137 agencies from approximately 34 countries won nearly 300 Lions across more than 25 communications disciplines.
At the 65th annual Cannes Lions International Festival of Creativity, Omnicom agencies were recognized for their excellence in terms of the quality, creativity and effectiveness of their work.
Omnicom was named “Holding Company of the Year” based on the work entered in 26 categories, reflecting the depth and breadth of creative communications in the industry. All three Omnicom creative networks (BBDO, DDB and TBWA) made it into the top five, with BBDO claiming the title of Network of the Year for a record-setting seventh time, winning 99 Lions across 21 offices including four Grand Prix and a Titanium Lion. DDB DDB and its specialty units claimed seven coveted Lion trophies, while distinguishing itself as a creative force of the future.
DDB rounded out the top three agency networks winning 107 Lions across 21 offices while 21 TBWA offices contributed to the network securing fourth place with 70 Lions including two Grand Prix.
In total, Omnicom agencies received 10 Grand Prix and two Titanium Lions after a strong performance across a broad spectrum of client categories and regions around the globe. And three Omnicom agencies were ranked 1, 2 and 3 as Agency of the Year (adam&eveDDB #1, AMV BBDO #2, BBDO New York #3):
Pharma: “Blink to Speak” by TBWA\India for NeuroGen Brain & Spine Institute and the Asha Ek Hope Foundation
Glass: “BloodNormal” by AMV BBDO for Essity
Titanium: “It’s a Tide Ad Campaign” by Hearts & Science for Tide
Titanium: “BloodNormal” by AMV BBDO for Essity
Design: “Trash Isles” by AMV BBDO for Plastic Oceans/LADbible
Print & Publishing: “Tag Words” by Africa for AB InBev
Entertainment for Music: “Welcome Home” by TBWA\Media Arts Lab for Apple
Industry Craft: “Kiwi Shoe Care” by PHD Chicago for SC Johnson
Film: “The Talk” by BBDO New York for P&G
Film: “It’s Another Tide Ad” by Hearts & Science for P&G
Public Relations: “Trash Isles” by AMV BBDO for Plastic Oceans/LADbible
Outdoor: “Next Exit” by OMD Canada for McDonald’s
“We are thrilled with the results at this year’s Cannes Lions Festival which is a testament to having the best creative talent in our industry,” commented John Wren, Chairman and CEO of Omnicom Group.
He added, “Cannes Lions are among the most prestigious awards in our industry, and the fact that Omnicom agencies took home the top honors across a range of categories, spanning traditional advertising, digital, mobile, media and PR, speaks to the breadth and depth of Omnicom’s offering. We are so proud of the quality of work our agencies are doing across disciplines and geographies for their clients.”