Emmy

2+ Nominations for the 72nd Emmy® Awards wereannounced yesterday recognizing a host of groundbreaking new programs and up-and coming talent and breakthrough commercials, along with beloved performers and hit shows that have been integral in helping television viewers navigate a changing world. The live ceremony, reimagined as a virtual event due to production restrictions resulting … Continue reading “Jeep and Highdive nominated for an Emmy”

Cartwright adds three industry vets to new agency

1+ Just weeks after officially launching, Cartwright has announced that it has hired three leading industry veterans to build out its senior level team. John Graham is joining the agency as head of strategy from 72andSunny, Andrew Loevenguth is joining as head of integrated production from Anomaly, and Marie Massat is joining as head of … Continue reading “Cartwright adds three industry vets to new agency”

Masters and Savant serve up economical animation

2+ Because of the novel coronavirus COVID-19 pandemic, many brands and agencies have been forced to alter or cancel their productions. It’s led to many directors shooting families or close friends for a spot. Or just using a powerful all-type execution such as Nike’s “Don’t Do It” and Procter & Gamble’s “The Look”. But, what … Continue reading “Masters and Savant serve up economical animation”

P&G asks White America to choose anti-racism

1+ “Being white in America is not needing to state your life matters,” a new and striking Procter & Gamble spot reads. “And when your life matters, you have power. Now is the time to use it.” The Cincinnati-based brand has released a powerful spot, called “The Choice.” Targeted at White America, the 1:15 ad … Continue reading “P&G asks White America to choose anti-racism”

Viewers co-create P&G’s 1st interactive Super Bowl spot

2+ What happens when you mix Procter and Gamble’s portfolio of products with a bunch of raving, beer-guzzling, wing-eating football fans? That is exactly what Grey Midwest and client P&G are doing for their Super Bowl effort. The Cincinnati-based company will bring together seven of its iconic brands in a TV commercial designed to be … Continue reading “Viewers co-create P&G’s 1st interactive Super Bowl spot”

Old Spice wants you to smell like a man, man

1+ Old Spice celebrates 10 years since breaking the internet with its groundbreaking “Smell Like a Man, Man” campaign by bringing back the original Old Spice Guy Isaiah Mustafa and introducing young breakout star Keith Powers as his TV son in a new campaign from Wieden and Kennedy Portland. The original iconic spot, featuring a … Continue reading “Old Spice wants you to smell like a man, man”

Olay makes space for women with Super Bowl teasers

2+ Even with a hefty price tag of $5.6m for 30 seconds and the rise in popularity of online advertising, the Super Bowl is still advertising’s biggest day, with major brands still choosing to get off the bench and participate. According to The Drum, Fox Sports stated that it sold out of its inventory back in November. Procter … Continue reading “Olay makes space for women with Super Bowl teasers”

Secret spotlights women who don’t sweat over obstacles

2+ P&G-owned Secret has placed a diverse lineup of women celebrities at the heart of its campaign for Secret Deodorant – ‘All Strength, No Sweat’ – all handpicked for their achievements in entertainment, sports, business and fitness. Against the backdrop of a custom-made anthem sung by Grammy-nominee Jessie Reyez, the spot gives airtime to their … Continue reading “Secret spotlights women who don’t sweat over obstacles”

R&B icon Keith Sweat disses Old Spice w/ sweet remake

2+ Did not see this coming. Last week, we reported on a hilarious new campaign for Old Spice from creative partner Wieden+Kennedy, Portland. In the piece, the Procter and Gamble brand launched a faux attack campaign against Washington Redskins rookie linebacker, Montez Sweat. The reaction to the campaign was swift, with Denver Broncos 7x Pro … Continue reading “R&B icon Keith Sweat disses Old Spice w/ sweet remake”

Old Spice takes war on “Sweat” to next level

1+ Washington Redskins’ rookie outside linebacker, Montez Sweat, has had to deal with offensive lines all season. And now Old Spice has really crossed his line. And it’s truly offensive. Created by W+K, Portland, the Procter and Gamble brand, which is “Official Sweat Defense of the NFL,” and Sweat are at the epicenter of taking … Continue reading “Old Spice takes war on “Sweat” to next level”

Chute Gerdeman bolsters leadership team

2+ Retail innovator, Chute Gerdeman, announced today the expansion of their executive leadership team, including the appointment of Christopher Barcelona as Chief Innovation and Growth Officer. In addition to Barcelona, Jay Highland and Wendy Johnson will take on expanded roles within the executive leadership team, charged with driving business growth and further evolving the agency’s … Continue reading “Chute Gerdeman bolsters leadership team”

Tide declares NFL Sunday Nights “Not For Laundry”

2+ For the NFL’s 100th season, Tide has given the familiar acronym a whole new unfamiliar meaning — “Not For Laundry.” Just in time for the premiere of Sunday Night Football on NBC, Procter and Gamble’s Tide partnered with the NFL and NBC to kick off a national debate about the best night to do … Continue reading “Tide declares NFL Sunday Nights “Not For Laundry””

LA-based Optimist lands Unlimited’s Bazarkaya

2+ Güle güle, Chicago. Ad Age is reporting that Omnicom-owned We Are Unlimited is no longer the creative spawning ground for CCO Toygar Bazarkaya. After spending two years and change at DDB’s bespoke agency for McDonald’s, the Swabia-born creative will be heading west to 10-year-old brand experience agency Optimist, where he will lead a team … Continue reading “LA-based Optimist lands Unlimited’s Bazarkaya”

Hormel wants to add a little pep to pizza lovers’ lives

3+ Hormel Pepperoni announced yesterday the launch of their new national campaign, “Think it up. Make it up. Pep it up!” According to a statement from the company in a press release, the campaign, created by BBDO Minneapolis, hopes to inspire pepperoni lovers to, “think outside the pizza pie by reminding them of all the … Continue reading “Hormel wants to add a little pep to pizza lovers’ lives”