According to The Drum, The 2018 Rankings were based on submissions involving more than 3,600 pieces of work from 1,721 agencies around the world 647 chief creative officers, 841 executive creative directors and 2,543 creative directors. The top agency spot went to BBDO New York. It’s the second year running that an individual BBDO agency has ranked number one.
In all, five BBDO agencies finished among the top 20 most creative agencies. In addition to BBDO New York, CHE Proximity in Melbourne was ranked #9, AMVBBDO London was #12, Energy BBDO Chicago was #15 and AlmapBBDO Brazil was #18.
BBDO’s performance was driven by multiple campaigns from agencies around the world, which were among the Top 20 most celebrated campaigns of the year. These included:
“Prescribed to Death,” created by EnergyBBDO for the National Safety Council (#6).
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“The Talk” from BBDO New York for Procter & Gamble (#7).
“Live Looper” from BBDO New York for Downtown Record’s The Academic (#9).
The “Trash Isles” from AMVBBDO (#13) for LADbible/The Plastic Ocean’s Foundation.
Gordon Young, editor in chief of The Drum, commented, “The Drum’s Big Won Rankings are intended to point out advertising’s most successful companies and creatives. And once again, BBDO has proven itself to be a creative force, with multiple agencies from multiple regions contributing multiple campaigns for multiple clients to these results.”
Added David Lubars, ranked the most awarded Chief Creative Officer in the World, “We think of ourselves as a global boutique. In other words, quick, nimble, innovative and collaborative, rather than a big stupid agency. He added, Operating this way, combined with our size and discipline, makes us unique, makes us a company that reaches a high creative and business plane year after year. Which is why I am especially proud that BBDO has topped The Drum Big Won Network rankings for the second year in a row.”
Andres Ordonez, CCO of EnergyBBDO Chicago, and Ant White, CCO of CHE Proximity, were also among the Top 20 (at #17 and #18, respectively).
Ogilvy and Mather, Chicago came in at #5 and DDB Chicago came in at #6.
Source: Energy BBDO