Omnicom-Interpublic merger: Boon or bane for advertising?
The advertising world is abuzz with the news of Omnicom Group’s acquisition of the Interpublic Group (IPG) in a landmark deal that will reshape the industry landscape. This merger combines
The advertising world is abuzz with the news of Omnicom Group’s acquisition of the Interpublic Group (IPG) in a landmark deal that will reshape the industry landscape. This merger combines
Omnicom Group Inc. and Interpublic Group of Companies, Inc. (NYSE: IPG) have announced a definitive agreement to merge, combining their expertise to create a premier global marketing and sales powerhouse.
Omnicom Group Inc. has officially launched the Omnicom Advertising Group (OAG), a pioneering initiative set to redefine the landscape of creative services. Announced on August 27, 2024, this new conglomerate
Omnicom Chairman and CEO John Wren has announced significant leadership changes within the global advertising and marketing communications company. Alex Lubar has been named as the new Global CEO of
The Omnicom Advertising Collective has announced the launch of LevelUp OAC, a comprehensive solution for brands seeking to tap the high-growth gaming market. LevelUp OAC combines the seasoned gaming expertise
At Cannes Lions Live 2021, Omnicom Group (NYSE: OMC) agencies were recognized for their excellence within both the creative and media disciplines. All three Omnicom creative networks (BBDO, DDB, and TBWA)
Omnicom Group Inc. (NYSE: OMC) announced net income – Omnicom Group Inc. for the first quarter of 2021 of $287.8 million as compared to $258.1 million in the first quarter of 2020. Diluted net income
On the day that Omnicom scheduled to publish its fourth quarter and full year 2020 results, Omnicom Media Group was reportedly hit by a cyber attack. According to AdAge who
Omnicom agencies continued their tradition of delivering outstanding creativity and effectiveness by winning 77 awards across five key regions (Australia/New Zealand, Japan/Korea, South Asia, Southeast Asia and Greater China) in the 2020 Campaign Asia Agency
Omnicom CEO John Wren sent an internal memo to all Omnicom employees today addressing racism and the police killing of George Floyd. Floyd was murdered on May 25 by Minneapolis police officer Derek Chauvin who
Yesterday, Omnicom Group Inc. held its quarterly conference call to review the holding company’s first quarter financial results. In between announcements about the company’s diluted net income and the impact
In an effort to protect its 70,000+ employees from the global Coronavirus COVID-19 pandemic, holding company Omnicom which includes DDB, BBDO and TBWA, has issued a companywide work-at-home policy except
For the second year in a row, BBDO Worldwide has topped The Drum’s Big Won Rankings as the world’s most awarded agency network across all marketing communication disciplines. According to
137 agencies from approximately 34 countries won nearly 300 Lions across more than 25 communications disciplines. At the 65th annual Cannes Lions International Festival of Creativity, Omnicom agencies were recognized
State Farm will have the McDonald’s agency business model with possibly a couple of co-op vendors on the side to go, according to a report in Adweek. Taking a page
If we had to sum up 2024 in three words, they’d be: Trump, Tuah, and mergers. Oh, my. This year felt like a mashup of a political thriller, corporate soap
Community Coffee, the beloved family-owned coffee company based in Louisiana, is marking its 105th anniversary with a heartwarming new advertising campaign titled “Generations.” Created by our friends at TMA, the
The American Advertising Federation (AAF) is proud to reveal the honorees for the 2024 Mosaic Awards, presented by SiriusXM. This prestigious event, which celebrates excellence in multicultural advertising and advancements
McCann Relationship LLC, a long-standing pillar in Motor City’s advertising landscape, is undergoing significant staff reductions as a result of General Motors (GM) reallocating its advertising budget. The agency, part
The American Advertising Federation (AAF) has unveiled its latest class of inductees for the AAF Advertising Hall of Achievement (AHOA). The organization will also present the Cultural Force Award to