According to Ad Age, Procter & Gamble Co. has put its Secret deodorant account, formerly handled by Wieden & Kennedy, into review. The Portland-based agency took over the account in 2015 from Publicis Groupe’s Leo Burnett. P&G didn’t say which of its roster shops may be options to take over as lead creative agency on … Continue reading “Procter puts Secret Deodorant up for review”
The evolution of Sanctuary Content reaches a new milestone, marked by the promotion of Kristen Bedard Johnson to partner. Sharing the mantle with Founder and Managing Director Preston Lee, the growth and leadership continues with the promotion of Noah Thomason to staff Executive Producer. Since January of 2019, Kristen has been serving as the esteemed … Continue reading “Kristen Bedard Johnson partners up at Sanctuary Content”
Framestore Pictures director Murray Butler channels the power of ancient Greek god of the sea, Poseidon, for a new spot showcasing Kohler’s innovative digital shower capabilities with Statement shower sprays and Anthem digital control systems. Teaming up with Kohler’s internal creative team, the spot features epic visuals, stellar performances, and seamless product integration to showcase … Continue reading “Poseidon goes on adventure for Kohler”
So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kind of partial quarantine as the omicron variant spreads. While many businesses asked their teams to return to the office, advertising … Continue reading “2021 in Review: The best ad campaigns”
VMLY&R announced today Joydeep Dey will join the agency as global chief strategy officer on WPP’s Ford account, which spans marketing communications, experiences, technology, and commerce. Dey will serve as the strategic interface for WPP’s multi-agency team, working in close partnership with Jason Xenopoulos, the global chief creative officer on the Ford business. An experienced, hybrid strategist, Dey has … Continue reading “Joydeep Dey joins WPP’s Ford team as Chief Strategy Officer”
In 2002, one of the original “Mad Man,” John McGarry left his CEO position at Y&R along with Gorden Bowen and Stewart Owen to launch revered creative shop, mcgarrybowen. At one point the shop became the largest indie agency in New York and the 10th largest indie agency in the U. S. Unfortunately, the trailblazer … Continue reading “Founder of mcgarrybowen, John McGarry, loses battle with Parkinson’s”
Harbor’s growing line-up of top commercials talent has been further enhanced by the arrival of accomplished Senior Editor, Mark LaGana, announced founder and CEO Zak Tucker today. LaGana counts multiple Cannes Lions and Clio awards to his credit, and over the past 12 years as an editor, he has collaborated with clients such as Procter … Continue reading “Harbor adds Senior Editor Marc LaGana to commercial roster”
Today, full-service advertising agency Doner announces that Felipe Cabrera, SVP, strategy director and Justin Bilicki, EVP, executive creative director have recently joined the agency. Felipe, in his second tour at Doner, will help scale the integrated strategy team by leveraging new tools and processes across a number of accounts. Justin will provide creative leadership for brands including … Continue reading “Doner welcomes new senior strategy and creative hires”
ADCOLOR today announced the nominees and honorees for its 15th Annual ADCOLOR Awards. Since 2007, the Awards have highlighted and honored the achievements of diverse communities in the creative industries. The awards recognize those who go above and beyond to make a difference and who embody the organization’s mission of “Rise Up, Reach Back.” According to … Continue reading “ADCOLOR to honor Daniel Dae Kim at 2021 awards”
Creative collective Saturday Morning has launched a new creative platform to showcase up-and-coming Black filmmakers and storytellers and honor the legacy of George Floyd, through a partnership with Tribeca Studios and Procter & Gamble’s ‘Widen The Screen’ initiative. Debuting today, June 18th as part of the Tribeca Festival Juneteenth Program, 8:46 Films features four narrative short stories told … Continue reading “Saturday Morning: 8:46 Films to honor George Floyd”
AMV BBDO London capped off a hugely successful year at The One Show 2021, winning Best of Show, six Best of Discipline awards, and being named the show’s Agency of the Year. The UK shop won all of its 12 Gold Pencils this year on behalf of client Essity Bodyform/Libresse, with Best of Show going to “#wombpainstories”, which won Gold in Integrated, … Continue reading “AMV BBDO Wins The One Show 2021 Best of Show”
It was one year ago today that George Floyd was viciously and callously murdered by former Minneapolis police officer Derek Chauvin who held his knee on Floyd’s neck for 8 minutes. For three of those minutes, Floyd was unconscious. His final words of “I can’t breathe” become ignited a global movement demanding racial justice. Since then, a … Continue reading “George Floyd: A look back at the best ads”
Javier Campopiano has been promoted to global creative partner at Grey, a new worldwide position, overseeing the agency’s creative work across Europe and Asia. He will report to John Patroulis, worldwide chief creative officer of Grey. Campopiano will also take on a new role driving the creative output on a major global assignment at WPP. … Continue reading “Campopiano promoted to new roles at Grey and WPP”
Massachusetts Mutual Life Insurance Company (MassMutual) today announced that it has chosen Grey as its new lead creative agency of record, following a competitive 4-week review. MassMutual recently redesigned a future-forward marketing model and, as a part of doing so, embarked on finding a new creative partner (in the middle of the pandemic). “Grey showed … Continue reading “MassMutual taps Grey as new lead creative AOR”
The Procter & Gamble Company today announced the creation of an expansive content creation, talent development and partnership platform that enables and advocates for increased inclusion of Black creators across the advertising, film and television industries. To accomplish this the brand turned to Grey New York and acclaimed actor Mahershala Ali to create Widen The … Continue reading “Mahershala Ali narrates new P&G film ‘Widen the Screen’”
Ten independent advertising agencies have joined together in an effort to increase the number of Black students entering the advertising industry through an independent, 501c3 national agency internship community. The name – BLAC. Building Leaders and Creators, or BLAC, was developed as part of a commitment by participating agency leaders to build more racially diverse and inclusive … Continue reading “Indie agencies form BLAC to improve diversity”
Tide, the official laundry detergent of the NFL, is back with another Super Bowl ad – this time with the help of legendary comedian and actor, Jason Alexander. This year’s :60-second spot, at a cost of $11 million, will challenge people to think about all the situations they subject their clothes to on a daily … Continue reading “Tide gets a little dirty with Jason Alexander”
It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Our favorite advertising campaigns”
On the heels of several successful projects for brands such as FX, Netflix, WebMD, and the Tokyo Olympics for NBC Sports, three-time ‘Entertainment Agency of the Year’ award-winner MOCEAN today announced the hiring of Elaine Cantwell as its first executive creative director, design. Having lent her talents to world-class brands including AT&T, Hallmark Channel, Sony … Continue reading “MOCEAN welcomes Elaine Cantwell as first ECD, design”
There are certain agency names that one took for granted if you grew up in the New York advertising market. J. Walter. BBDO. Ammirati and Puris. Then Ammirati Puris Lintas. Ogilvy. FCB. Y&R. And yes, Grey, which now exists no more. British holding company WPP announced today it would combine the agency which opened its doors … Continue reading “WPP to combine Grey and AKQA. End of the Grey name”
